Download - Taglines and Product details
-
7/21/2019 Taglines and Product details
1/8
Extras For GK
saurav4489s compilation on PG :
Details of FMCG Products
SOAPS
Unilever - Dove, Lifebouy, Lux, Rexona, Pears
Godrej - Cinthol, Godrej No. 1, Shikakai, Vigil
ITC - Fiama di Wills, Vivel
Reckitt Benckiser - Dettol
Johnson&Johnson - Savlon
Deodrants, Perfumes & Airfreshners
Unilever - Axe, Impulse
P&G - Ambipur, Christina Aguilera, Dolce&Gabana, Dunhill, Hugo Boss, Gucci
Godrej - Cinthol, AER
Reckitt Benckiser - Air Wick
Shampoo & Hair Care
Unilever - Brylcreem, Clear, Dove, Sunsilk
P&G - Head&Shoulders, Pantene
Johnson&Johnson - Johnson baby shampoos
Garnier - Fructis
Godrej - Renew, Nupur, Godrej Hair expert, Kesh Kala
Toothpaste & Mouthwash
Unilever - Close up, Pepsodent
P&G - Oral B
Johnson&Johnson - Listerin mouth wash
Colgate Palmolive - Colgate
Skincare
Unilever - Ponds, Fair & Lovely, Dove, Vaseline,
P&G - Olay
Johnson&Johnson - Clean & Clear
Reckitt Benckiser - Veet, Krack, Itch Guard, Ring Guard
Detergents
Unilever - Surf, Wheel, Vim
-
7/21/2019 Taglines and Product details
2/8
P&G - Tide, Ariel
Godrej - Ezee, Godrej Dish wash, Genteel
Reckitt Benckiser - Vanish
Home Care
Godrej - Good Knight, Hit, Jet
Reckitt Benckiser - Lysol, Colin, Cherry Blossom, Easy of Bang, Harpic, Mortein
Men Care
P&G - Gillete shaving creams, razors, after shaves
Godrej - Godrej shaving creams
Women Care
P&G - Whisper
J7J - Stayfree
Pharma
P&G - Vicks
RB - Moov, Dettol
J&J - Band-aid, Savlon
Garnier and Himalaya mostly have brands starting with company name
psychamours compilation on PG :
Okay, one interesting compilation from my side -
Popular ad campaigns in recent past !!
I have a feeling in my gut and a hope in my heart(!) that these will be asked in GA section.
--------------------------------------
Campaign - Creating Agency
1) Vodafone 'ZooZoo' : Ogilvy Mather.
2) Vodafone 'You & I' , the pug campaign : Ogilvy Mather
3) Airtel 'Har Friend Zaruri' : Taproot , Lyrics : Amitabh Bhattacharya , Music: Ram Sampath.
4) Airtel 'Jo tera hai wo mera hai' : Taproot.5) Idea 'Honey Bunny' : Lowe Lintas, Lyrics : Amitabh Bhattacharya , Music: Amit Trivedi
6) Cadbury Dairy Milk 'Kuch Meetha ho Jaye' : Ogilvy Mather
7) Cadbury 5 Star 'Suresh Ramesh' : Ogilvy Mather
8) Amul Print ad : Dacunha Communications
9) Coca Cola 'Sunshine Wali Aasha' :McCann, Lyrics : Prasoon Joshi, Music : Shantanu Moitra
-
7/21/2019 Taglines and Product details
3/8
10) Thums up 'Aaj Kuch Toofani..' : Leo Burnett
11) Flipkart : Happy Creative Services
12) Hero MotoCorp 'Hum Mein Hai Hero' : Law & Kenneth
13) Mahindra Auto 'Live young live free' : Interface Communications
dipz10s post on PG :
A Report on India's Ten Leading Ad Firms
1.Ogilvy & Matheris an international advertising, public relations and marketing agency established in
1948. This New-York based firm operates in 125 countries across the world, with its Indian operation
centreOgilvy Advertisingin Mumbai. Ogilvy & Mather is the creative team behind Indias most successful
and renowned brands such as Hutch (Vodafone), Cadbury, Asian Paints and Fevicol. The O&M network
offers services to countless Fortune Global 500 companies across the world. Ogilvy Advertising continues to
remain Indias number one advertising agency.
