The Broadcasting Environment and CBC/Radio-Canada’s Audience Performance
Prepared for Hubert T. Lacroix’s Appearance Before the Heritage Committee on April 27, 2009
Ottawa
2The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
1. Overview of the Broadcasting Industry
2. Financing the Broadcasting Industry
3. The English-Language TV Market
4. The Francophone TV Market
5. Emerging Technologies in the Video World
6. CBC Radio’s Audience Performance
7. Radio-Canada’s Audience Performance
8. Emerging Technologies in the Audio World
9. Internet
10. What the Public Says
Table of Contents
Overview of the Broadcasting Overview of the Broadcasting IndustryIndustry11
4The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
A mixed private/public systemA mixed private/public system
Employing some 53,000 CanadiansEmploying some 53,000 Canadians
Main sectors of activity include: Main sectors of activity include:
TelevisionTelevision
RadioRadio
Distribution (Cable & SatelliteDistribution (Cable & Satellite))
A $14.2 Billion Dollar Industry
The Relative Size of the Different Sectors of the Broadcasting Industry
(Revenue Share)
TV Broadcasting
43%
TV Distribution*
44%
Radio Broadcasting
13%
Source: CRTC*$2B of TV distribution revenue is paid to specialty TV broadcasters
CBC/Radio-Canada CBC/Radio-Canada (excluding Specialties)(excluding Specialties)
Total RevenueTotal Revenue $1.6B$1.6B
EmployeesEmployees 9,8579,857
1. Overview of the Broadcasting Industry
Source: CBC/Radio-Canada Annual Report 2007-08, Staff at March/09
5The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Operating revenues totaling Operating revenues totaling over $6.0 billionover $6.0 billion
22,000 employees22,000 employees
Main players:Main players:
CTVglobemediaCTVglobemedia
CBC/Radio-CanadaCBC/Radio-Canada
CanWestCanWest
AstralAstral
CorusCorus
QuebecorQuebecor
RogersRogers
Television: The Key Players
Revenues - Television
300
368
420
448
945
1,390
1,681
Québecor
Rogers
Corus
Astral
CanWest
CBC/Radio-Canada
CTVglobemedia
1. Overview of the Broadcasting Industry
Source: Private estimates based on CRTC Broadcast Policy Monitoring Report 2008, CBC/Radio-Canada Annual Return to CRTC
6The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Increase in the Number of Television Services
43%
19%
1995 2000 2005
Conventional
Specialty
Conventional
Specialty
There Has Been an Explosion of Choice
282
349
438
1. Overview of the Broadcasting Industry
Source: Nielsen Media Research, BBM
7The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
With Ownership Concentrated in Few Hands
$5 Billion in Mega Mergers Approved in 2007
1. Overview of the Broadcasting Industry
Other
Quebecor
Cogeco
CTVgm
Astral
Radio-Canada
French Television
Quebecor
CBC
Other
Shaw
Astral
Corus
Rogers
Canwest
CTVgm
English Television
Based on 2007 Television Revenues (excludes CBC/Radio-Canada appropriation)
8The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
20.9 21.2 21.5 21.4 20.921.9 22.0 22.0 22.6 22.0 22.3 22.0 22.6 22.6
23.7
25.4 25.427.126.3 27.027.2
0
5
10
15
20
25
1987-1988
1988-1989
1989-1990
1990-1991
1991-1992
1992-1993
1993-1994
1994-1995
1995-1996
1996-1997
1997-1998
1998-1999
1999-2000
2000-2001
2001-2002
2002-2003
2003-2004
2004-2005
2005-2006
2006-2007
2007-2008
Pe
r C
ap
ita
Ho
urs
Source: BBM, Nielsen Media Research, Statistics CanadaAs of 2004-05, data are the results of a fusion of Mark II and PPM data. This has inflated per capita viewing over previous years
Usage of TV Has Remained Strong, Despite the Growth of the Internet
1. Overview of the Broadcasting Industry
Weekly Per Capita Hours of Viewing to TelevisionAll Persons 2+, 1987-1988 to 2007-2008
9The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Operating revenues totaling Operating revenues totaling $1.8 billion$1.8 billion
Main players:Main players:
CBC/Radio-CanadaCBC/Radio-Canada
AstralAstral
New CapNew Cap
CorusCorus
RogersRogers
CTVglobemedia (CHUM)CTVglobemedia (CHUM)
Radio: Providing the Local Connection
Source: 2007 Broadcast Policy Monitoring Report
1. Overview of the Broadcasting Industry
Key Radio Players(Number of Stations)
34
52
52
56
82
82
CTVgm (CHUM)
Rogers
Corus
New Cap
Astral
CBC/Radio-Canada
10The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
$-
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Milli
ons
0
5
10
15
20
25
Total revenues
PBIT Margin
%
Deregulation Has Led to Growth
Total Revenues and PBIT Margin of Private Radio
1. Overview of the Broadcasting Industry
Radio Deregulated
11The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
And a Highly Concentrated Industry1. Overview of the Broadcasting Industry
CHUM
Cogeco
Corus
Astral
StandardRogers
Newcap
Other
Private RadioBEFORE
Corus
Rogers
Newcap
CTVgm
CogecoOther
Astral + Standard
Private RadioAFTER
Based on 2006 Total Radio Revenues
Which Became More so With Astral’s $1.1 Billion Purchase of Standard Radio (September 2007)
Based on 2007 Total Radio Revenues
12The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
21.3 20.9 21.4 21.6 21.5 21.1 21.6 21.2 21.020.2 19.9 20.4 20.5 20.3 20.1 20.2
19.5 19.6 19.1 18.6 18.3 18.3
0
5
10
15
20
25
1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Per
Cap
ita
Ho
urs
Source: BBM (Fall Sweeps)
There Has Been Some Slippage in the Usage of Radio
1. Overview of the Broadcasting Industry
Weekly Per Capita Hours Of Listening To RadioAll Persons 12+, 1987 to 2008
13The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Distribution: 90% of Canadians Pay for TV
Penetration of OTA and BDUs%
25
10
75
90
