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THIS IS A TALENT HEIST#talenthiest @DearKat
*All views expressed are solely my own and do not represent the thoughts, opinion nor will of the Ferrero Group*
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If you don’t know what that was
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a) we can’t be friends
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b) ‘harlem shake’*
*DISCLAIMER: Not now, after the preso I need 5 minutes more attention and p.p.s: I am also not responsible for any harlem shake addiction, workplace procrastination that occurs hereinafter
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We produced all our content in-house
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Yes. You read that right.
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1secondeveryday.com
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flipagram
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Hyperlapse
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Q: What about the video seeding?
A: Thunderclap
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1000 pieces of LinkedIn Content
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Made in-house on PowerPoint
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Agency = Papirfly
(practically)
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Some things we learned A. talent likes different
B. talent likes non-glossy content C. talent will give attention to A & B
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in hires now a
follower
#talentheist @DearKat
1 5
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million organic
omni channel ( alone)
#talentheist @DearKat
3.7per quarter impressions
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FollowersFrom 34, 000
To
#talentheist @DearKat
190, 000
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time spent on site
1m 18s2m 27s3m 03s3m 35s
TIMEspent on site
#talentheist @DearKat
1m 18s 3m 35s
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EMV = Earned media value
#talentheist @DearKat
€1 MILLION(1 004 068)
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apps
178,856 web trafficDuration 2m27s
IT = 83%
968 991 impressions15 045 followers +
EMV: €237 711
1 581 587 impressions 20, 071 followers +
EMV: €317 121
apps
230, 683 web trafficDuration 3m03s
IT = 60%
3 776 335 impressions 29, 298 followers +
-------------------
apps
201, 904 web trafficDuration 3m35s
IT = 33%
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Qs?