2.Popularly known as JWT, J Walter Thompson is headquartered in New York having offices in over 90
countries. It was set up in 1864 and even today, continues to create, innovate and define the world of
communication in India. JWT has many feathers in its cap including Nestle, Cadbury, Bayer, Ford, Nokia
and Unilever. Among its several accolades, JWT was recently proffered with the Grand Prix award at the
2008 Cannes Lions International Advertising Festival for the Lead India campaign.
3.Mumbai-based Mudra Communicationwas set up in 1980 with the aim of using the art of
communication to express ideas that shape its brands. The Mudra team focuses on its consumers and theirneeds and experiences. Its four agency networks ensure a customized and collaborative approach to create
a brand experience for its clients. Mudra Communication has promoted famous brands like Neutrogena,
HBO, Philips, Reliance NetConnect, Big Bazaar and Mary Kay in such a way that it creates a lasting
impression in the hearts of the its consumers.
4.FCB Ulka Advertising Ltd., since its inception in 1961, has continued to be among the top 5 advertising
agencies in India. This companys aim has always been to create advertising that is noticeable and that is
most relevant to the buyer, not the seller. Some of FCB Ulkas successful ads include Tata Indicom,
Whirlpool, Zee Cinema, Santoor, Sunfeast and Amul, among others. FCB Ulka is considered as a
turnaround specialist that indulges in more than just brand building.
5.Rediffusion DY & Ris a Mumbai-based advertising agency that was set up in 1973. It focuses primarily
on integrated PR services and media relations. This firm stands proud at number 5.
6.The tagline Thanda Matlab Coca Cola is the brainchild of one of Indias leading advertising
agenciesMcCann Erickson India Ltd.McCann Erickson was born out of a successful and profitable
merger in 1930, and its offices in Australia, Southeast Asia, Latin America, Europe and India speak volumes
about its advertising success till date. One of the many feathers in its cap is the famous brand line For
-
7/21/2019 Taglines and Product details
4/8
everything else, theres MasterCard.
7.RK Swamy BBDO Advertising Ltd.is one of Indias leading integrated communication services
providers, which is committed to developing marketing solutions for its clients. Its focusto offer intelligent,
cost -effective and creative solutionshas led it to achieve a remarkable double-digit growth in the past
recession-hit period. R K Swamy BBDO is a subsidiary of the R K Swamy Hansa Group, which boasts of
over 1000 employees and operations across India and the USA.
8.Grey Worldwide (I) Pvt. Ltd.is a Mumbai-based advertising agency specializing is providing effective
advertising and marketing solutions. With offices in Delhi, Kolkata, Bangalore and Ahmedabad, Grey
Worldwide India Pvt. Ltd. is part of the larger family called the Grey Global Group. Following are some of the
brands that feature on Grey Indias noteworthy list of clients: Hero Honda, Maruti Suzuki, Nestle, Indian Oil,
Ambuja Cement, UTV, P&G and Godrej.
9.The creative team of Leo Burnett India Pvt. Ltd. has, over the years, successfully offered consumers
with powerful brand experiences using ads like McDonalds, Heinz, Complan, Bajaj and HDFC, to name a
few. A regular award winner at the Cannes festival, Indias Leo Burnett has been proclaimed as one of the
most creative agencies of the country.
10.Since its inception in 1986, Contract Advertising India Ltd.has skillfully delivered successful results to
its high-profile clientele including Tata Indicom, Religare, Asian Paints, Dominos Pizza, SpiceJet,
Samonsite and American Tourister. Contract Advertising India Ltd. is known for its one-of-a-kind specialty
divisions that provide complete advertising solutions. These divisions include DesignSutra, iContract and
Core Consulting.