1997-98 2008-09
Off-Air
Cable/SatelliteDistribution
1. Overview of the Broadcasting Industry
Source: Nielsen Media Research, BBM
14The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Now the largest segment of the broadcasting industryNow the largest segment of the broadcasting industry
A $6.1 billion dollar industryA $6.1 billion dollar industry
Major players:Major players:
RogersRogers
VidéotronVidéotron
Bell TVBell TV
Shaw / Star ChoiceShaw / Star Choice
CogecoCogeco
5 Companies Account for 90% of Subscribers
1. Overview of the Broadcasting Industry
Top Canadian Distributors by Number of Subscribers(in 000's)
Other1,069
Shaw2,248
Rogers2,316
Cogeco857
Star Choice892
Vidéotron1,692
Bell TV1,838
Financing the Broadcasting Financing the Broadcasting IndustryIndustry22
16The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Subscription revenues Subscription revenues are now, by far, the most are now, by far, the most important sourceimportant source
The various sectors rely The various sectors rely on different revenue on different revenue sourcessources
Note, this does not Note, this does not include the contribution include the contribution of CTF and Tax Creditsof CTF and Tax Credits
Distribution (%) of Revenue Sources
28
13
9
50
TV SubscriptionRevenues
Governmentand CorporateGrants
TV Advertising
RadioAdvertising
How Is the Industry Financed2. Financing the Broadcasting Industry
Source :Statistics Canada 2007
17The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Advertising on Conventional Television Is Flat and Expected to Decline
Television Advertising Revenues
0
500
1,000
1,500
2,000
2,500
3,000
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Mil
lio
ns
of
$
Conventional TV
Specialty TV
Actuals Forecast
2. Financing the Broadcasting Industry
Source: TV Basics (1996-2007); CRTC (2008) and TD Newcrest forecast (as of January 2009)
18The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
2. Financing the Broadcasting Industry
-8.0%
-6.0%
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
Sep-0
7
Oct-07
Nov-0
7
Dec-0
7
Jan-
08
Feb-0
8
Mar
-08
Apr-0
8
May
-08
Jun-
08
Jul-0
8
Aug-0
8
Sep-0
8
Oct-08
Nov-0
8
Dec-0
8
Jan-
09
Feb-0
9
Growth of Conventional TV Advertising (Broadcast Year-to-Date Change vs Prior Year)
Conventional TV advertising struggled to
grow in 2008 …
… and dropped precipitously when the
economic crisis hit.
Broadcast Year 2008 Broadcast Year 2009 (YTD)
Source: TVB TSS Advertising Tracking Reports (Released April 2009 with broadcast (Sep. - Aug.) year to date (YTD) February 2009 results)
However, the Current Economic Crisis Has Hit Conventional Broadcasters Particularly Hard
19The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Advertising: An Important Part of Our Funding
56%
4%
20%
5%
9%
6% Parliamentary appropriation for operations
Additional non-recurring funding
Advertising and program sales
Other financing income
CBC Newsworld, RDI, Galaxie, and CBC Country Canada
Amortisation of deferred capital funding
CBC/Radio-Canada: A $1.6B Corporation
(item not affecting current operating funds)
Revenues and operating sources of funds - CBC|Radio-Canada 2007-2008 (millions of dollars)
2. Financing the Broadcasting Industry
20The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
But Our Advertising Revenue Has Weakened
Advertising is vital to the operations of our television networksAdvertising is vital to the operations of our television networks
It represents 50% of CBC Television’s budget and 40% of Télévision It represents 50% of CBC Television’s budget and 40% of Télévision de Radio-Canada’sde Radio-Canada’s
And like other conventional broadcasters, CBC/Radio-Canada’s And like other conventional broadcasters, CBC/Radio-Canada’s advertising revenue has weakenedadvertising revenue has weakened
2. Financing the Broadcasting Industry
$310$375
$458$434
$-
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
CBC|Radio-Canada’s Advertising Revenues: 1990-2008(Dollars in millions and in 2008 constant dollars)
21The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
… While Our Appropriation Has Remained Flat for Many Years
Our government appropriation has declined by almost Our government appropriation has declined by almost $400 M since 1990 $400 M since 1990
$1,171
$1,006
$1,569
$-
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
CBC|Radio-Canada’s Parliamentary Appropriation: 1990-2008(Dollars in millions and in 2008 constant dollars)
2. Financing the Broadcasting Industry
The English-Language TV MarketThe English-Language TV Market33
23The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Distribution Of Viewing to English TV by Viewing EnvironmentMonday-Sunday, 24 Hours
%
Digital Cable
DTH (Satellite)
Off-Air
Analogue Cable
Source: BBM Nielsen
Almost Three-Fifths of All Viewing Occurs Within the Digital Universe
58.2%
September to August
24.3%
3. The English-Language TV Market
5.4
36.4
33.7
24.5
2007-2008
10.9
64.8
11.6
12.7
2001-2002
24The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
25.7
15.3
25.727.6
26.2
Total OTA Analogue Digital Cable DTH
Weekly Per Capita Hours of Viewing to Television by EnvironmentANGLOPHONES
September 2007 to August 2008
Source: BBM Nielsen
Those With the Most Choice Watch More TV
3. The English-Language TV Market
25The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
A LOOK AT FRAGMENTATIONShare of Viewing to English TV
All Day (24 Hours)%
September 2007 to August 2008Source: BBM Nielsen
And They Enjoy a Multitude of Programming Choices
Peachtree TV
CBC
Bravo!
