Download - The 3Ps of Storytelling for Employer Brand
Branded StrategiesDISCOVERING THE 3PS OF STORYTELLING FOR EMPLOYER BRANDS
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The Story of “The Maid”
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Purpose People Potential
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The 3 P’s You Need To KnowBranded Strategies Presentation for Non Profit Talent Summit
Branded Strategies Presentation for Non Profit Talent Summit
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Loads of ExperienceI’ve been working in marketing since I was 18. Over a decade of experience in the HR/Recruitment space. Now I lead Branded Strategies, a boutique agency.
The Niceties
It’s Not About Me, But...I get to work with some pretty cool brands while delivering award-winning work and help they need.
Most Importantly...I love my career. Seriously. The work I do allows me travel the world and work to advance our discipline.
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Providing Light bulb
MomentsHere’s a few of the brands I’vehad the good fortune of getting toknow and help grow.
Branded Strategies Presentation for Non Profit Talent Summit
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Why Do We Tell Stories?
• Stories are Recognizable Patterns
• Stories Helped Keep Us Alive
• Stories Helped Us Understand Each Other
• Stories Can Inform People’s Emotional Lives
• Stories Can Provide Us Meaning
Branded Strategies Presentation for Non Profit Talent Summit
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Did you know the beginning of all compelling stories actually start the same?
It All Starts With...…
Branded Strategies Presentation for Non Profit Talent Summit
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A Good Story Makes You Think
Our goal as a storyteller is to make our audience sing for their supper without realizing that that they’re actually doing work or thinking as part of their engagement with our story.
With a Great Story, You Won’t Realize You’re Doing It
Branded Strategies Presentation for Non Profit Talent Summit
6/23/2016 10Can you find the “3 Ps” in this
video?
With Different Career Impact Yet Have a Shared Purpose.
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Storyline Development:
Impact
Each Job Is Different
Branded Strategies Presentation for Nonprofit Talent Summit
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Character Development
• TRUTH: A good story requires well developed characters.
• Learn the acrostic: CHARACTER
Branded Strategies Presentation for Nonprofit Talent Summit
Owen’s Realizing His Dream… …...In an Unexpected Way
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Character Development:
Owen
Get to Know Owen
Branded Strategies Presentation for Nonprofit Talent Summit
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Life is Never Static Change Has Power
“Drama is anticipation mingled with
uncertainty.”
William Archer
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Change is Needed.
Without Change, Stories
Die
Branded Strategies Presentation for Nonprofit Talent Summit
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Deloitte’s
“Year One Wisdom”
Lyndsey’s Story
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“Secret Sauce” Recipe
EVOKING SENSE OF WONDER
When its tapped, the affirmation of being alive hits you in your core & drives you to pass it on.
THEME
There needs to be a “Grand Design” that provides a constant for the audience.
CAPTURE A TRUTHUse what you know, withinyour conditional reality you’reexperiencing. Express thevalues you feel & live.
• Guidelines
• Roadmap01• Honest
• Affirms belief
02 • Relatable
• Real03
Branded Strategies Presentation for Nonprofit Talent Summit
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GE’s
“Childlike
Imagination”
Branded Strategies Presentation for SRSC
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You don’t get a “pass” for lousy storytelling (or worse, none at all) because you don’t have a big brand or a big
budget.
Final Truth: You Can Do This.
Branded Strategies Presentation for Nonprofit Talent Summit
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Thank You
PHONE: 214. 585. 2474EMAIL: [email protected]: www.brandedstrategies.comSOCIAL: TheOneCrystal
Branded Strategies Presentation for Nonprofit Talent Summit