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The CPD PortalUser Centre Design in Action
Cristian Bustamante - April 2007
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Contents
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Overview
• Audience User/Analysis– The target users for the product
• Competitor Analysis– Strengths and weakness of prime competitor product
design from a users' perspective
• Task Analysis– The user and the tasks they perform now and in the
future
• Design Evaluation – Low and High level design of the product to evaluate
iteratively with users
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Audience/User Analysis
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Environmental orientation
Project Kick Off & background workAgreeing stakeholders, undertaking desk research, reviewing systems, drawing up a competitor analysis
– Initial Stakeholder consultation and interviews– Follow up meetings and confirmation– Orientation workshop for project team regarding UCD– Presentation of research and analysis– Identification of key CPD external partners to engage– Strategic alignment to national environmental initiatives– Focus Groups testing understanding and needs– Drafting a vision and strategic plan
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Target User / Audience Benefits
• Quality and impact through connected activities (working in partnership)
Target audience Benefit of using CPD portal
Work Based Learners - Multi agency workersTeachers (primary and secondary), non school based professionals
Critical Skills/Employability
Sponsors Work based CPD Coordinators and Leaders, school / cluster leaders and managers
Competence/Reputation
Funding Bodies TDA HEFRE etc
Supportiveness/Cultural Understanding
Influence GroupsLEA - CPD Advisors – CYP Service Providers
Creativity/Forward Thinking
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Objectives
CPD Portal
Business Objectives: to improve the delivery of PDP services andproduce surplus by offering a SHU/CPD portal
based around the needs of customers
Programme Direction
Recruit ProgressRetain
•Working Definition of terms
•Increasing Recruitment converting guest user to registered members and allowing group bookings.
•Increasing Retention of existing customers and developing first-time module/occasional learners into loyal customers
•Increasing Progression through enhancement and a clear career progression framework that recognising the impact and importance and motivational aspect of CPD
Business Objectives
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Task Analysis
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9
Complex/fragmented structured to organisation
Poor communication of opportunities/possibilities
Unclear/inconsistent design of services
Unreliability/lack of reassurance
Generic services/lack of personal focus
Inflexibility
Intimidating processes and language
Focus on process rather than outcomes
Awareness of options & obligations
Consistency
Ease of use
Authority & Security
Quality and ImpactCustomer Responsiveness
Flexibility
Clear language
Customer focus
Usefulness
Can get things done in one go
Know what I can get/ what I have to do
Interested in what’s relevant to me
Know what I need to doCan easily get things done
Feel confident it will work
Feel empowered to do it myself
Feel respected as an individual
Feel in control
Can choose how and when I do things
Feel they talk my language
Feel comfortable with the process
Feel it gives me what I need
Potential problems Desired customer outcome
What can a SHU/CPD portal offer to address the needs and problems for our customers?
CPD PortalProposition elements
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Proposition elements
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Awards, Interest and Roles
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Design Evaluation
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Abstract Information Architecture
Low Level IA: Abstract Version.
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1.11.11.11.1
1.11.1 1.1
1.11.11.1 1.11.11.11.11.11.11.11.11.1
0.3.1 Legal 0.3.2 Privacy0.3.3 Copyright
0.3
0.2.1 About us0.2.20.2.3 Finding Us0.2.4 Useful links0.2.5 Accessibility0.2.6 Latest news
0.2
Home
0.0
0.1.1 Site map 0.1.2 Site Help0.1.3 Contact us
0.1
Content Search
0.0.2
Membership
0.0.3
Feedback
0.0.4
Surveys
0.0.1
Submit case studies
0.0.7
8.1 Projects8.2 Testimonials
Your Case Studies
8.0
Virtual advisor
0.0.6
6.1 Career stage framework 6.2 Route planner
Your Career
6.0
4.1 LAs4.2 GTC (TLA) 4.3 NCSL4.4 Sheffield Guarantee
Our Partners
4.0
2.1 Course admin 2.2 Route leaders 2.3 Academic profiles2.4 Academic tutors2.5 Alumni
Our People
2.0
3.1 Consultancy and short courses 3.2 Events 3.3 Corporate services3.4 Meeting your needs
Our Offer
3.0
Request help
0.0.8
9.1 Student support9.2 Course leaders 9.3 FAQs listed 9.4 Billing details9.5 Jargon buster
CPD Help
9.0
Course selector/Enrol
0.0.5
1.1 Distance learning 1.2 Part-time study1.3 Full-time study1.4 Routes, awards and modules1.5 Entry requirements1.6 Work based learning
Our Courses
1.0
Course Search
0.0.9
10.1 Early Childhood 10.2 Learning & Teaching 10.3 Autism and Inclusion10.4 PCET10.5 Leadership and Management10.6 E-learning, Multimedia and Consultancy
Our Routes
10.0
5.1 Course diary5.2 Key dates5.3 Accreditation5.4 Course costs5.5 Academic credits5.6 Flexible learning5.7 International study5.8 Enrolment5.9 Key documents
Key Information
5.0
7.1 Teachers7.2 Heads & deputies 7.3 Advisors7.4 Sponsors7.5 NQTs7.6 Non school based professionals7.7 Co-ordinators
Your Role
7.0
Results Results Thankyou Thankyou
ResultsResultsThankyouThankyou Results
Concrete Information Architecture
Low Level IA: Refined Version.
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Abstract Concept Screen
Concept screen: Latest News.
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Published screen: Latest News.
Concrete Published Screen
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Concept screen: The Video Wall
Abstract Video Concept
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Published Screen: The Video Wall.
Concrete Video Screen
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Competitor Analysis
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Public Sector: UK
Public Sector: teachernet.gov.uk.
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Private Sector: UK
Private Sector: en-Power.co.uk.
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HE Sector: UK
HE Sector: edgehill.ac.uk.
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Thank you
Commonly known as the 6 P rule by Howard Mitchell