CanWest Conv
CP24
CTV New snetComedy+
MuchMusic
TSN+Space
HGTV Food Netw orkScore History+
W Netw ork+
Sportsnet National+
WeatherYTV+
TreehouseTeletoon Eng+
Tvtropolis+
Vision
SliceShow case+
Other Spec Eng
Cdn Digital Eng
Cdn Pay EngOther US Spec
A&E
GolfCNN
TLC
Speed
CNBC
Spike
NBCFOXCBS
ABC PBS
Turner Classic Movies
CBC Newsworld
CTVglobemedia Conv
3. The English-Language TV Market
26The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
But These Choices Don’t Emanate from Diverse Ownership
Share of Viewing to English TVAll Day, 24 Hours
%
August 27, 2007 to August 31, 2008Source: BBM Nielsen
CBCCBC
CTVglobemedia CTVglobemedia (Conv. & Spec.)(Conv. & Spec.)
CanWest CanWest (Con. & Spec.)(Con. & Spec.)RogersRogers
Astral Media Astral Media (eng.)(eng.)
Other Cdn TV Other Cdn TV (Conv. & Spec.)(Conv. & Spec.)
US TV US TV (Conv. & Spec.)(Conv. & Spec.)
23%
5%
28%
18%
6%
5%
14%
3. The English-Language TV Market
27The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
13.2 13.5 12.7 12.4 12.4
42.8 41.1 41.9 45.7
12.9 15.6 15.0 14.7 14.4
8.7 8.5 8.4 8.1 7.2
13.5 15.1 14.7 13.8 12.8
8.9 6.9 7.3 6.9 7.6
44.0
2003-2004 2004-2005 2005-2006 2006-2007 2007-2008
CBC*
CTV
Global
Specialty/Pay
Increased Viewing to Specialty/Pay Has Impacted Viewing to Conventional TV
CBC*
CTV
Global
Specialty/Pay
Share of Viewing to English-language TV Station Groups, Prime Time (7 p.m. to 11 p.m.)%
Other CanadianConventional
US Conventional
Other Canadian Conventional
US Conventional
3. The English-Language TV Market
* Excluding Affiliates in own time Source: BBM Nielsen
28The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Top 10 Series on English TV2007-2008 TV Season
Note: Prime time shows only, August 2007 to April 2008. Excludes CTV’s Canadian Idol which ended in mid September.Source: BBM Nielsen
Top US Programming Remains the Most Popular
PROGRAMPROGRAMAmerican Idol 7 – American Idol 7 – PerformancePerformance
American Idol 7 –American Idol 7 –ResultsResults
Survivor: ChinaSurvivor: ChinaHouseHouseGrey’s AnatomyGrey’s AnatomyC.S.I. MiamiC.S.I. MiamiC.S.I (Thursday)C.S.I (Thursday)Desperate HousewivesDesperate HousewivesC.S.I (Monday)C.S.I (Monday)Dancing With The Stars 5 - Dancing With The Stars 5 - PerformancePerformance
NETWORKNETWORKCTVCTVCTVCTV
GlobalGlobalGlobalGlobalCTVCTV
GlobalGlobalCTVCTVCTVCTVCTVCTVCTVCTV
RANKRANK112233445566778899
1010
AMAAMA2,521,0002,521,0002,340,0002,340,0002,194,0002,194,0002,075,0002,075,0002,015,0002,015,0001,967,0001,967,0001,958,0001,958,0001,910,0001,910,0001,897,0001,897,0001,894,0001,894,000
3. The English-Language TV Market
29The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
English Conventional TV & Canadian ProgrammingPrime Time
%
CBC Television Remains the Home of Canadian Content
‘September 2007 to August 2008’Source: BBM Nielsen
Broadcast Hours
79%
24% 26%
21%
76% 74%
Foreign
Canadian
Viewing Hours
78%
15% 10%
22%
86% 90% Foreign
Canadian
3. The English-Language TV Market
30The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
AMAAMA
1,234,0001,234,000 826826,,000000 740740,,000000 710710,,000000 686,000686,000 652,000652,000 636,000636,000 598,000598,000 590,000590,000 572,000572,000 553,000553,000 546,000546,000 495,000495,000 452,000452,000 432,000432,000 430,000430,000 424,000424,000 400,000400,000 392,000392,000 373,000373,000
Top 20 Canadian Drama/Comedy Series
Note: Prime time shows only, August 27, 2007 to April 6, 2008.Source: BBM Nielsen
RANKRANK
112233445566778899
10101111121213131414151516161717181819192020
And the Network Airing the Most Popular Canadian Drama/Comedy Series
NETWORKNETWORK
CTVCTVCBCCBCCBCCBCCBCCBCCBCCBCCTVCTVCBCCBCCBCCBCCBCCBC
GlobalGlobalCBCCBCCBCCBCCTVCTVCBCCBCCTVCTVCBCCBCCBCCBCCBCCBCCBCCBCCTVCTV
PROGRAMPROGRAM
Corner Gas (Monday, 8 p.m.)Corner Gas (Monday, 8 p.m.)Little Mosque (Tuesday, 8:30 p.m.)Little Mosque (Tuesday, 8:30 p.m.)Just for Laughs (Sunday, 8 p.m.)Just for Laughs (Sunday, 8 p.m.)Rick Mercer Report (Tuesday, 8 p.m.)Rick Mercer Report (Tuesday, 8 p.m.)Little Mosque (WednesdayLittle Mosque (Wednesday, , 8 p.m8 p.m.).)Robson Arms (Monday to Wednesday, 8:30 p.m.)Robson Arms (Monday to Wednesday, 8:30 p.m.)The Tudors (Tuesday, 9 p.m.)The Tudors (Tuesday, 9 p.m.)The Border (Monday, 9 p.m.)The Border (Monday, 9 p.m.)Air Farce Live (FridayAir Farce Live (Friday, , 8 p.m.)8 p.m.)The Guard (Tuesday, 10 p.m.)The Guard (Tuesday, 10 p.m.)This Hour Has 22 Minutes (Tuesday, 8:30 p.m.)This Hour Has 22 Minutes (Tuesday, 8:30 p.m.)Rick Mercer Report (Friday, 8:30 p.m.)Rick Mercer Report (Friday, 8:30 p.m.)Corner Gas (Tuesday, 8:30 p.m.)Corner Gas (Tuesday, 8:30 p.m.)Sophie (Wednesday,Sophie (Wednesday, 8:30 p.m.)8:30 p.m.)Degrassi : Next Generation (Monday, 7:30 p.m.) Degrassi : Next Generation (Monday, 7:30 p.m.) Halifax Comedy Fest (Monday, 8:30) Halifax Comedy Fest (Monday, 8:30) Winnipeg Comedy Fest (Monday, 8 p.m.) Winnipeg Comedy Fest (Monday, 8 p.m.) Halifax Comedy Fest (Tuesday, 9 p.m.) Halifax Comedy Fest (Tuesday, 9 p.m.) Heartland (Sunday, 7 p.m.) Heartland (Sunday, 7 p.m.) Instant Star (Tuesday and Sunday, 8:30 p.m.)Instant Star (Tuesday and Sunday, 8:30 p.m.)