Madhusmitas post on PG :
Top 25 Marketers of India - ET
READS :
http://micafaqs.wordpress.com/
https://www.facebook.com/AdvertisingKaKamaal?ref=stream
http://www.afaqs.com/
http://www.medianama.com/
http://adsoftheworld.com/http://www.livemint.com/
http://www.idiomsite.com/
http://adage.com/
http://www.exchange4media.com/news/IndustryBriefing.aspx
http://adage.com/article/agency-news/advertising-campaigns-loved-2012/238923/
http://www.indianexpress.com/yearreview/best-ads.html
http://businesstoday.intoday.in/story/minds-behind-classic-advertising-campaigns/1/185624.html
http://www.google.com/url?q=http%3A%2F%2Fbusinesstoday.intoday.in%2Fstory%2Fminds-behind-classic-advertising-campaigns%2F1%2F185624.html&sa=D&sntz=1&usg=AFQjCNGCXn7bkioG0rHD39NCgz5v1Zga-Ahttp://www.google.com/url?q=http%3A%2F%2Fwww.indianexpress.com%2Fyearreview%2Fbest-ads.html&sa=D&sntz=1&usg=AFQjCNEIg8qLpABfLua-QnfX8TGmC_n7kghttp://www.google.com/url?q=http%3A%2F%2Fadage.com%2Farticle%2Fagency-news%2Fadvertising-campaigns-loved-2012%2F238923%2F&sa=D&sntz=1&usg=AFQjCNFHydx0SEwnkvVtQHmgKS1i1nJI0whttp://www.google.com/url?q=http%3A%2F%2Fwww.exchange4media.com%2Fnews%2FIndustryBriefing.aspx&sa=D&sntz=1&usg=AFQjCNHgESxuqep1jXdZNzyyFa6EC3oeNQhttp://www.google.com/url?q=http%3A%2F%2Fadage.com%2F&sa=D&sntz=1&usg=AFQjCNFHmPW0B9M6BSpChF55ROx8q6BYmAhttp://www.google.com/url?q=http%3A%2F%2Fwww.idiomsite.com%2F&sa=D&sntz=1&usg=AFQjCNGSNLMJzX_RseKUehe03Mc2XwyPOwhttp://www.google.com/url?q=http%3A%2F%2Fwww.livemint.com%2F&sa=D&sntz=1&usg=AFQjCNHlEMNrskJ2pqCi1w6ZI7GIjqMaaghttp://www.google.com/url?q=http%3A%2F%2Fadsoftheworld.com%2F&sa=D&sntz=1&usg=AFQjCNHyMC7JPYGOqWENDTCv8lo2KrJYqwhttp://www.google.com/url?q=http%3A%2F%2Fwww.medianama.com%2F&sa=D&sntz=1&usg=AFQjCNGdOpyHzKsn0TVmlSDdtRPVVtR7iQhttp://www.google.com/url?q=http%3A%2F%2Fwww.afaqs.com%2F&sa=D&sntz=1&usg=AFQjCNGEWqUfXLrOeTrwS9BUGNKaGMUF7Qhttp://www.google.com/url?q=https%3A%2F%2Fwww.facebook.com%2FAdvertisingKaKamaal%3Fref%3Dstream&sa=D&sntz=1&usg=AFQjCNFr1UPIt4wmmWcgmmtOQK-kf8_o9whttp://www.google.com/url?q=http%3A%2F%2Fmicafaqs.wordpress.com%2F&sa=D&sntz=1&usg=AFQjCNGMRZTqQO_8LG-F80o6h6ECjB78IQhttp://www.google.com/url?q=http%3A%2F%2Feconomictimes.indiatimes.com%2Ffeatures%2Fbrand-equity%2Findias-best-marketing-companies-list-of-top-25%2Farticleshow%2F13389450.cms&sa=D&sntz=1&usg=AFQjCNFVLZmp346Qz1ZilHjPwz1tkj6N2w -
7/21/2019 Taglines and Product details
5/8
http://www.idiomsite.com/
http://www.seventhsanctum.com/generate.php?Genname=writechallenge
http://currentaffairs-businessnews.com/category/merger-and-acquisition/
https://www.facebook.com/pages/Dobara-Mat-Poochna/388912681174223?ref=stream
Manis post on PG:
BRANDS AND TAGLINES
Puys found this info in an old thread hope its useful for u all,and if some tagline has been updated
or changed please correct it.
