Download - The Anatomy of a Successful SlideShare
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SLIDESHARE
Anatomy of a Successful
BZ9 :: Marketing Solutions Since 2003
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‘INTRODUCTION’
As a relative newcomer to SlideShare I
am quite proud that our second
SlideShare achieved 'Featured
SlideShare' status ...
'The Anatomy Of A Successful
SlideShare' highlights the key features
and strategies we used so that you may
also create a 'Featured SlideShare' for
maximum exposure, downloads, views
and click throughs ...
To make a start please click through to
the next slide ...
BZ9 :: Marketing Solutions Since 2003
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‘BE OBVIOUS’
The first thing your prospects will
see is the SlideShare name or title.
So make it descriptive and
OBVIOUS as to what you are
offering.
Don’t be cryptic … don’t leave
them guessing!
BZ9 :: Marketing Solutions Since 2003
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‘GET NOTICED’
Don't clutter your front page
with lots of images and
colour!
Keep it simple ... Get to the
point … to get your
SlideShare viewed.
BZ9 :: Marketing Solutions Since 2003
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'LESS IS MORE'
Say less … deliver more … people are busy
and prefer bite size pieces of information
BZ9 :: Marketing Solutions Since 2003
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‘IMAGES’
Images ARE important…
Sometimes you need to be
serious …
Sometimes humour works far
better …
BZ9 :: Marketing Solutions Since 2003
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‘TAGS’
Tags are also important…
Tags get you found!
Think carefully about the tags
you use, only use relevant
tags.
BZ9 :: Marketing Solutions Since 2003
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‘KEYWORDS’
Keywords will:
• Get you found
• Allow potential readers to
know you have what they
want
Use keywords carefully within
your opening page,
throughout the document and
within the document name i.e
keyword.pdf
BZ9 :: Marketing Solutions Since 2003
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‘IDEAS’
People like benefits …
If you have a product or
service try creating a ‘top
ten benefits for ‘XYZ’.
‘XYZ’ Can be your product
or service or something
within the niche or market
sector you work within.
BZ9 :: Marketing Solutions Since 2003
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‘KEEP IT
RELEVANT’
If you are offering ‘dog handling
tips’ make sure you do just that.
Don’t get side tracked and lose
your reader …
BZ9 :: Marketing Solutions Since 2003
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Don’t forget that SlideShare is a new breed of
social network, so answer your readers questions
and … be social …
BZ9 :: Marketing Solutions Since 2003
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‘BECOME AN EXPERT’
People like to learn from
knowledgeable peers …
Research your subject matter, make
sure you deliver what they expect …
just like an expert!
BZ9 :: Marketing Solutions Since 2003
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SLIDESHARE
RESOURCES
BZ9 :: Marketing Solutions Since 2003
• SlideShare Support
• SlideShare FAQs
• SlideShare Analytics
• SlideShare Branding
• SlideShare Lead Generation Video
• Download BZ9 Social Media Training
• Open BZ9 Account
• Contact Us
• Contact Us via Skype ID :: BZ9.com
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What is BZ9? Marketing Solutions Since 2003
BZ9 :: Marketing Solutions Since 2003
Affiliate
Solutions
Webmaster
Solutions
Website Builders
Solutions Software
Solutions
WordPress
Solutions
Social Media
Solutions
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IMAGE RESOURCES USED
WHILST CREATING THIS
SLIDESHARE…
BZ9 :: Marketing Solutions Since 2003
• Puzzle images from DaddyDesign.com
• Cup image from Iconfinder.net
• Magnifying glass from Pixel-mixer.com
• Traffic lights from everaldo.com
• Pumpkins from Iconka.com & yootheme.com