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The Evolution Marketing Leaf: Our story, data & fun energy facts
Presented by: Lisa Geason-Bauer, President
Evolution Marketing llc 262-354-0341/ [email protected]
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History of Evolution Marketing vehicle Use Jan 1st, 2008 – Dec. 31st, 2011 • 26,865 miles driven – approx. 6,716 miles per yr • approx. 10.5 tons CO2 generated (vehicle had
average fuel economy of 25 mpg) •approx. expense for gasoline (2008-2011)
was $3072.46 Projected expense for gasoline in 2012 was $980.00 (based on $3.5 per gallon price) Approx. 14 cents per mile
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Leaf at Odyssey Event 2 leafs together!
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Why the Leaf makes CENTS! • The majority of our clients are within a 30-mile
radius of Oconomowoc /office. • Driving in ECO-mode increases the driving
range for the vehicle (over 120 miles) • Evolution Marketing only drives about 7000
miles per yr. • Purchasing renewable energy from the
electric company is cost effective. • Great advertising opportunity – showcase
brand everywhere we go!
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ß American Family Insurance
crowd gathering at Odyssey Event as Lisa talks about
her leaf
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Comparison
Na,onal Average Evolu,on Actual Data
3,500 miles driven 4,548 miles driven
1,190 kWh purchased 1037.9 kWh purchased
$114.05 expense $99.61 expense
3.4 miles per kWh 4.38 miles per kWh
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Performance in WI winter
Jan. 1st – April 21st, 2013 energy use data 1,820.9 miles driven 513.2 kWh purchased @.096 per hr. $49.24 Total expense for electricity .027 cents per mile 3.54 miles per kWh
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<-‐ AlternaTve vehicle show
EvoluTon MarkeTng Leaf & _________________ @
Earth Day below
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Thoughts ….
If during the winter months the energy economy for the leaf decreases to 3.4 or 3.5 miles per kWh, a business case sTll exists for the electric vehicle. 14 cents per mile (Old vehicle) à 2 cents per mile Purchased CO2 offsets à Zero Emission Yrly upkeep $120 (oil changes) à Tre rotaTon (included in lease rate)
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EvoluTon Leaf & other zero emission vehicles