ABN AMRO Bank - Making More Possible
Accenture - High Performance. Delivered
Adobe - Simplicity at work. Better by adobe.
AIG or American International Group Insurance Company - We know Money
Air Canada - A breath of Fresh Air
Allianz Group - The Power on your side
AMAZON.COM - Earth's Biggest BookStore
ANDHRA BANK - "Much more to do, with YOU in focus."
Apple Macintosh - Think Different.
ARCELOR - Steel solutions for a better world
AT&T - The World's Networking Company
Bank of America - Higher Standards
Bank of Baroda - India's International Bank
BANK OF RAJASTHAN - Dare to Dream
Barclays - Fluent in Finance Its our business to know your business
Be Fearless. - SYMANTEC
BIG BAZAAR - Is se sasta aur Achcha kahee nahee milenga
BIOCON - The difference lies in our DNA
BLOGGER.COM - Push Button Publishing
BLOOMINGDALES - Like no other store in the world
BMW - The Ultimate Driving Machine
BOEING - Forever new Frontiers
Bombay Stock Exchange (BSE) - The Edge is Efficiency
BPCL - Pure for Sure
British airways - The Way to Fly.
British Petroleum - Beyond Petroleum
BUSINESS INDIA - The Magazine of the Corporate WorldBUSINESS TODAY - For Managing Tomorrow
BUSINESS WORLD - Play the Game
Caring for life - CIPLA
CAST AWAY - "At the edge of the world, his journey begins "
CEAT - Born Tough
CENTRAL - Shop. Eat. Celebrate
CHEVROLET AVEO - When Good is not good enough.
http://www.google.com/url?q=https%3A%2F%2Fwww.facebook.com%2Fpages%2FDobara-Mat-Poochna%2F388912681174223%3Fref%3Dstream&sa=D&sntz=1&usg=AFQjCNHfvippiB8qf6WtjRjrz6DxKgO5gwhttp://www.google.com/url?q=http%3A%2F%2Fcurrentaffairs-businessnews.com%2Fcategory%2Fmerger-and-acquisition%2F&sa=D&sntz=1&usg=AFQjCNFLM6kkAQy5EtaU3wJQVQcsrtbKeAhttp://www.google.com/url?q=http%3A%2F%2Fwww.seventhsanctum.com%2Fgenerate.php%3FGenname%3Dwritechallenge&sa=D&sntz=1&usg=AFQjCNHRvPlPIB_Fz3B2U92TKOdtT8bdughttp://www.google.com/url?q=http%3A%2F%2Fwww.idiomsite.com%2F&sa=D&sntz=1&usg=AFQjCNGSNLMJzX_RseKUehe03Mc2XwyPOw -
7/21/2019 Taglines and Product details
6/8
Chevron Corporation - Human Energy
CHIP - Intelligent Computing
Choose Freedom - TOSHIBA
CITIGROUP or CITIBANK - The Citi Never Sleeps
CNBC - Profit from it
COMPTRON and GREAVES - Everyday Solutions
Dell - Easy as DELL.
Deutsche Bank - A Passion to Perform
DIGIT - Your Technology Navigator
DR. REDDY'S LABORATORIES - Life. Research. Hope
DUPONT - The Miracles of Science
EBAY - The World's Online Market Place
EPSON - Exceed Your Vision
Ernst and Young - Quality in Everything we Do
Essar corp - A positive a++itude
Exxon Mobil - Taking on the World's Toughest Energy Challenges
FIAT - Driven by Passion. FIAT
FORD - Built for the Road Ahead
GAIL - Gas and Beyond
GM - Only GM.
