Download - The Green Radar - Blog Metrics
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Group A1-C
The Green RadarSustainable Technology & Design
Aditya Anupkumar / Andreas Kleinschmidt / Antonella Squadrito / Arturo Gutierrez / Giuseppe Bono / Guilherme Costa Alves|
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Group A1-C
Network Strategy
Group A1-C
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Group A1-C
Platform
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Group A1-C
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Group A1-C
Curation and Reblogging
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Group A1-C
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Group A1-C
Online Presence
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Group A1-C
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Group A1-C
Our First Post
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Group A1-C
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Group A1-C
Organic Growth
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Group A1-C
• Discoverable.
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Group A1-C
• Discoverable. – “The Green Radar” – generic and specific at
the same time
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Group A1-C
• Discoverable. – “The Green Radar” – generic and specific at
the same time–Machine Tags – “Environment”,
“Sustainability”, “Green” “Social Responsibility”
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Group A1-C
• Discoverable.• Credible– Clean interface and brand design
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Group A1-CGroup A1-C
Font: Requiem, Hoefler, Frère & JonesColor: R: 0, G 147, B 29
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Group A1-C
• Discoverable.• Credible– Clean interface and brand design– Presence on multiple platforms
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Group A1-C
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Group A1-C
• Discoverable.• Credible.• Engaging– Sustainability Thought Leaders
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Group A1-C
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Group A1-C
• Discoverable.• Credible.• Engaging– Sustainability Thought Leaders–Major Corporations
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Group A1-C
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Group A1-C
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Group A1-C
Metrics
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Group A1-CGroup A1-C
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Group A1-C
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Group A1-C
12 KGroup A1-C
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Group A1-C
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Group A1-C
3 KGroup A1-C
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Group A1-C
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Group A1-C
• Google Analytics and AdWords
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Group A1-C
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Group A1-C
1 KGroup A1-C
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Group A1-C
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Group A1-C
15.5 KGroup A1-C
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Group A1-C
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Group A1-C
36.35Group A1-C
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Group A1-C
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Group A1-C
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Group A1-C
Questions?