3. The English-Language TV Market
31The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Source: BBM Nielsen
CBC Television’s Reliance on Analogue Cable and Off-Air Viewing Has Declined
Digital CableDigital Cable
Analogue CableAnalogue Cable
Distribution of Viewing to CBC Television by Viewing EnvironmentMonday-Sunday, 24 Hours
%
DTHDTH
Off-AirOff-Air
September to August
19.1
31.5
25.0
24.4
2007-2008
26.9
54.9
6.9
11.2
2001-2002
3. The English-Language TV Market
The Francophone TV MarketThe Francophone TV Market44
33The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Distribution of Viewing Among Francophones by Viewing EnvironmentMonday - Sunday, 24 Hours
%
Analogue Cable
Off-Air
Source: BBM (Quebec Only)
The Francophone Digital Universe Now Accounts for 57.7% of All Viewing
September to August
57.7%57.7%Digital Cable
37.6%37.6%
DTH
4. The Francophone TV Market
9.3
33.0
30.2
27.5
2007-2008
14.9
47.5
17.9
19.7
2004-2005
34The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
30.7
22.2
32.7
30.4
33.0
Total OTA Analogue Digital Cable DTH
Weekly Per Capita Hours of Viewing to Television by EnvironmentFRANCOPHONES in QUEBEC
September 2007 to August 2008%
Source: BBM
But Off-Air Viewers Still Watch More Than 20 Hours of TV Each Week
4. The Francophone TV Market
35The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
A LOOK AT FRAGMENTATIONShare of Francophone TV Viewing in Quebec
All Day (24 Hours)%
And They Have a Plethora of French and English Services from Which to Choose
SRC
RDI
TVA
TQSTQARTV
TV5LCN
Canal D
Canal Vie
VRAKTeletoon Fr.
RDS
MusiquePlus
Meteomedia
MusiMax
Series+
Z-tele
Other TV Eng
Other US Conv
CBSCdn Spec Eng
Other Cdn Conv
Global
CTVCBC
Canal EvasionHistoria
Cdn Digital Fr
Cdn Pay Fr
Other french station FOX
ABC
US Spec
4. The Francophone TV Market
September 2007 to August 2008Source: BBM
36The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
But Two Companies Control More Than Half of These Services
Share of Francophone Viewing Television among Ownership
All Day, 24 Hours%
Radio-CanadaRadio-Canada
Quebecor Quebecor (Conv. & Spec.)(Conv. & Spec.)
RemstarRemstarTélé-QuébecTélé-Québec
Astral Media Astral Media (fr.)(fr.)
