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Neil Patel, Co-founder of KISSmetrics and Crazy Egg
The Art of Growth HackingDecember, 9th 2014
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Brought to you by PPC University
www.wordstream.com/learn
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How is your paid search performing?
www.wordstream.com/google-adwords www.wordstream.com/landing-page
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@neilpatel #GrowthHacking
Join me on Twitter
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Kate Gwozdz - Wordstream - @kategwozdz
Kate Gwozdz is a Partner Marketing Specialist at Wordstream
where she manages all co-marketing campaigns, partner
relationships, and event sponsorships.
Neil Patel - KISSmetrics - @neilpatel
Neil Patel is the co-founder of KISSmetrics and Crazy Egg. He
helps companies like Amazon, NBC, GM, HP, and Viacom grow
their revenue. The Wall Street Journal calls him a top influencer
on the web and Entrepreneur Magazine says he created one of
the 100 most brilliant companies in the world.
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“Growth is important, and most great companies
take it seriously.”
— Adam NashHTTP://KISS.LY/120WFPV
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HOW DO YOU REACH YOUR
CUSTOMERS?
HTTP://KISS.LY/KISSBLUEGLASSLA2012
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CHANNELS GET CROWDED
FAST!
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Google AdWords
Cost per acquisition: $233-$388
For a $99 product.
Fail.
HTTP://KISS.LY/DREWDROPBOX
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Distribution Hacks
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5 Strategies for Distribution
Integrations
Work Emails
Embeds
Powered By
Free Stuff
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Integrations
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DOWN WIT’
O.P.P.OTHER PEOPLES PLATFORMS
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Shopify has 30,000+ businesses
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Salesforce has 100,000+ businesses
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BOX has 120,000+ businesses
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37Signals has 150,000+ businesses
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Yammer has 200,000+ businesses
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Constant Contact has 400,000+ businesses
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GitHub has 1,900,000+ people
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MailChimp has 2,000,000+ people
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Google Apps has 4,000,000+ businesses
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FreshBooks has 4,500,000+ people
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Google Analytics has 30,000,000+ accounts
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Evernote has 30,000,000+ people
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Dropbox has 50,000,000+ people
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How to optimize integrations
Integrations make your product better
Measure your conversions and revenue
Discover valuable integrations
Ask users about integrations
Make your partner pages awesome
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Work Emails
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Work Emails
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How to optimize “Work Emails”
Optimize on-boarding
Show people who they should follow
Utilize invitations during on-boarding
Measure # of people in every company
Discover the engaging interactions
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Embeds
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How to optimize embeds
Why should people embed?
Make it as easy as possible to embed
Track how well your embeds convert
Test relevant call to actions
Optimize for search but don’t obsess
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Powered By
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Powered By
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How to optimize “Powered By”
What are you Powering?
Test the copy of your call to action
Test and optimize your landing pages
Track views, clicks, conversions and LTV
Measure individual effectiveness
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Free Stuff
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Free Stuff
HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
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How to optimize Free Stuff
Map to customer decision making
Think about what you can repurpose
Educate your prospects
Test your ideas minimally (ghetto)
Measure and optimize revenue
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Figure out what’s best for
Your Product
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You Have
No Excuses!
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Questions?
Neil PatelCo-founderKISSmetrics@neilpatel
Kate GwozdzPartner Marketing [email protected]
@Wordstream@kategwozdz
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THANK YOU
Neil Patel@neilpatel