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Tale of the Expert Organization
In An Age of Wicked Problems
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The term ‘wicked’ is used, not in the sense of evil, but rather its resistance to resolution.
Moreover, because of complex interdependences, the effort to solve one aspect of a wicked problem may reveal or create other problems.
What is a Wicked Problem?
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• Experts are not who we think they are.
• Expertise is not where we think it is.• The future of the expert organization
is radically changing.
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Speed
Complexity
Scale
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The Big Picture - STEEP
• Social• Technological• Economic• Environmental• Political
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Social
• Millennial shift• Massive urbanization (27 mega cities)• Traditional organizations rapidly
decline• Cyber infrastructures the new battle
ground• Traditional social nets become scarce
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Technological
• Most cancer, HIV strains and brain disorders - CURED
• RFID and the Internet of Things• Singularity – 2029• Surveillance – Global Glass House• Neuroscience and human performance• Virtual Worlds (Augmented, Simulated)• Security – the Petraeus Condition
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Economics
• Lingering effects of the Great Reset• New hybrid capitalism• European recession vicious cycle• World divided into Microsoft, Apple &
Google (possibly Amazon) • Rise of the BoP (1 billion)• Limits to growth: China and India• The wealth gap increases• South America rises
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Environment
• Abundant clean energy• Abundant healthy food• Abundant clean water• Agroecological science• Climate instability – the need to go
from reactive to adaptive solutions• Regional conflicts over water & food
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Political
• Democracy reinvented (Gutenberg)• The nation state is obsolete• First nation with open democracy• Current hot spots remain hot• Trans-national entities (governance)• China’s annexation of Africa• Russian nationalism reassertion• EU collapses
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If Creating Standards is the Bubby Whip of Today?
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What Do Standards People Contribute?
• Safe and reliable decisions• Confidence• Protection• Raise public expectations• Guide for companies• Incentivize good behavior • Accelerate the adoption of innovation• Improve our quality of life
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Gutenberg Revolution = Expert Organizations
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Stable
Control
Filters & Barriers
Silo’d
Opaque
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Temporary
Distributed
Easily Accessible
Connected
Transparent
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New Questions vs. New Answers
Traditional EmergingCreate CurateStocks FlowsSelf generate Crowd sourceMass audience Niche audiencesOwn Open sourceProtect CombinePush PullContent Context (Platform)Waterfall Agile
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From Content to Context and Access
• Network• TED, mindshift
• Learning • TED, Kahn Academy, Zappos, mindshift
• Curate• iTunes, Amazon, Netflix, Flipboard
• DIY• Apple Genius Bar, Youtube, Meetup
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SECI Model
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No Idle Asset
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6000
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“If you don't cannibalize yourself, someone else will.” – Steve Jobs
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• University• R&D Lab• Britannica• Curriculum• Subject specific expertise• Proprietary• CSA, UL, ETL…• Workshop, Classroom
• Kahn Academy• TED, IDEO, FoldIt• Wikipedia• Agile, Github• TED, Netflix• Linux, Apache• EBay, Amazon• Genius Bar, Kahn
Academy
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Thank you.