Other French Other French Cdn TVCdn TV
English TVEnglish TV
25%
3% 8%
29%
14%6%
14%
August 27, 2007 to August 31, 2008Source: BBM Nielsen
4. The Francophone TV Market
37The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
7.5
26.3 30.3 34.3 36.6
28.9 27.5 26.7 26.2
21.1 19.7 18.7 19.1
0.50.30.30.46.26.68.1
2.52.62.53.2
8.910.812.212.1
2004-2005 2005-2006 2006-2007 2007-2008
Radio- Canada
TVA
TQS
Télé-Québec
‘September to August’Source: BBM PPM 2004-2005 TO 2007-2008
All Conventional Networks Have Lost Ground to Specialty Services
Radio- Canada
TVA
TQS
Télé-Québec
Share of Francophone TV Viewing in Quebec, Prime Time (7 p.m. to 11 p.m.)%
Other Other
Specialty/Cable
English Stations
Specialty/Cable
English Stations
4. The Francophone TV Market
38The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Distribution of Télévision de Radio-Canada Viewing by EnvironmentMonday - Sunday, 24 Hours
%
Analogue Cable
Off-Air
Source: BBM Quebec Francophones
Radio-Canada’s Reliance on Off-Air Viewers Has Declined Significantly
September to August
DTH
51.9%51.9%Digital cable
30.7%30.7%
22.7
46.6
14.6
16.1
2004-2005
14.8
33.3
25
26.9
2007-2008
Note : Radio-Canada Note : Radio-Canada is less reliant on off-is less reliant on off-air viewers than CBC air viewers than CBC TVTV
4. The Francophone TV Market
39The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
French-Languages TV Stations and Canadian ProgrammingPrime Time
%
Radio-Canada Is the Leader When It Comesto Canadian Programming
‘September 2007 to August 2008’Source: BBM
Hours of Viewing
89%72%
22%
11%28%
78%Foreign
Canadian
Broadcast Hours
86%
63%
45%
15%
37%
55%
Foreign
Canadian
4. The Francophone TV Market
40The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
But Is Not the Only One to Offer Series That Are Appreciated by Francophones
RANKRANK
112233445566778899
10101111121213131414151516161717181819192020
NETWORKNETWORK
RCRCRCRCTVATVATVATVATVATVATVATVATVATVARCRCTVATVATVATVATVATVARCRCTVATVARCRCTVATVARCRCRCRCRCRCRCRCTVATVA
PROGRAMPROGRAM
Les Lavigueur, la vraie histoireLes Lavigueur, la vraie histoireLes BoysLes BoysAnnie et ses hommesAnnie et ses hommesLes Sœurs ElliotLes Sœurs ElliotTaxi 0-22Taxi 0-22Les étés d’AnaïsLes étés d’AnaïsDestinéesDestinéesL’Auberge du chien noirL’Auberge du chien noirLa PromesseLa PromesseNos étésNos étésKM/HKM/HProvidenceProvidenceHistoire de fillesHistoire de fillesBelle-BaieBelle-BaieLe NégociateurLe NégociateurRumeursRumeursCasinoCasinoVirginieVirginieC.A.C.A.Le cœur a ses raisonsLe cœur a ses raisons
AMAAMA
1,343,0001,343,000991,000991,000942,000942,000912,000912,000857,000857,000849,000849,000813,000813,000761,000761,000751,000751,000743,000743,000692,000692,000691,000691,000633,000633,000630,000630,000622,000622,000592,000592,000583,000583,000505,000505,000504,000504,000503,000503,000
Note: Prime time shows only, August 27, 2007 to April 6, 2008.Source : BBM
Top 20 Drama/Comedy Series on French-Language TelevisionTop 20 Drama/Comedy Series on French-Language Television
4. The Francophone TV Market
Emerging Technologies in Emerging Technologies in the Video Worldthe Video World55
42The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
New Ways of Accessing Video Content
Technological advancements over the past ten years have Technological advancements over the past ten years have given rise to a variety of new platforms for consumers to given rise to a variety of new platforms for consumers to receive and view video programming, including video-on-receive and view video programming, including video-on-demand (VOD), personal video recorders (PVRs), Internet demand (VOD), personal video recorders (PVRs), Internet streaming and Internet downloading. streaming and Internet downloading.
These new platforms and technologies have affected the These new platforms and technologies have affected the video opportunities available to Canadians in three key ways. video opportunities available to Canadians in three key ways.
1.1. They significantly expanded where consumers can receive and They significantly expanded where consumers can receive and watch video programming. watch video programming.
2.2. All of these new platforms, with the exception of some forms of All of these new platforms, with the exception of some forms of Internet streaming, can be characterized as on-demand services Internet streaming, can be characterized as on-demand services which free viewers from the rigidity of program schedules. which free viewers from the rigidity of program schedules.
3.3. Some new platforms provide video in a significantly different Some new platforms provide video in a significantly different format from traditional television. format from traditional television.
5. Emerging Technologies in the Video World
43The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
More Video Programming Available Over More Distribution Platforms
Illustration of Multi-platform Growth – Video
19951995TV DistributionTV Distribution• Over-the-air TVOver-the-air TV• Analogue CableAnalogue Cable
PersonalizationPersonalization• VCRVCR• Specialty TVSpecialty TV• Pay TVPay TV
20082008TV DistributionTV Distribution• Over-the-air TVOver-the-air TV• Analogue CableAnalogue Cable• Digital CableDigital Cable• DTH SatelliteDTH Satellite• Wireless Cable (MDS)Wireless Cable (MDS)• IPTVIPTV• Internet Internet
PersonalizationPersonalization• VCRVCR• Specialty TVSpecialty TV• Pay TVPay TV• DVD PlayerDVD Player• PPVPPV• PVRPVR• VODVOD• Video DownloadsVideo Downloads• Video StreamingVideo Streaming
PortablePortable• DVD PlayerDVD Player• Digital Video PlayerDigital Video Player• Mobile PhoneMobile Phone• Laptop ComputerLaptop Computer
