![Page 1: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/1.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.
The Concept of Social SEOFebruary 2016
Julian ConnorsOrganic Search Strategist
![Page 2: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/2.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.2
What is Social SEO?Let’s Begin With What Social SEO Is NOT…
About Making Duck Faces…
About Making Duck Faces…
Showing The World How Wasted You Got
The Night Before…
![Page 3: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/3.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.3
What is Social SEO?
Social Signals Basically Tell Search Engines, “Hey, you may want to check-out all of this great information and consider
indexing/ranking it in the search results.”
![Page 4: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/4.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.4
Impact of Social Signals
![Page 5: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/5.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.5
Benefits
+ =
Still remains on page 1 of Google almost 2 years later!
![Page 6: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/6.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.6
Social SEO Process
![Page 7: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/7.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.7
Social SEO Process
![Page 8: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/8.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.8
How Social SEO Works
![Page 9: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/9.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.9
How Social SEO Works
![Page 10: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/10.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.10
But Wait A Second…
![Page 11: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/11.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.11
But Wait A Second…
![Page 12: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/12.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.12
Why Social SEO Matters
![Page 13: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/13.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.13
Why Social SEO Matters
![Page 14: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/14.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.14
Preparing Social SEO Campaign
![Page 15: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/15.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.15
Social Profile OptimizationAbout
Image
Related Links
Links/Lists
![Page 16: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/16.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.16
Social SEO Performance Metrics
![Page 17: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/17.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.17
Choosing The Right Tools
HootSuite Google AnalyticsFacebook Insights
![Page 18: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/18.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.18
Conclusion
![Page 19: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/19.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.19
Example: Rankings
Long-Tail Keyphrase
Volume of Social Shares
![Page 20: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/20.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.20
Example: Consumer Reaction
![Page 21: The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn](https://reader036.vdocuments.site/reader036/viewer/2022062904/58739d011a28ab85438b6d0f/html5/thumbnails/21.jpg)
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.
Thank you!
anvilmedia.com