Download - The Exponential influencer #smmastery
@ShaneGibson Live Blog: SalesAcademy.ca/blog
The Exponential Influencer
Build an Online Tribe
that Accelerates
Your Marketing
Efforts
Shane GibsonAuthor & Professional Speaker
@ShaneGibson
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Selling“… is about creating an
environment where an act of faith can take place”
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Creating TrustValue added frequent engagement
consistently over time.
More value + more time = more trust
@ShaneGibson Live Blog: SalesAcademy.ca/blog
The Exponential Influencer Strategy
1. Building a magnetic brand2. The 3 elements of Thought Leadership3. The 5 Stages of Consent4. The 9 Immutable Laws of Social Selling5. Recruiting and connecting with
influencers
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Saying you don’t believe
in social media is like saying you
don’t believe in the
internet @Garyvee
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Thought Leadership
Thought
Leader
Creates orCuratesRelevantContent
BuildsCommunity
HasRelevantEngaging
Conversations
networker
contributorcreator
© @ShaneGibson
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Relevant content that speaks to your specific audience’s dreams and pains –
based upon your real UNIQUE expertise and perspective.
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Discovery Consumption Interaction Connection Consent
The 5 Stages of Consent@ShaneGibson
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Discovery
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Being Discoverable•Google places•Social Ads and Retargeting•SEO•All major social media profiles•Guest blogging/writing•Press releases•Writing reviews• In-person (Cards, Networking etc.)
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Consumption“Tell stories because stories aren’t boring.” – Jay Conrad Levinson
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
What’s Hot•Live, real-time and multi-conversational•Deep content (reports, entire talks, how-to’s etc.)•Research based content
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Content Formula•Know your audience and nano-tribes•Monitor, listen and learn•Create and curate content online and offline that fulfils a need, solves a problem or helps someone achieve a goal.•Use multiple platforms, profiles and media to expand reach
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Don’t just make noise
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Create a Symphony
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Good Content #AskGaryVee
• It appeals to the heart• It’s shareable• It’s native to the platform on which it appears• It breaks through the noise
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Interaction
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Connection
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Connection
@ShaneGibson Live Blog: SalesAcademy.ca/blog
ConsentSell to meEducate meStay in-touchBuild a relationship
@ShaneGibson Live Blog: SalesAcademy.ca/blog
“It doesn’t scale because we tell the world, It scales because if we treat 5 people so well they will tell other people... and they will tell five, and those become twenty and that’s when it scales.”
- Seth Godin
@ShaneGibson Live Blog: SalesAcademy.ca/blog
9 Rules of Engagement
@ShaneGibson @Sjagger#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent#8 Amplify through community#9 Get Sociable!
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@JeffBooth @RobBanks
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@PeterAceto
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Publish!
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Build a Tribe
#SalesTribe
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Influence1.Master the 5 Stages of Consent2.Community, Content & Conversation3.Publish all the time in multiple mediums
“Connect, promote and uplift enough people and you will rise to the top.”
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Let’s Connect!http://closingbigger.net
http://twitter.com/ShaneGibson
http://linkedin.com/in/shanegibson/
[email protected] 604-351-2328
ebook: http://closingbigger.net/saleshacks