5. Emerging Technologies in the Video World
44The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Ownership and Usage of Some of the New Video Devices Is Low
Trends in the Penetration and Usage of Video TechnologiesAmong Canadian Adults
5. Emerging Technologies in the Video World
Anglos 18+ Francos 18+ Trends
VIDEO TVs 96% 95% Universal HDTV sets 37% 28% Growing HDTV receivers 21% 17% Growing
CABLE TV Analog 27% 25% Declining Digital 31% 34% Growing Total 60% 60% Stable
DTH 24% 25% Stable
Telco TV (1) 2% <1% Emerging
Digital TV - Total 57% 59% Growing Over-the-air 9% 12% Declining
VCR 79% 71% Declining DVD Player 89% 87% Stable DVD Recorder 20% 18% Growing
PERSONAL TV VOD (viewer) 9% 12% Growing PVR 13% 10% Growing Video-iPod/MP3 Player Owner 14% 10% Growing
(1)TV Services provided by telephone companies
Penetration and Use of Devices and Services
Source : CBC/Radio-Canada's MTM, 2008
45The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
But Acceptance of These New ‘On-Demand’ Tools Is Higher Among Those Aged 18-34
Penetration and Usage of New Video TechnologiesAmong Anglophone and Francophone Age Groups
18-34 35-49 50-64 65+ 18-34 35-49 50-64 65+VOD usage (last month) 13% 11% 8% 3% 19% 14% 9% 3%
PVR penetration 16% 15% 13% 6% 11% 12% 10% 4%
Video Streaming (last month) 63% 46% 33% 12% 61% 42% 25% 9%
Video iPod/MP3 Player penetration 24% 16% 7% 2% 19% 11% 6% 1%
Anglophones 18+ Francophones 18+
5. Emerging Technologies in the Video World
Source : CBC/Radio-Canada's MTM, 2008
CBC Radio’s Audience CBC Radio’s Audience PerformancePerformance66
47The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
CBC Radio Weekly Usage Maintained Despite Overall Decline in Radio Usage
Anglophone Weekly ReachAll 12+
Monday to Sunday (5am to 1am) %
15141414 14
11
15141414
1514
1615
555 5 556
556 6 6 6
5
Fall 2001
Spring2002
Fall 2002
Spring2003
Fall2003
Spring2004
Fall2004
S1 2005
S4 2005*
S1 2006
S4 2006
S1 2007
S4 2007
S4 2008
* The lock-out of CMG employees affected 6 out of the 8 weeks measured during S4 2005. Source: BBM
6. CBC Radio’s Audience Performance
48The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Share of Anglophone 12+ Listening in theAreas Served by a CBC Radio Station
Monday to Sunday (5am to 1am) %
9.2 9.4 8.9 9.28.3 8.8 9.1 9.1
5.7
8.9 9.3 9.6 9.9 9.911.1
3.5 3.63.4 3.5
3.23.4 3.0 3.4
3.3
3.63.7 3.6 3.5 3.4
2.9
Fall2001
Spring2002
Fall2002
Spring2003
Fall2003
Spring2004
Fall2004
S1 2005
S4 2005*
S1 2006
S4 2006
S1 2007
S4 2007
S1 2008
S4 2008
13.012.7 12.812.311.5
12.2 12.2 12.6
8.9
12.4 13.0
Base: Anglophones who listened in CBC areas* The lock-out of CMG employees affected 6 out of the 8 weeks measured during S4 2005.Source: BBM
Audience Shares for CBC Radio’s Have Remained at Historic Levels
13.1 13.414.1
13.3
6. CBC Radio’s Audience Performance
49The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
CBC Radio One Markets Monday to Sunday 5 a.m. to 1 a.m.
Share %
Monday to Friday 6 a.m. to 8:30 a.m.
Share % Ranking
CBN St. John’s 11.8 23.1 2
CBG/CBT Gander/Grand Falls 8.8 16.2 3
CBY Corner Brook 16.3 27.4 2
CBCT FM Charlottetown 21.3 28.7 1
CBHA-FM Halifax 14.7 19.7 1
CBI Sydney/Cape Breton 16.1 26.8 1
CBA Moncton 10.8 15.8 1
CBZF FM Fredericton 16.7 25.6 1
CBD-FM Saint John 16.4 23.2 2
CBME-FM Montreal Anglos 7.6 8.6 5
CBO-FM Ottawa Anglos 15.4 21.4 1
CBLA-FM Toronto 9.4 12.9 1
CBE Windsor 4.1 6.9 3
CBCS-FM Sudbury 11.1 17.9 3
CBQT-FM Thunder Bay 19.9 23.0 2
CBW Winnipeg 11.7 15.6 2
CBK/CBKR-FM Regina 9.9 16.8 2
CBK Saskatoon 10.3 13.0 3
CBR Calgary 10.8 15.2 1
CBX Edmonton 7.1 9.5 5
CBU Vancouver 9.9 15.1 2
CBCV-FM Victoria 12.1 18.6 1
CBC Radio One: Ranks in Top 3 in 9 Out of 10 Markets
Morning show runs from 6 a.m.-9 a.m. in Newfoundland & Labrador
The Share of 12+ Listening Captured by
Stations
BBM S4 2008
6. CBC Radio’s Audience Performance
Radio de Radio-Canada’s Radio de Radio-Canada’s Audience PerformanceAudience Performance77
51The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Francophone Weekly Reach Francophones 12+
Monday to Sunday (5am to 1am) %
161616
141415
1415
141413
121111
14
655555
44 4 4 4 45 5
6
Fall2001
Spring2002*
Fall2002
Spring2003
Fall2003
Spring2004
Fall2004
S1 2005
S4 2005**
S1 2006
S4 2006
S1 2007
S4 2007
S1 2008
S4 2008
Radio de Radio-Canada: Increased Usage Since 2001
* Labour dispute affected 3 ½ out of the 8 weeks measured** The lock-out of CMG employees, outside of Quebec and Moncton, affected 6 out of the 8 weeks measured. Source: BBM
7. Radio de Radio-Canada’s Audience Performance
52The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Share of Francophone 12+ Listening in theAreas Served by a Radio de Radio-Canada Station
8.6 8.7 10.011.5
13.3 12.5 12.6 13.6 12.8 13.3 12.313.8
15.9 15.7 15.5
2.5 2.12.4
2.2
2.32.3 3.0
2.92.5
3.02.9
2.9
4.1 4.0 3.9
Fall 2001
Spring2002*
Fall 2002
Spring 2003
Fall 2003
Spring2004
Fall2004
S1 2005
S4 2005**
S1 2006
S4 2006
S1 2007
S4 2007
S1 2008
S4 2008
Monday to Sunday (5am to 1am) %
15.2
11.1 10.812.4
13.7
15.6 14.7 15.716.5
15.3 16.3
And Audience Shares Have Nearly Doubled in the Past Six Years
* Labour dispute affected 3 ½ out of the 8 weeks measured** The lock-out of CMG employees, outside of Quebec and Moncton, affected 6 out of the 8 weeks measured. Base: French Radio Listening Among Francophones in SRC Areas Source: BBM
16.7
20.0 19.419.8
7. Radio de Radio-Canada’s Audience Performance
53The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Weekday Morning Shares Demonstrate the Value of Local Programming
Première Chaîne Markets Monday to Sunday
5 a.m. to 1 a.m.
