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Our Solution to Food Security in Urban Slums:..
29/04/2013
• At Fast & Good we focus on everybody living in the Slums: unemployed workers, women, children, including the Chinese phenomenon of migrant workers and college graduates with low income (Yizu “ant tribes” in Chinese).
Who we are and What we want
• We reduce the distance from the finished food to end customers: eliminating the middle man, since we distribute / transform, and deliver to end consumer.
• “Fast & Good ( 快乐好 )” with our trolleys, is the solution to this paradox: We get food that is being wasted to those who need it.
The paradox our World faces: Food Hunger & Insecurity whilst there’s Food Waste
Our Value Chain: no Food waste
Supermarket
Hotel Farm
Restaurant
Trolleys
Customers
Dietitian Scientist
Warehouse
Impossible is just a word that people use to discourage people. But remember, if you break up ‘impossible’, it says, ‘im possible’. – Audrey Hepburn
Collection of Unsold or about to expire Food from various sources
Food conveniently stored at a proper temperature
Tests fulfilled by scientists to assure edible food and its proportion in a healthy diet
Ready to eat or Easy to prepare food is delivered and sold in the Slums
Any wasted food from our processes or the clients is resold to our Farm partners
Our Business Model is sustented by eight pillars…
Impossible is just a word that people use to discourage people. But remember, if you break up ‘impossible’, it says, ‘im possible’. – Audrey Hepburn
Our Location & Potential market
Our Beijing Location Pilot
Warehouse location
• 1 ≈ 200
• Y1: Our 20 ≈ 2,000
• Y3: Our 40 ≈ 6,200
Example of our Trolley Location in the Beijing Slums
Impossible is just a word that people use to discourage people. But remember, if you break up ‘impossible’, it says, ‘im possible’. – Audrey Hepburn
A Sustainable Social Enterprise
• Maximum Raw Materials
cost: 2.89 RMB / meal.
• Cost of Goods Sold ≈ 3
RMB / meal.
• Selling price: 4.5 RMB /
meal.
• Estimated Slum Jobs
created during Y1 of 65
employees increasing to
104 employees on Y3.
Estimation!
Impossible is just a word that people use to discourage people. But remember, if you break up ‘impossible’, it says, ‘im possible’. – Audrey Hepburn
Team Members & Initial Funding
• Aoran: Chinese student
with Dual Bachelor degrees
in International Economics
& Trade and French.
Volunteered at Beijing
Xingxingyu Institution of
Autism Research.
• Haitao: Chinese student
with Double degree of BSc
in Finance and BA in
French. Worked for Prop
Roots a grassroot NGO.
• Vincent: Chinese student
with Bachelor in Spanish,
minor in Accounting. Field
research about agricultural
cooperative mode in
Shandong, China
• Angel: Spanish student
Bachelor in Business
Administration &
Management. Volunteered
in Nepal and Philippines.
I don’t know where the limit is, but I know where it’s not – Josef Ajram
This is just the beginning… A future with Food Security in Urban Slums
After our pilot in Beijing we will expand throughout all Chinese Urban Slums.
In 2016 we will Research & expand to the rest of Asia.
In 2018 we will continue our Research & Implementation in Central / Latin–America and Africa.
In 2020 we expect to enter Mature markets.