Thank You Videos and Other Visual Ways to
Show Your Donors Love Kivi Leroux Miller
6/5/14 1pm EDT
Here early? Go watch the videos – we sent you several links in an email.
What’s Your #1 Question About Thank You Videos or Graphics?
Why Visual? !
Remember Your Marketing Basics . . .
Who are you thanking?
What’s the message you want them to remember after seeing it?
Where will this visual be shared?
Video
Youtube.com/nonprofits
see3.com/intofocus
animoto.com/cause
Youtube.com/kivilm
Thank You For ____________
Thank You Video Model #1
The Bray Says Thank You, 2012 (2:27)
Because of You, First-‐Person
Accomplishments
Thank You Video Model #2
Multiple Readers with Key Phrase
Repetition
Thank You Video Model #3
“Thank You from the Nature Conservancy,” 2012 (0:50)
Physically Spelling It Out
Thank You Video Model #4
A Few Quick Pointers . . .
• What do we see? What do we hear? • Keep it to one minute, two tops. • Upbeat music and pace is a must! • Fine to combine stills and live. • Consider multiple voices.
Graphics
A Few Quick Pointers . . .
• Gratitude at a glance is the goal! • Build into your campaign plan from the start.
• If a full infographic, give the eye a path to follow.
Chat in Your Final Questions Now
Kivi Leroux Miller @kivilm [email protected] Fb.com/nonprofitmarketingguide
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