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The Postgraduate Certificate in
Sustainable Business (PCSB) uniquely
encourages participants to go beyond
the practical application of tools and
models, to develop insights and world
views that make business sense of
sustainability.
Challenging traditional approaches to therole of business in society, the Programme
helps shape long term thinking that will
be creative, innovative, competitive and
contribute to global wellbeing.
Even when an organisation adopts and
communicates sustainable policies,
challenges remain to embed these ideas
in mainstream business operations,
including:
Reducing our own sustainability footprint
The Cambridge Programme for Industry brings together leaders from around the world to attend events which
address global sustainability issues. These events inevitably have environmental impacts of their own. We are
committed to minimising these impacts, firstly by considering journey distance and means of travel to venues
for our programme team, faculty and contributors; secondly, through working to source organic and locally
produced food and drink at our events; and, finally, through minimising our use of hard copy materials. We
realise that, in spite of these efforts, our programmes still have a carbon footprint. To address this, we offsetthe carbon footprint of the venues we use, as well as the travel footprint of the programme team, faculty and
contributors. We encourage participants to offset the carbon impact of their own travel to and from our events.
If participants opt not to offset their carbon, we will do so on their behalf. In addition to this, we offset the
operational footprint of our day-to-day office activities and continually seek to reduce our waste, energy use
and raw material consumption.
CPI works with Climate Care to invest in technology, water and forestry offset projects. www.climatecare.org
Corporate responsibility and sustainable development
are concepts that are now entrenched in the language of
business. Companies across the world are using sustainable
development as an instrument of competitive advantage,
one which drives innovation, manages risk, builds new
markets and boosts reputation.
The CompetitiveAdvantage of SustainableDevelopment
Defining the boundaries of corporate
responsibility in relation to todays global
challenges
Devising and implementing effective
approaches to socially responsible
business, which at the same time
encourage innovation and competitiveness
Responding to the diverse social,
environmental and economic expectations
of stakeholders and society at large
Identifying the critical skills and experience
that will enable an organisation to achieve
its sustainability objectives.
PCSBs key focus is to help organisations
address these challenges, and to identify
the strategic opportunities for sustainable
business practice.
I really enjoyed the whole courseand it definitely changed my life.The highlights have been:challenging my personal values,discussing views with others,
and improving my knowledgeof my impact on the world.
Daniel Davis, Northumbrian Water
accredited by
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The Postgraduate Certificate in Sustainable
Business (PCSB) is designed to help senior
and mid-career managers develop corporate
strategies to embed the principles of
sustainability in their organisations and to
identify the opportunities for sustainable
business practice.
The Programme leads to an award from
the University of Cambridge Programme for
Industry.
The Programme spans an eight month
period (part-time) and is built around:
Three short workshops
Work-based projects
A web-based learning zone.
Participants are supported throughout the
Programme by a team of expert tutors and
benefit from significant opportunities to engage
with a wide range of guest contributors drawnfrom business, NGOs (non-governmental
organisations), academia and government,
all of whom are selected on the basis of
their specialist knowledge or experience.
Networking with peers and benchmarking
against other organisations active in the field
of sustainability are also key elements of the
Programme. Participants are encouraged
to maximise their interaction with the broad
range of sustainability specialists as well as
functional and general managers who attend
the Programme.
The Programme provides specially
commissioned background reading material
plus guides to other sources, resources and
links. A specially designed internet based
learning zone assists communication
between project participants.
The Programme runs annually, with new
cohorts starting in May of each year.
Organisations are invited to nominate
between one and three participants.
The Postgraduate Certificate is accredited
by the University of Cambridge Programme
for Industry on the basis of continuousassessment and three formal submissions.
Who should attend?The Programme is designed for senior and
mid-career managers who want to explore
business practices and opportunities in the
area of sustainability and are looking to
increase their own personal development in
the field. Typical job titles include functional
heads such as Director of Marketing,
Director of Corporate Communications,
Director of Public Affairs, specialist managers
such as Sustainable Development Manager,
Environmental Director, Stakeholder Relations
Director and CSR Executive, amongst others.
Whether or not you have specific responsibility
for environmental or sustainability issues, we
hope that your organisations commitment to
embedding and mainstreaming sustainable
development will ensure that it is prepared to
support your participation in the Programme.
