Based on an article that originally appeared on my site.
ABOUT CHOOSING A NEW SOCIAL PLATFORM
WHAT BEYONCE CAN TEACH YOU
“WHY NOT?Currently, we don’t use Twitter at all. It is a personal choice. I think as an artist, Beyoncé really prefers to communicate in images. It’s very hard to say what you want to say in 140 characters.
Here’s her social media manager’s explanation:
–Lauren Wirtzer-Seawood
WHETHER OR NOT IT FITS YOUR BRAND
YOUR PRIMARY CONCERN WHEN CHOOSING WHETHER OR NOT TO START USING A NEW CHANNEL SHOULD BE
BE SIMILAR TO AN EXISTING CHANNEL.
IF YOU’VE CHOSEN A CHANNEL THAT FITS YOUR BRAND, CHANCES ARE IT WILL
QUICKLY, CHEAPLY AND EFFECTIVELY
REPURPOUSING EXISTING CONTENT WILL LET YOU TEST A NEW NETWORK’S VIABILITY:
NO ONE WILL REALLY CARE IF YOU ARE NOT THERE
BUT WHAT THEY WILL NOTICE IS IF YOU ARE THERE AND DOING A SUB-PAR JOB
channel surfer |ˈCHanl sərfer|
noun1 A (typically out of touch) person, who
thinks the best way to stay “relevant” is to ride the newest wave of social media and adopt any channel that is becoming popular.
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