The 8 Kinds of Marketers
Football Movie Edition
Why? Because new buyers are well over halfway through their purchasing decision before they even talk to you. They are out there, beyond your control, and educa=ng themselves by talking to your exis=ng customers and fans. If you aren’t doing some form of advocate marketing, your message won’t carry through. In honor of 2014’s Big Game, we put together this list of classic Football Movie archetypes to convey the different ways marketers engage customers and build true, mutually beneficial partnerships with them.
As a B2B marketer, you strive to inspire happy, loyal customers to advocate for you.
The Cheerleader Bring It On
As a marketing cheerleader, you thrive on the enthusiasm of your community and know
exactly what to do to enhance it. You have a unique gift for rallying your customers and
genuinely pumping them up about what they are doing. Social media is your program of choice, and you live for the day that your
content goes viral. Bring it on, indeed.
The Coach Any Given Sunday
They call you coach. You inspire your customers with educa=on, knowledge and thought leadership. You take pride in really understanding your customers and what they go through day in and day out, and you feel a responsibility to help them learn from each other.
Whether you blog to a crowd or speak to an audience, one of your greatest sources of pride is in hearing that
simple response, “Thanks! That was helpful.”
The AGENT Jerry Maguire
Does anybody truly embody the no=on of “advocate” more than a sports agent? You treat your customers like gold, while simultaneously figh=ng on their behalf any way you can. You know that for them to truly
excel, you may have to push them from =me to =me – and you understand the nuanced way of doing that honestly and effec=vely. To you, every customer is
special and deserving of nothing but the best, and you make it your mission to help them achieve 110%.
The Hidden Talent The Waterboy
Some=mes the best doesn’t always rise to the top. As a marketer, you
know this happens quite a lot. That’s why you are out there, talking to people every day, searching for the the hidden gems in your customer base. Once you iden=fy them, you help them shine – giving them
opportuni=es to share their story with the world and posi=on
themselves as experts in their field. Years later you look back and think to
yourself, “Yeah… I found that superstar. That was me.”
The Quarterback Heaven Can Wait
You are the top dog. The big kahuna. The cream of the crop. Everyone knows you are good – check that – the best. They see you as a beacon of light, raining wisdom and sunlight down throughout the industry. You are a powerhouse among your peers, and you inspire your
customers through your sheer presence. With this great power, of course, comes great responsibility, and it is a responsibility you are proud to bear. Shine brightly, oh
quarterback. People are depending on you.
The True Believer Rudy
You are a marketer with a mission. You carry great passion for the problems you are helping your customers solve, and that enthusiasm seeps from your pores like smoke from fire. You are a catalyst to everyone around you, inducing change in areas no one ever expected. You may not realize it, but people look up to you for your
integrity and singularity of purpose. Your honest love of the game influences your customers, inspiring them to overcome obstacles and achieve success.
The Fighter North Dallas Forty
Business is war, and your customers are out there every day on the front lines. You are a fighter, and your most
important job is to arm your customers with the tools and techniques they need to crush their compe=tors.
Something standing in your way? Annihilate it. Flanked from the right? Adapt and advance. As a marketer you
understand that the bonds forged in baXle are extremely powerful. So you do everything you can to give your customers the compe==ve edge they need to win.
The Mascot Behind the Mascot
Marke=ng is about one-‐to-‐one rela=onships – a philosophy you live and breathe every day. Heard good
news about someone? You give them a call. One of your customers said
something nice about you to someone else? You send a thank-‐you note.
When problems happen you are the one that your customers rely on to help them through it. You are a
dependable presence throughout your customer base, and have earned the
respect of your community one individual at a =me.
What kind of marketer are you?
Take the quiz
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