The web-based learning zone assistsgeographically remote participants to
participate fully in group projects.
The benefits of attendingThrough successful completion of the
Programme, participants will:
Gain a deep understanding of how
sustainability issues impact on their sector,
their organisation and their role
Gain an understanding of the business
case for sustainability, whilst balancing
shareholder needs Investigate business challenges,
management techniques and evaluate a
range of conceptual and practical tools
Build an awareness of emerging trends and
issues which affect the business agenda
Develop a sustainability strategy for their
organisation
Explore best practice and learn
collaboratively with other managers and
experts in the field
Gain a University of CambridgePostgraduate Certificate in Sustainable
Business
Join a growing international network of
over 2,700 University of Cambridge
Programme for Industry alumni.
Postgraduate Certificatein Sustainable Business
The key benefits are the networkof contacts and expertise, thesharing of experience andknowledge, and the fact thatlearning is translated intosomething that is relevant to theworkplace through the projectmodules.
Anita Longley, RWE Npower
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Contributors
05
Contributors to the Programme
bring a wealth of experience
from the academic, commercial,
government and voluntarysectors. The following is a small
selection of the Programmes
recent contributors.
Richard BarringtonHead of Corporate Affairs and Public Policy,
Sun Microsystems
Mike BarryHead of Corporate Social Responsibility,
Marks and Spencer plc
Prof Simon BlackburnProfessor of Philosophy, University of Cambridge
Dr Mick BlowfieldDevelopment Director, University of Cambridge
Programme for Industry
Richard BurrettFormer MD Sustainable Development, Global
Markets,ABN AMRO Bank; Advisory Board
Member of the Climate Group; Board Member
of Forest Trends
A team of tutors supports the
learning process throughout the
Programme, providing subject
knowledge as well as guidance
and support to participants.The tutors all of whom have
direct experience of working
to implement sustainability
strategies within organisations
are drawn from industry,
academia and civil society.
Attending the Programme offers an unrivalled opportunity to drawon the expertise of the tutors and a number of leading external
contributors.
Colin ChallenMP, Chair of the All Party Parliamentary Group
on Climate Change
Mike Clasper
Chairman of HMRC; Non Executive Director ofITV plc; Former CEO of BAA
Christine DalbySustainable Development Strategy, European
Commission
Will DaySenior Associate, University of Cambridge
Programme for Industry; Special Advisor to
the United Nations Development Programme
Dorian EmmetHead of Sustainable Development,
Anglo American
Emma Howard BoydHead of SRI and Governance, Director
Investment, Jupiter Asset Management;
Chair of the UK Social Investment Forum
Nick HughesHead of International Mobile Payment Solutions,
Vodafone Group plc
Dr Rod JonesProfessor of Atmospheric Science at the
Department of Chemistry, University of Cambridge
Tony JuniperExecutive Director, Friends of the Earth (UK)
Dr Alan KnightFounder, Single Planet Living; Senior Associate,
University of Cambridge Programme for Industry;Sustainable Development Advisor to SABMiller,
Wyevale Garden Centres and Fortnum and
Mason; Director, Forest Stewardship Council
Dr Melissa LaneSenior Lecturer, University of Cambridge;
Featured speaker at the Society for
Organisational Learning (SOL) in London
John LangdellVice President, Group Managing Director,
SCJ EURAFNE Ltd
Gareth LlewellynGroup Corporate Responsibility Director,
National Grid (UK)
John LongworthExecutive Director, Asda Stores Ltd; Member
of the Governments Advisory Committees on
Packaging Waste and Products and Sustainability
Kevin MarshEditor in Chief BBC College of Journalism, BBC
Kevin McCulloughChief Operating Officer, RWE Innogy
Jonathon PorrittFounder Director, Forum for the Future;
Chairman of the Sustainable Development
Commission; Board Member of the South
West Regional Development Agency
Dr Frank RoseGroup Vice President Sustainability, ICI plc;
Senior Clinical Lecturer in the University of
Birmingham; Board Member of Medichem
Gordon ShieldsChairman & Founder, Shields Environmental plc;
Member of the Leadership Board of Business
in the Environment and the Steering Group for
the UK Governments Business Taskforce on
Sustainable Consumption and Production
Dr Vandana ShivaDirector, Research Foundation for Science,
Technology and Ecology
Francis SullivanDeputy Head of Group Sustainable
Development and Adviser on the Environment,
HSBC Holdings plc
Paul TurnerHead of Sustainable Development for the
Wholesale & International Banking Division,
Lloyds TSB plc; Member of the United Nations
Environment Programs Finance Initiative
Steering Committee
Unrivalled accessto leaders in the field
Tutors
Penny WalkerIndependent trainer, facilitator and consultant
for sustainability. She is a Chartered
Environmentalist, membership assessor for
the Institute of Environmental Management
and Assessment and a special advisor to the
Queens Awards for Enterprise
Mike WrightIndependent sustainability trainer. He has a
strong background in sustainability including
work with the World Business Council for
Sustainable Development (WBCSD) and as
Director of ICIs global environmental policy
and programmes
*The above are 2008 tutors and may be
subject to change in 2009.
