THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE
The designs and material shown in this document are the property of SDA Partnership USA, Inc. and are not to be used or
disclosed, in whole or in part, except in accordance with a contract, license or agreement in writing with SDA Partnership
USA, Inc.
JLR Multi-brand Facility
Guidelines Document – January 2014
THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE
January 2014 Page 1 of 14
THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE
Contents
1.0 Exterior 1.1 Exterior Elements
2.0 Interior 2.1 Interior Elements
3.0 Floor Plan
4.0 Sample Board
January 2014 Page 2 of 14
THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE
1.0 Exterior 1.1 Exterior Elements
EXTERIOR ELEMENT
Jaguar Portico
General Contractor or Dealer’s Representative to provide the
Jaguar Portico as per the Design Intent Documents (DID).
Exterior Signage provided and installed by Signage Vendor of
Record.
EXTERIOR ELEMENT
Multi-brand Entry Statement
General Contractor or Dealer’s Representative to provide the
Multi-brand Entry Statement as per the Design Intent
Documents (DID). Exterior Signage provided and installed by
Signage Vendor of Record.
EXTERIOR ELEMENT
Land Rover Landmark Tower and Pitched Roof Element
General Contractor or Dealer’s Representative to provide the
Land Rover Landmark Tower and Pitched Roof Element as per
the Design Intent Documents (DID). Exterior Signage provided
and installed by Signage Vendor of Record.
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EXTERIOR ELEMENT
Land Rover Rock Articulation
Land Rover Rock Articulation provided and installed by ORDC and
Rock Articulation Vendor of Record. General Contractor or Dealer’s
representative to coordinate placement, requirements, and
dimensions with Vendor of Record. Provide natural landscaping
around feature display.
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January 2014 Page 3 of 14
THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE
EXTERIOR ELEMENT
Jaguar Portico
General Contractor or Dealer’s Representative to provide the
Jaguar Portico as per the Design Intent Documents (DID).
Exterior Signage provided and installed by Signage Vendor of
Record.
1.0 Exterior 1.1 Exterior Elements
EXTERIOR ELEMENT
Multi-brand Entry Statement
General Contractor or Dealer’s Representative to provide the
Multi-brand Entry Statement as per the Design Intent
Documents (DID). Exterior Signage provided and installed by
Signage Vendor of Record.
EXTERIOR ELEMENT
Land Rover Landmark Tower and Pitched Roof Element
General Contractor or Dealer’s Representative to provide the
Land Rover Landmark Tower and Pitched Roof Element as per
the Design Intent Documents (DID). Exterior Signage provided
and installed by Signage Vendor of Record.
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EXTERIOR ELEMENT
Jaguar Feature Display
Jaguar Feature Display provided by General Contractor or Dealer’s
Representative as per the Design Intent Documents. Provide natural
landscaping around feature display.
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January 2014 Page 4 of 14
THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE
2.0 Interior 2.1 Interior Elements
RETAIL ELEMENT
Jaguar Performance Centre Red Panel Wall Element
General Contractor and Dealer’s Representative to coordinate
critical dimensions and provide power and cable, and remote
DVD unit for specified plasma screen to be mounted directly on
wall. Retail Elements Vendor of Record will provide Red Panel.
Dealer’s Representative to coordinate with Audio/Visual Vendor
of Record and Retail Elements Vendor of Record. Retailer
provides A/V equipment and flat panel TV.
RETAIL ELEMENT
Jaguar Performance Center Graphic
Retail Elements Vendor of Record supplies Performance Center
graphic, stainless steel panels, and Jaguar Logo. General
Contractor or Dealer’s Representative (Architect or other) to
coordinate critical dimensions.
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RETAIL ELEMENT
Jaguar Large Format Office Graphic
Retail Elements Vendor of Record provides large format office
graphics.
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RETAIL ELEMENT
Jaguar Performance Center Tile Inlay
The Performance Center tile feature circular tile inlay and
accent tiles are provided by the Tile Supplier of Record.
General Contractor to install tiles and coordinate critical
dimensions with the supplier.
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RETAIL ELEMENT
Jaguar Graphics
Retail Elements Vendor provides large format fascia graphics.
General Contractor or Dealer’s Representative to coordinate
any critical dimensions. Graphics supplied by Retail Elements
vendor of record only.
2.0 Interior 2.1 Interior Elements
2.0 Interior 2.1 Interior Elements
January 2014 Page 5 of 14
THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE
RETAIL ELEMENT
Multi-brand Reception Desk/ Back Panel
Refer to Jaguar Land Rover for approved Vendor of Record.
Retail Elements Vendor of Record supplies desk and back
panel. General Contractor or Dealer’s Representative (Architect
or other) to coordinate critical dimensions and power/data
requirements with Vendor of Record.
2.0 Interior 2.1 Interior Elements
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RETAIL ELEMENT
Jaguar Quote Plaque
Retail Elements Vendor of Record provides etched stainless
steel Jaguar quote plaque.
RETAIL ELEMENT
Jaguar Cherry Wood Panels
Retail Elements Vendor of Record provides Cherry wood
panels. General Contractor or Dealer’s Representative to
provide lighting sconces. General Contractor or Dealer’s
Representative to coordinate any critical dimensions.
2.0 Interior 2.1 Interior Elements
2.0 Interior 2.1 Interior Elements
2.0 Interior 2.1 Interior Elements
January 2014 Page 6 of 14
THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE
RETAIL ELEMENT
Reception Back Panel
Refer to Jaguar Land Rover for approved Vendor of Record.
