Transcript
Page 1: The Art of the Quest - Confab 2012

wQuestTHE ART OF THE

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#contquest@mthomps

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There are only two or three human stories,and they go on repeating themselves

as fiercely as if they had never happened before.

WILLA CATHER

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MMonomythTHE

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Public Domain image

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Public Domain image

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The Quest moves online.

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iWhy Quests?

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(cc) Jemimus / Flickr

344 chapters. 4,223 pages.

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Quests can sprawl.

The Dark Is RisingBeowulf

The Epic of GilgameshThe Faerie Queene

The Odyssey & IliadThe Lord of the Rings

The Chronicles of NarniaStar Wars

Harry PotterA Song of Ice & Fire

The Dark Tower

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They thrive on transparency.

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They invite participation.

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They have a template.

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KQuest ObjectTHE

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This is Josh Reich.

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CallTO

Adventure

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QUEST:

Build a better bank.

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SELL THE QUESTION,not the answer.

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SELL THE MISSION,not the product.

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One of the more surprising things I've noticed while working on Y Combinator is how frightening the most ambitious startup ideas are. In this essay I'm going to demonstrate this phenomenon by describing some. Any one of them could make you a billionaire. That might sound like an attractive prospect, and yet when I describe these ideas you may notice you find yourself shrinking away from them.

Don't worry, it's not a sign of weakness. Arguably it's a sign of sanity. The biggest startup ideas are terrifying. And not just because they'd be a lot of work. The biggest ideas seem to threaten your identity: you wonder if you'd have enough ambition to carry them through.

PAUL GRAHAM

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One of the more surprising things I've noticed while working on Y Combinator is how frightening the most ambitious startup ideas are. In this essay I'm going to demonstrate this phenomenon by describing some. Any one of them could make you a billionaire. That might sound like an attractive prospect, and yet when I describe these ideas you may notice you find yourself shrinking away from them.

Don't worry, it's not a sign of weakness. Arguably it's a sign of sanity. The biggest startup ideas are terrifying. And not just because they'd be a lot of work. The biggest ideas seem to threaten your identity: you wonder if you'd have enough ambition to carry them through.

PAUL GRAHAM

Refusal OF THE

Call

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I think the way to use these big ideas is not to try to identify a precise point in the future and then ask yourself how to get from here to there, like the popular image of a visionary. You'll be better off if you operate like Columbus and just head in a general westerly direction. Don't try to construct the future like a building, because your current blueprint is almost certainly mistaken.

Start with something you know works, and when you expand, expand westward.

PAUL GRAHAM

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pProtagonistsTHE

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Journalist as protagonist

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Company as protagonist

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Company as protagonist

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Company as protagonist

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Company as protagonist

SupernaturalAid

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User as protagonist

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The most important trait ...

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Empathy.

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Show us your struggles.

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Tell us what you don’t know.

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UPlanningTHE QUEST

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World Domination Plan

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Personas

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Themes

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Questions

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EducatorPersona

CurriculaTheme

How are curricula changing?Question

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QUEST:

Write the ultimate guide.

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Guide outline I

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Guide outline II: More authority.

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First post in the series.

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TWinningTHE QUEST

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My favorite questing engine.

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My favorite questing engine.

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My favorite questing engine.

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July 2009.

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PUBLISHING IS A

beginning,NOT AN ENDING.

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APitfallsPOTENTIAL

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Not everything merits a quest.

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Fan capture.

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FansFriends

Foreigners

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FansFriends

Foreigners

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FansFriends

Foreigners

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Solipsism &filter failure.

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MediaSite™

Your local news source.

!"#$%&'($)"#*$+,'$%-*-$.(&'$/*-0)1$

NEWS ARTSPLASH SPORTZBUZZ YOURVOICES HOMESLICE GO!

Real-Time News

Memorial Garden dedicated

ArtSplash

YourVoices

SportzBuzz

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#brandcastle

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#brandcastlen. A media experience purporting

to offer content and storytelling, but in reality obsessed primarily with how a media entity thinks of itself.

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What I didn’t talk about ...

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We have not even to risk the adventure alone,for the heroes of all time have gone before us —

the labyrinth is thoroughly known.

JOSEPH CAMPBELL

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Thank you.

#contquest@mthomps


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