THE ART OF ENGAGEMENT DATA: TELL A STORY YOUR
BOSS WANTS TO READ
Michelle Spitzer – Dynamic CommunitiesLauren Wolfe – Higher Logic
Lila Elliot – Higher Logic
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WELCOME
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Session Road Map
• Infographic Engagement Game• How Dynamic Communities uses Infographics • Infographics Examples and Ideas• Create and Share Your Own Infographics
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The Infographic Engagement Game
• Help us build an infographic during this session! • Owl = questions• Leaf = takeaway
Sharpies & double-sided tape are up front
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How Dynamic Communities Uses
InfographicsMichelle Spitzer
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• Manage the User Groups for Microsoft Dynamics® AX (AXUG®), Dynamics CRM (CRMUG®), Dynamics GP (GPUG®), and Dynamics NAV (NAVUG™)
• 30 remote staff• 25 full-time; 5 part-time
About Dynamic Communities
11,850Member Companies
21%Growth in
Membership
214AcademyClasses
540Webinars
116Regional Chapters
8,550CollaborateDiscussions
40,000Individual Members
24Global Branches
32%
Growth inSummit Attendance
77Special
Interest Groups
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• One community per UG• “XXUG Collaborate”• Launches
• CRMUG – Oct 2012• AXUG & GPUG – March 2013• NAVUG – June 2013
Our Connected Communities
Tracking Our Communities’ Success
Adoption Engagement
Are members logging in?
Are they participating?
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Tracking Our Communities’ Success
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• Determine your success metrics• Share with everyone
• Email• PowerPoint• Infographics
Share Information
Take Action
• Nurture your community• Get others on your staff engaged• Measure and monitor – what
activities have an impact?
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18
MillionMembers
Discussion Posts Emails Per MonthCommunities
Pages Per Day
Library Entries
1 MILLION
111,053
67%
25%2013Microsites
5,90821%
23% 36% 52%
2,500,000
30 million
355,000
385 Collaborate Discussions
1 ElevatingKeynote Speaker
Over 18,000 Cups of Coffee Ordered
718 Academy
Onsite Participants 763 Engaging Sessions
Summit & Forum by the Numbers
Manufacturing
434 Awesome Speakers
75,000 Square-foot Expo Hall
179 Valuable Sponsors
Top 5 Industries
of Attendees
Services
Wholesale/ Distribution
HealthCare
Non-Profit
1 = 61%2 = 18%3 = 9%4 = 5%5+ = 7%
3,022 Registrants
20,000+ PPT Slides Loaded on Collaborate
How Many UG Summits Have You Attended?
Michelle SpitzerDirector of MarketingDynamic Communities
[email protected]@michellespitzer
Infographics Examples & IdeasLauren Wolfe
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Piktochart Tips
• Why infographics? http://piktochart.com/tour/whyinfographics • Download the eBook - http://piktochart.com/resources/e-book• Read the FAQ page - http://piktochart.com/support/faq-v3• Be inspired by examples - http://piktochart.com/gallery/showcase • Search the Forum - https://piktochart.zendesk.com/forums
Share information in a new way – and remember to enjoy the creative process!
Lauren WolfeInteractive Marketing & New MediaHigher Logic
[email protected]@LaurenAWolfe
Create & Share Your Own Infographics
Lila Elliott
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Major to Career Pathways for Oberlin BA Recipients 1970-2009
• Ross Peacock, Assistant VP, Institutional Research and Planning, Oberlin Office of Institutional Research
• Infographic created using Circos http://circos.ca which was designed for genomic research
• Link to interactive inforgraphic
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Hands on Time!• Gather three data points• Create an account on Piktochart• Select a template and start designing• Use your Owls and Leaves to post questions• Don’t worry about finishing everything, this session is a starting point• Reference the attached Infographic Exercise Guide for where and how
to gather the data used in the HUG infographic• We will stop and share examples – upload them to the
2013 HUG Super Forum Resource Library