Transcript
Page 1: The Best Way to Become the Hub of your Community using Twitter

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1

The Best Way to Become the Hub of your Local Community with…

Page 2: The Best Way to Become the Hub of your Community using Twitter

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 2

Twitter is reaching the every day consumer

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 3

On April 17, 2009,Oprah introduced Twitter on her show

Oprah with Twitter co-founder Ev Williams

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 4

The next day, Twitter added 1 million + new members

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 5

Twitter is going mainstream

I think it’s pretty obvious that Twitter is on a trajectory to become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney.

Dave Winer, April 25, 2009Blogging pioneer

Twitter traffic March 2009 by Comscore (pre-Oprah!)

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 6

Twitter conversations happen

Globally

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 7

Twitter conversations happen

Globally

By Industry

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 8

Twitter conversations happen

most personally and significantlyat the community level

Locally

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 9

How do you leverage Twitter’s remarkable capacity to bring together a local community?

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 10

Introducing Breaking NewsCity Sites

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 11

Breaking News City Sites aggregate the best local Twitter feeds to show what’s going in real time

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 12

Local news and events, and reviewsare up to date and open for conversation

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 13

Anybody can participate in conversations using Twitter #hashtags

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 14

We believe Twitter fills the advertising void for local merchants by providing a free way to reach and interact with their customers

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 15

Why?

Local merchants usually have no presence online…

They compete with the Amazonset al

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 16

Also,

Google does not index in real time.

Try searching for a sale on tennis racquets in your city…

You still have to phone each store to see if

they’re having a sale

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 17

Twitter is perfect for Local Marketing

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 18

And by extension, Local Advertising

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 19

On Breaking News City Sites, local merchants can broadcast their daily deals and chat with customers

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 20

Our proposition:

Offer your community a Breaking News City Site as a public service *

(* We’ll help you)

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 21

First step:

Mobilize your community

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 22

Find the Twitterers in your community

On May 1, 2009, everybody tweets their zip code(i.e. #94118)on #LocalDay

(organized bye-democracy.org)

Craigslist’s Craig is promoting it

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 23

Next, organize them

Build a Twitter network

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 24

Finally,meet the community

Organize a Tweetup at your coffee shop

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 25

And show them how your Breaking News City Site will help them get to know each other

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 26

Domus Consulting Group helps you build a Breaking News site for yourcity

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 27

It takes 3-4 hours to build a Breaking News City Site.

Once done, it maintains itself, just like Craig’s List

Content is based on feeds & reader contributions

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 28

And you provide a valuable service to your community

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 29

Breaking News City Sites

Breaking News Topical Sites

San FranciscoLos AngelesOrange CountyNew York CityLondon

+50 more cities coming online soon

Breaking Hollywood News

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 30

Next up:

Breaking Housing Market News by City

Subscribe for updates.

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 31

Contact

Thank you.

Patrick KitanoDomus Consulting Group

http://twitter.com/pkitano

(415) 320-2844


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