HAIER - Inspired Living
HINDUSTAN TIMES - The Name India trusts for News
HOME DEPOT - You can do it. We can Help.
HONDA - The Power of Dreams
HP Invent - Everything is Possible
HSBC - The World's Local Bank
HYUNDAI - Drive Your Way
IBM - ON DEMAND
IBM - " I think, therefore IBM."IBP - Pure bhi. Poora bhi
Infosys - " Powered by Intellect, Driven by Values Improve your odds with Infosys Predictability"
Intel - Intel inside.
IOCL - Bringing Energy to Life
Jet Airways - The Joy of Flying
JVC - The Perfect Experience
Kingfisher Airlines - Fly the good times
KMART - The stuff of life.
Kotak - Think Investments. Think Kotak.
KROGER - Costs less to get more
LARSEN and TOUBRO - We make things which make India proud
LEE - The jeans that built America
Lehman Brothers - Where Vision Gets Built
LENOVO - We are building a new technology company.
Life's Good - LG
Lufthansa - There's no better to fly
Macromedia - What the web can be.
Malaysian Airlines - Going Beyond Expectations
Master card - There are some things money can't buy. For everything else there'sMASTERCARD.
-
7/21/2019 Taglines and Product details
7/8
Max NewYork Life Insurance - Your Partner for life
McDowells Signature - The New Sign of Success.
METRO - The spirit of Commerce
Metropolitan Life Insurance Company or Metlife. - Have You Met Life Today
Microsoft - Where Do You Want to Go Today Your Potential Our Passion
MITTAL STEEL - Shaping the future of steel
Monster.com- Never Settle
MRF - Tyres with Muscle
NASDAQ - Stock market for the digital world
NDTV Profit - News you can Use.
NYSE (New York Stock Exchange) - The world puts its stock in us
ONGC - Making Tomorrow Brighter
PHILLIPS - Sense and Simplicity
Prudential Insurance Company - Growing and Protecting your wealth
Reliance industries Limited - Growth is Life
Sahara - Emotionally yours.
SAMSUNG - Everyone's Invited or Its hard to Imagine
SANSUI - Born in Japan Entertaining The World
SBI DEBIT CARD - Welcome to a Cashless World.
Servo - 100 % Performance. Everytime.
Singapore Stock Exchange (SGX) - Tomorrow Market's Today.
SKODA - Obsessed with Quality since 1897.
SONY - Like. No. Other.
Speed - High Performance Petrol
Standard Chartered Bank - Your Right Partner
Standard Insurance Company Limited. - Positively Different.
Star Sports - We know your game
Sun Microsystems - The Network is the Computer
SUZLON ENERGY - Powering a Greener Tomorrow.TATA MOTORS - Even More Car per Car
TCS - Beyond the Obvious
TESCO - Every Little Helps
THE DAILY TELEGRAPH - Read a Bestseller everyday
THE DAY AFTER TOMORROW - Where will you be
THE ECONOMIC TIMES - The Power of Knowledge
The Indian EXPRESS - Journalism of Courage
TIMESJOBS.COM - " If you have a reason, we have the job "
TITANIC - Collide With Destiny.
TOYOTA - Touch The Perfection
Toyota Innova - All you Desire.
UBS - You and Us
Union Bank of India - Good People to Bank with
VIDEOCON - The Indian Multinational
VIZAG STEEL - Pride of Steel
VOLKSWAGEN - Drivers wanted
WALMART - Always low prices. Always.
Windows XP - Do More with Less
WIPRO - Applying Thought
http://www.google.com/url?q=http%3A%2F%2Fmonster.com%2F&sa=D&sntz=1&usg=AFQjCNHhsgj4MzwEpIOUhnpgkDP1d5PegQ -
7/21/2019 Taglines and Product details
8/8