Share %
Monday to Friday 6 a.m. to 9 a.m.
Share % Ranking
CBF-FM Montreal Francos 14 21 1
CBF-FM Sherbrooke 13 20 2
CBF-FM Trois-Rivières 12 14 2
CBV-FM Québec 12 17 1
CBJ-FM Saguenay 11 14 4
CBGA-FM Matana-Gaspésie-Iles 10 15 1
CJBR-FM Rimouski 13 20 3
CHLM-FM Rouyn 10 17 3
CBSI-FM Sept-Iles 7 10 3
CBOF-FM Ottawa-Gatineau Francos 12 16 2
CBAF-FM N. Brunswick Francos 4 8 3
The Share of 12+ Listening Captured by Individual Stations
BBM S4 2008
7. Radio de Radio-Canada’s Audience Performance
Emerging Technologies in theEmerging Technologies in theAudio WorldAudio World88
55The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
New Ways of Accessing Audio Content
Numerous new ways of accessing audio content Numerous new ways of accessing audio content have become available in Canada.have become available in Canada.
These new audio platforms provide consumers with These new audio platforms provide consumers with increased choice in terms of where, how and when increased choice in terms of where, how and when audio services can be received.audio services can be received.
The new audio platforms have met with varying The new audio platforms have met with varying degrees of acceptance by the public. degrees of acceptance by the public.
8. Emerging Technologies in the Audio world
56The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
And They Present a Challenge to Traditional Radio
Illustration of Multi-platform Growth – Audio
19951995DistributionDistribution• RadioRadio
On-DemandOn-Demand• TapesTapes• CDsCDs
PortablePortable• WalkmanWalkman
20082008DistributionDistribution• RadioRadio• InternetInternet• Satellite RadioSatellite Radio
On-DemandOn-Demand• CDsCDs• Music DownloadsMusic Downloads• Streaming AudioStreaming Audio• PodcastingPodcasting
PortablePortable• WalkmanWalkman• Digital Audio PlayerDigital Audio Player• Mobile PhoneMobile Phone
8. Emerging Technologies in the Audio world
57The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Use of Audio Technologies Among Anglophones and Francophones Is Different
Trends in the Penetration and Usage of Audio TechnologiesAmong Canadian Adults
Anglos 18+ Franco 18+ TrendsAudioRadio 92% 90% UniverselIpod/MP3 Player Owner 39% 30% GrowingSatellite Radio subscriber 9% 4% Growing
Download - Music (past month) 16% 12% DecliningDownload- Podcast (past month) 19% 7% GrowingStreamed Audio (past month) 27% 25% Stable
Penetration and Use of Devices and Services
8. Emerging Technologies in the Audio world
Source : CBC/Radio-Canada MTM, 2008
58The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Acceptance of These New Technologies Is Higher Among Younger Canadians
Penetration and Usage of New Audio TechnologiesAmong Anglophone and Francophone Age Groups
18-34 35-49 50-64 65+ 18-34 35-49 50-64 65+iPod/MP3 Player penetration 43% 28% 14% 4% 53% 35% 16% 5%
Podcast download (last month) 7% 5% 4% 2% 12% 8% 3% 1%
Audio Streaming (last month) 37% 32% 24% 9% 41% 29% 17% 6%
Music download (last month) 32% 16% 8% 2% 26% 13% 5% 1%
Anglophones 18+ Francophones 18+
8. Emerging Technologies in the Audio world
Source : CBC/Radio-Canada MTM, 2008
InternetInternet99
60The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Broadband Internet Has Entered the Mainstream
73
7
18None
Dial-up
Broadband 67
27
5
None
Dial-up
Broadband
ANGLOPHONES 18+ANGLOPHONES 18+ FRANCOPHONES 18+FRANCOPHONES 18+
Home Internet Connection%
* Broadband and dial-up do not equal total home Internet connections because some respondents refused or don’t know what type of Internet connection they have Source: MTM 2008
TotalTotal82%82%
TotalTotal73%73%
9. Internet
61The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
But Weekly Time Spent With the Internet Still Lags TV and Radio
13.8
25.8
18Radio
Television
Internet 11.1
19
31.5
Radio
Television
Internet
ANGLOPHONESANGLOPHONES FRANCOPHONESFRANCOPHONES
Weekly Per Capita Usage of Internet, Television and RadioHours/Week
Source: MTM 2008 (Internet), NMR and PPM 2008-2009 (STD September to December) (TV), BBM S4 2008 (Radio)
9. Internet
62The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Average Monthly Unique Visitors to News and Information Web SitesTotal Canada 2+, at Home
October-November, 2008 (000's)
1,092
1,598
1,651
2,313
2,990
3,046
3,048
3,076
3,078
4,688
RADIO-CANADA.CA
BBC.CO.UK
CNN.COM
CTV.CA
YAHOO!NEWS.CA
CANOE.CA
THEWEATHERNETWORK.COM
CBC.CA
CANADA.COM
ABOUT.COM
(English Canada)
CBC.ca: Among the Leaders in News and Information
9. Internet
Source: comScore Media Metrix
63The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Average Monthly Unique Visitors to News and Information Web SitesFrancophones 2+, at Home
October-November 2008 (000's)
272
268
615
793
920
940
1,847
CBC.CA
BRANCHEZ-VOUS.COM
CYBERPRESSE.CA
RDS.CA
METEOMEDIA.COM
RADIO-CANADA.CA
CANOE.CA
(French Canada)
Source: comScore Media Metrix
Radio-Canada.ca: 2nd Most Popular in News and Information
9. Internet
What the Public SaysWhat the Public Says1100
65The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
Our Measures of Value
Since 2001, the following indicators of performance have been Since 2001, the following indicators of performance have been measured:measured:
SatisfactionSatisfaction “I am satisfied with the programming on CBC/Radio-“I am satisfied with the programming on CBC/Radio-
Canada Canada Television/Radio.”Television/Radio.”
