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Big Data Analytics and Applications for the PostRobert Reisner – UrsaMajor Associates
Wendy Eitan – UPU
The Internet of Postal Things Adam Houck – IBM
Etay Oren - Communithings
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Big Data & The Internet of Things
A Future Path for the Posts?
2 Source: Iansiti & Lakhani Harvard Business Review, November 2014
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The Internet of Postal Things
Adam Houck
Senior ManagerIBM Strategy and Analytics
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4
A Workable Definition
Is it…….? Or is it…….?
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5
Hypothesis
IntelligentInterconnectedInstrumented
“Significant, yet-to-be exploited value exists at the intersection of the Internet of Things and the vast physical infrastructures of Posts”
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6
We Did Our Homework
• IBM – OIG Engagement began August 2014
• Research Performed
• Strategy and Technical Research
• SME Interviews
• IBM AoT Ideation Exercise
• UPU IoPT Conference
• Takeaways
• Opportunities indeed exist and have yet to be exploited
• Confirmed the idea of a progression from shorter-term to longer-term applications, in relation to strategic value and feasibility
• Solutions vary in how much they leverage the richness of the connected postal infrastructure
Map of each device in the world connected to the Internet
Source: Shodan, August 2, 2014
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7
Arriving at an Equilibrium
Maturing technologies
in sensors, networks,
processing power, and analytics
are creating a world that is
instrumented, interconnected,
and intelligent
We see the potential
for the marriage of technologies and postal
infrastructures to make impacts to not only the
post’s mission, but to the larger postal industry,
economic vitality, and citizen health and safety
Postal DNA
is rooted in binding nations together through
their people, assets, and their networks to
drive economic development, communication,
and commerce
Clear strategy and planning
is required to direct investments to areas of
immediate opportunity and simultaneously plan for
additional complex and profitable ventures
Opportunities abound
in myriad areas including Products, Operations,
Infrastructures, Customer Experiences, and the
Role of the Post in Society
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8
Delivery Fleet in 2 Dimensions
Source: IBM Research Labs Analysis
A
B
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9
Connected Vehicle – Accumulation of the Possible
Vehicle Passes GoPost Location and Collects
Data on Parcels yet to be Collected
Vehicle Passes Apartment Complex and Collects
Smart Utility Meter Data
Vehicle Collects Ambient Light Conditions and
Transmits to Smart City Cloud
Vehicle Collects Road Quality Data as it
Navigates its Daily Delivery Route
Source: IBM Research Labs Analysis
A
B
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10
The World is not without Challenges
• Brand
• Some areas are germane to the core postal business
• Other opportunities require redefining the brand and potential role in society
• Cultural
• Determining the best business models requires experimentation
• Changing the DNA is not always easy
• Serving as information broker for other agencies is likely neither ‘traditional’ nor ‘comfortable’
• Core Capabilities
• Likely that posts do not posses the needed technical capabilities in house
• How familiar are posts with partnering to address challenges of scale, data capture, and analytics?
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CommuniThings
All rights reserved - CommuniThings S.A. Propritary and Confidential
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CommuniThings
- IoT Services
- Mobile coverage data
- Air Quality
- Smart city
- Sensing as a Service
- Data sharing and brokerage
- Data Monetization
All rights reserved - CommuniThings S.A. Propritary and Confidential
Citizens Enterprises
Cities
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MYSTREETMYSTREET
has best coverage in your street !!
to switch operator!!
Coverage at your street
Ko Galerie, Dusseldorf
Mobile coverage – B2C site
All rights reserved - CommuniThings S.A. Proprietary and Confidential
B2C Customers
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MYSTREETMYSTREET
Coverage Reports
Telco Intelligence – B2B site
All rights reserved - CommuniThings S.A. Propritary and Confidential
B2B Customers
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Track & Find
Find my Bike/Pet
Smart Bins
All rights reserved - CommuniThings S.A. Propritary and Confidential
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CommuniThings
- Sensing as a Service
- Data sharing and brokerage
- Data Monetization
Citizens Enterprises
Community
City
- IoT services
- Mobile coverage
- Air Quality
- Smart City
CommuniThings All rights reserved _ proprietary and confidential
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GW / SensorsData
Aggregation
Reporting
Apps
Services
CommuniThingsAll rights reserved _ proprietary and confidential
Apps / services
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Air Quality Score at your street 3
4 3 3 3 2Sub Index
Quality
Score
MYSTREET
Air Quality Score
Locations
70%
TOP 15
Air Qulity at your street
Ko Galerie, Dusseldorf
Air Pollution – B2C site
O3 CO NO2 NO PM10
All rights reserved - CommuniThings S.A. Propritary and Confidential
B2C Site
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Coverage at your Street
Environmental Metering - O3
- CO
- NO2
- NO
- PM10
Your score: 93.5 / 100
MYSTREET Option Plus
MYPLACE
Illustration Only
Classified ads Website – B2B2C
All rights reserved - CommuniThings S.A. Propritary and Confidential
B2B2C Site
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93.5
Illustration Only
MYPLACEClassified ads Website – B2B2C
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Coverage at your Street
Environmental Metering
Your score: 93.5 / 100
MYSTREET Option Plus
MYPLACE
Illustration Only
Classified ads Website – B2B2C
- O3- CO- NO2
- NO- PM10
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ServerSensorsReports
CommuniThings
All rights reserved - CommuniThings S.A. Propritary and Confidential
Citizens Enterprises
City