Download - Talant strategy and management
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How To Socialize Your
Talent Strategy: Making
Social Media Matter
Brett Farmiloe, @thatpassionguy
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Today’s Mission
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The Road
#rshouston
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Social Recruitment In Simple Terms
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3 Things Every Company Needs
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Social Media FAQs
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www.facebook.com/pursuethepassion
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www.youtube.com/pursuethepassion
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www.twitter.com/thatpassionguy
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www.pursuethepassion.com
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Our Boss
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Saw a changing world…
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Social Media Managers
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Social Recruitment in Simple Terms
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Social Recruitment is an Online Career Fair*
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You Set Up a Booth
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You Talk to People
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You Get People To Apply
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3 Things That Need to be Part of Your Strategy
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Significance
www.facebook.com
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400 million active users.
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50% of those active users log in on any given day.
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Average user spends 55 minutes per day
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More than 5 billion pieces of content shared each
week.
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More than 1.5
Million local
businesses have active pages.
www.facebook.com/fairwinds
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Facebook is an Internet
>=
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Facebook has given small companies a presence.
www.facebook.com/thedriskill
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It’s given big business a personality.
www.facebook.com/sportchaletcareers
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And it’s given recruiters a talent channel
www.facebook.com/stjosephshospital
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How do you use Facebook to recruit?
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Step 1: Build a Facebook
Page
http://www.facebook.com/pages/create.php
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Post Media
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Create a content schedule
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Step 2: Find Your Community
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Get 25 fans
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Reserve Your Facebook URL:http://facebook.com/username
www.facebook.com/htstaffing
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Then, promote to the masses
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Step 3: Include Your Jobs
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Make Content Sharablewww.facebook.com/hcssdreamjobs
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FacebookStats of Use
Effective Content
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ZachHubbell
www.twitter.com
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LinkedInHow it began
How to Connect
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LinkedInhow it's used (more of a
directory)how to search for candidates building an employment brand
who to connect with
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Why?
#rsdfw
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Real time micro blogging site
• 140 Characters• Very Open Format• Powerful Real Time Search
What is Twitter?
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Listen and Start Conversations…
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Listening to Candidates
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The “Cisco Kid”
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."
#rshouston
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Respond & Answer Questions…
Questions usually come in through your @replies tab.
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Last, but not least…promote your jobs.
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Twitter- A search engine too popular to be ignored.
www.twitter.com
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MobileUsage stats
Who in here doesn't have a cell phone?
Would you turn around on your drive into work to get it if you left it?
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The difference between shrinking your careers site to fit a mobile
screen and optimizing itText campaigns
Why it works
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SEOGreat example is Dignity Memorial
they went from not being in the game to having Google’s first page from a
3-5 month timeline of our consultative efforts
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PPCWhat is it?
Who do you reach?cost effective
can change strategy as you go
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Video no longer new
who should be in itwhat do I do with it?
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#3 Home Base
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Top 4 Social Media FAQ’s
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How Do I Get Buy In?
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Are your candidates using social media?
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PPC Ads
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Are Your Competitors Using Social Media?
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Think about the new workforce.
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Just Do It.
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How Do I Measure Social Media?
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Number of Fans & Followers
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Number of Interactions
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Interactions = Advertisements
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Traffic
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Advanced Metrics
• Google Analytics• Radian 6
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What Do You Do About Negative Comments?
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People are more conscious of what they say.
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Turn a Negative Into a Positive.
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Delete & Block.
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Let Your Community Handle It.
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Prohibit it from ever happening.
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How much time should I spend?
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Ways To Save Time
• Facebook.com/twitter• Twitterfeed.com• TweetBeep.com• Ping.fm • TweetLater.com• TweetDeck• RSS Your Twitter Search• iPhone - Echofon, Tweetie, Twitterberry
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You Get Out What You Put In
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AnalyticsSo many tools, so little time
getting startedwhich tools are right for me
dos and donts
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Questions?
Brett [email protected](602) 405-4390Facebook.com/brettfarmiloeTwitter.com/thatpassionguyLinkedin.com/in/brettfarmiloe
My Book: http://bit.ly/ptpbook