Retail Elements Vendor of Record supplies back panel and
Audio/Visual equipment. General Contractor or Dealer’s
Representative (Architect or other) to coordinate critical
dimensions and power/data requirements with Vendor of
Record.
RETAIL ELEMENT
Reception Desk
Retail Elements Vendor of Record to supply Reception Desk.
General Contractor or Dealer’s Representative to supply power
requirements. General Contractor or Dealer’s Representative to
coordinate with Retail Elements Vendor of Record critical
dimensions.
2.0 Interior 2.1 Interior Elements
RETAIL ELEMENT
Jaguar Quote
Retail Elements Vendor of Record to supply Jaguar Quote
Plaque. General Contractor or Dealer’s Representative to
coordinate cutout in wall for placement.
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January 2014 Page 7 of 14
THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE
RETAIL ELEMENT
Reception Back Panel
Refer to Jaguar Land Rover for approved Vendor of Record.
Retail Elements Vendor of Record supplies back panel.
Audio/Visual equipment supplied by Retailer. General
Contractor or Dealer’s Representative (Architect or other) to
coordinate critical dimensions and power/data requirements
with Vendor of Record.
RETAIL ELEMENT
Kid’s Play Graphic
London Bridge Kid’s Play graphic provided by Retail Elements
Vendor.
RETAIL ELEMENT
Hospitality Counter
General Contractor or Retail Elements vendor of record can
provide Hospitality Counter and elements. Signage and Graphic
by Retail Elements Vendor. Equipment by Retailer.
2.0 Interior 2.1 Interior Elements
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RETAIL ELEMENT
World Map
World Map graphic provided by Retail Elements Vendor.
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January 2014 Page 8 of 14
THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE
RETAIL ELEMENT
Jaguar Boutique (Collection) Display
Land Rover Boutique (Gear) Display
Retail Elements Vendor to provide Gear and Collection
displays.
RETAIL ELEMENT
Customer Workstations
Counter is by General Contractor or Retail Elements Vendor.
Graphic by Retail Elements Vendor. Equipment by Retailer.
RETAIL ELEMENT
Jaguar Boutique (Collection) Lockable Glass Display
Land Rover Boutique (Gear) Lockable Glass Display
Retail Elements Vendor to provide Gear and Collection
Displays
2.0 Interior 2.1 Interior Elements
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January 2014 Page 9 of 14
THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE
2.0 Interior 2.1 Interior Elements
RETAIL ELEMENT
Land Rover Artifacts
Artifacts Vendor of Record to provide approved artifact
vignettes. General Contractor and Dealer’s Representative to
coordinate any critical dimensions and requirements with
Artifacts Vendor of Record.
RETAIL ELEMENT
Land Rover Graphics
Retail Elements Vendor provides large format fascia graphics
and framed office graphics.
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3 RETAIL ELEMENT
Land Rover Artifact Shelf
Retailer’s General Contractor to provide fully finished Artifact
shelf. Retail Elements vendor to provide Honey Maple Trim
and Decorative Cables. General Contractor and Dealer’s
Representative to coordinate any critical dimensions and
requirements with Retail Elements Vendor of Record.
January 2014 Page 10 of 14
THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE
2.0 Interior 2.1 Interior Elements
RETAIL ELEMENT
Land Rover Compass
The Compass tile inset is available as 8’-0” dia. or 16’-0” dia.
and is provided by the Tile Supplier of Record. General
Contractor to install compass and coordinate critical dimensions
with the supplier. The intent of the compass is to be located in a
highly customer visible area without a vehicle being displayed
entirely on top of the compass. The Compass should also be
orientated true north.
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RETAIL ELEMENT
Land Rover Artifact Shelf
Retailer’s General Contractor to provide fully finished Artifact
shelf. Retail Elements vendor to provide Honey Maple Trim
and Decorative Cables. General Contractor and Dealer’s
Representative to coordinate any critical dimensions and
requirements with Retail Elements Vendor of Record.
RETAIL ELEMENT
Land Rover Artifacts
Artifacts Vendor of Record to provide approved artifact
vignettes. General Contractor and Dealer’s Representative to
coordinate any critical dimensions and requirements with
Artifacts Vendor of Record.
RETAIL ELEMENT
Land Rover Soffit Graphics
Retail Elements Vendor provides large format fascia graphics.
Retailer’s Representative or General Contractor to coordinate
any critical dimensions.
RETAIL ELEMENT
Land Rover Heritage Wall
Retail Elements Vendor of Record Ideal Image provides
graphic; General Contractor or Dealer’s Representative
coordinates cutout in wall for placement.
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January 2014 Page 11 of 14
THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE
3.0 Floor Plan
Overall Plan
January 2014 Page 12 of 14
THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE
3.0 Floor Plan
Enlarged Plan
January 2014 Page 13 of 14
THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE
4.0 Sample Board
Note: PDF is not accurate for color reference. Refer to actual sample board.
WC-5 Wallcovering Accent
EIFS-3 Jaguar Portico
T-1 Showroom Tile
WC-4 Wallcovering Accent
WC-1 Jaguar Wallcovering
WC-3 Neutral Wallcovering
C-1 Jaguar Carpet
EIFS-1 Multibrand EIFS
Rug-1 Area Rug
WD-1 Cherry Wood
ACM-2 Multibrand ACM
WD-4 Lounge Wood Floor
WD-2 Honey Stained Maple
CW-3 LR Bronze Mullions T-3, T-4 Entry Tile
January 2014 Page 14 of 14