David BentLeads Forum for the Futures work on business
strategy and entrepreneurs. He is a non-executive
director of a regeneration charity, Groundwork
London, and of FairSay, a social enterprise using
technology to increase participative democracy.
David is also is vice-chair of the CorporateResponsibility Committee of the ICAEW
(Europes largest accounting institute)
Oliver Dudok van HeelManaging Director, Living Values Ltd. He has
over 10 years experience in corporate strategy
and corporate sustainability working with major
multinationals
Chris PomfretSenior Associate, University of Cambridge
Programme for Industry. Previously Chris was
responsible for building Sustainability into the
Unilever corporate strategy advising the global
Marketing groups on Sustainability and Brands
David RiceSenior Associate of the University of Cambridge
Programme for Industry. Previously, David advised
BP Group Policy Adviser on Development Issues,
experienced as a commercial analyst, a strategic
planner, a political adviser and Chief of Staff for
Government and Public Affairs
An experienced ProgrammeTeam responsible for the
programme design,
development and oversight
of the academic process.
Programme Team
Lindsay HooperDevelopment Director
Paul BurgonProgramme Manager
Jimmy OsborneProject Co-ordinator
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What to expectafter a SeminarHaving attended a seminar, you will join an internationalcommunity of over 250 alumni of the Post Graduate Certificate
in Sustainable Business and a global Cambridge Sustainability
Network of over 2,700 members. Many of the alumni have a
personal commitment to contributing to Sustainable Business.
I really appreciate the alumni
events. The speakers arepassionate about their subjectand they address todays issuesin a practical and thoughtprovoking way. Afterwards thereis ample time to network withpeople from a wide variety ofindustries and commerce.
Ann Cairns, Chief Executive Officer,
Transaction Banking, ABN AMRO
Ongoing access to leading edge
thinking as well as the greatrange of opportunities to engagewith a high calibre network.
Mark Thomson, Managing Director,
Sales and Customer Service, Royal Mail
PCSB alumni are also invited to join the
Cambridge Sustainability Network* which
brings together alumni and associates from
across CPIs Programmes, Dialogues andother activities, all sharing a common
interest in sustainability.
Membership of the Cambridge Sustainability
Network will provide a wide range of
activities and services in order to help
* terms and conditions apply
participants remain informed and engaged,
as well as providing a support structure for
those committed to acting for long term
change in their organisations. It will provideunparalleled access to world class thinking
and leadership for sustainability via a highly
active and international network, currently
extending to over 2,700 people worldwide.
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Workshop 1: Thursday 22nd - Friday 23rd
April 2010, London
Workshop 2: Wednesday 26th Friday 28th
June 2010, Cambridge
Workshop 3: Wednesday 15th - Friday 17th
September 2010, Cambridge
The course fee (which is VAT-exempt) is6,250 for 2010 including all teachingfees,learning materials andccommodation for the two Cambridge
residential workshops. Fees do notinclude travel costs or the cost ofovernight accommodation in London forthe first workshop. Payment should bereceived within 30 days of invoicing andin dvance of the first residentialworkshop.To ensure a balanced groupof around 42 participants, CPI reservesthe right to decline applications in certainases; you are therefore advised to applys early as possible.Scholarships may bevailable to assist applicants from the
public sector or non-governmentalorganisations.
Programme for Sustainability Leadership1 Trumpington StCambridge CB2 1QA, UKTel +44 (0)1223 768850Fax +44 (0)1223 301122Email: [email protected]
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