EssentialEssential “It is essential that CBC/Radio-Canada Television/Radio “It is essential that CBC/Radio-Canada Television/Radio
is available is available to Canadians.”to Canadians.”
DistinctivenessDistinctiveness “CBC/Radio-Canada Television/Radio has programs that “CBC/Radio-Canada Television/Radio has programs that
aren’t on aren’t on any other television/radio station.”any other television/radio station.”
News CredibilityNews Credibility“You can trust news and information on CBC/Radio-“You can trust news and information on CBC/Radio-
Canada Canada Television/Radio.”Television/Radio.”
ComprehensiveComprehensive “You can count on CBC/Radio-Canada Television/Radio “You can count on CBC/Radio-Canada Television/Radio
to give you to give you complete news coverage.”complete news coverage.”
10. What the Public Says
66The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
89
89
95
96
98
Satisfaction
Distinctive
Comprehensive
Trusted
Essential
In terms of:
Corporate Performance Indicators for ALL CBC/RADIO-CANADA TV/RADIO SERVICESAmong all Canadians 18+
%
Source: QRS 2008
In 2008, 9 in 10 Canadians Supported CBC/Radio-Canada on All Indicators
10. What the Public Says
67The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
27
39
78
85
CBC.ca/Radio-Canada.ca
CBC Radio/Radio de Radio-Canada
CBC Television/Télévision de Radio-Canada
Any CBC/Radio-Canada Services
Past Month Usage of CBC/RADIO-CANADA SERVICESAmong all Canadians 18+
%
And Over 8 in 10 Canadians Tune to at Least One of Our Services Each Month
10. What the Public Says
Source: QRS 2008
68The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
CBC/Radio-Canada Is a Vital Part of Canadian Culture
34%
39%
35%
47%
53%
49%
56%
64%
28%
28%
33%
25%
23%
27%
21%
15%
Strongly Agree Agree
Corporate Image Ratings
CBC/Radio-Canada is a vitalpart of Canadian culture
CBC/Radio-Canada is an organization that delivers thehighest quality services for the resources it has available
You can trust CBC/Radio-Canada
CBC/Radio-Canada brings Canadians together as a country
CBC/Radio-Canada is in touch with ordinary people
CBC/Radio-Canada is innovative, always looking for new programs and ideas to deliver services
CBC/Radio-Canada pays attention to what the publicthinks about its programs and services
CBC/Radio-Canada ensures that the funds available to themare used to best reflect the needs and interests of Canadians
Source: Public Support Survey, TNS, April 2006
10. What the Public Says
69The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
With Its Mandate Continuing to Be Important to Canadians
65%
67%
65%
65%
67%
69%
73%
78%
81%
81%
17%
18%
20%
21%
20%
18%
16%
12%
11%
11%
Very Important Important
Mandate Importance Ratings
Providing Television and Radio services which are available to people living in all parts of Canada
Providing programs of interest tomany different groups of people
Providing in-depth News andInformation from a Canadian perspective
Serving the needs and interestsof each region of the country
Helping people from all parts ofCanada understand each other better
Offering high quality, distinctive Canadian programming
Reflecting the multicultural nature of Canada
Providing News and Information that people can trust
Promoting our culture and identity
Entertaining people
10. What the Public Says
Source: Public Support Survey, TNS, April 2006
70The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
And Canadians Believe CBC/Radio-Canada Is Delivering on Its Mandate
50%
44%
45%
46%
44%
48%
55%
64%
68%
67%
29%
31%
32%
34%
36%
33%
28%
21%
18%
21%
Very Good Job Good Job
Corporate Performance Ratings
Providing Television and Radio services which are available to people living in all parts of Canada
Providing programs of interest tomany different groups of people
Providing in-depth News andInformation from a Canadian perspective
Serving the needs and interestsof each region of the country
Helping people from all parts ofCanada understand each other better
Offering high quality, distinctive Canadian programming
Reflecting the multicultural nature of Canada
Providing News and Information that people can trust
Promoting our culture and identity
Entertaining people
10. What the Public Says
Source: Public Support Survey, TNS, April 2006
71The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
CBC/Radio-Canada Represents Good Value for the Funding It Receives
63% 19%
Very Good Value Good Value
Perceived Value For Money Of CBC/Radio-Canada Funding
10. What the Public Says
Source: Public Support Survey, TNS, April 2006
72The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance April 22, 2009
4
10
29
34
39
44
47
62
65
65
80
107
109
124
130
134
136
146
0 20 40 60 80 100 120 140 160
U.S. (2006)
New Zealand
Spain** (2006 est.)
Canada
Italy
Australia
Japan
Belgium
France
Ireland
Austria
Finland
Sweden
U.K.
Germany
Switzerland
Denamrk
Norway
Per Capita Public Funding for Public Broadcasters2007*
* Data for 2007 fiscal year unless indicated otherwise. ** Figures for Spain include an estimate for the public broadcasters of the autonomous regions. Source: Nordicity Group Ltd. Public funding data obtained from various sources; Exchange rates from Bank of Canada. Population data from Population Reference Bureau.
C$ per inhabitant
But It Is Poorly Funded Compared to Other Public Broadcasters
Average = 76
10. What the Public Says