Creating Technology Marketing Videoswith Shareable Ideas
High-level product information is not enough
Prospects hear the same stuff from competitors
B2B buyers start out searching generically — not by brand [source: ThinkWithGoogle]
Comprehensive ≠ Compelling
PRODUCTIVITY!
COMPLIANCE!
SCALABILITY!
2
Why a shareable video idea is a good idea
Technology buying decisions made by teams
Your champions need backup!
Video content gets shared 12 times as often as links and text posts combined [source: Simply Measured]
3Source: LinkedIn
Why a “shareable idea” is a good idea
Buying team members come and go
Providers included in “solution set” come and go
Level of engagement changes
4Teams, Streams, and Provider Dreams
Hank Barnes, Gartner
Examples of shareable ideas
The following are excerpts from 2-Minute Explainer videos on YouTube illustrating examples of shareable ideas.
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Examples of shareable ideas
Methodology
Examples of shareable ideas
Redefining a job
Examples of shareable ideas
Key benefits
Examples of shareable ideas
Tasks undertaken
Examples of shareable ideas
Underlying concept
Examples of shareable ideas
End-to-end process
Examples of shareable ideas
Key differentiator
Examples of shareable ideas
Solution components
Examples of shareable ideas
Quantified value proposition
Examples of shareable ideas
Use case
Examples of shareable ideas
UI in action
Examples of shareable ideas
Use case
Examples of shareable ideas
Hidden danger
Examples of shareable ideas
This or that?
Examples of shareable ideas
Missed opportunity
Examples of shareable ideas
Redefining a solution