Download - T H E U P S I D E D O W N T U R N
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Find Your focus
Accepting the challenge to be innovative and knock down invisible barriers to success.
Karen Peñaprofessionally speaking
INNOVATIVE SALES
ENGAGED MANAGEMENT
INNOVATIVE SALES
INNOVATIVE SALES
ENGAGED MANAGEMENT
INNOVATIVE SALES
ENGAGED MANAGEMENT
INNOVATIVE SALES INNOVATIVE SALES
INNOVATIVE SALES
ENGAGED MANAGEMENT
INNOVATIVE SALES
SUPERB CUSTOMER SERVICE
ENGAGED MANAGEMENT
INNOVATIVE SALES
Accepting the challenge to be innovative and knock down invisible barriers to success.
SUPERB CUSTOMER SERVICE
ENGAGED MANAGEMENT
INNOVATIVE SALES
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“THE UP-SIDE TO THE DOWN-TURN”
Excelling in Today’s Economy
Accepting the challenge to be innovative andknock down invisible barriers to success.
Karen Peñaprofessionally speaking
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Karen Peñaprofessionally speaking
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Karen Peñaprofessionally speaking
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Karen Peñaprofessionally speaking
WHAT IS HAPPENING?
1. There has been a BIG change in the World Economy
2. None of us are Immune
3. Changed us forever
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Hiring Freezes
Pay Freezes
Under-Staffed
Over-Tasked
Loss of Business
High Expectations
Karen Peñaprofessionally speaking
CHALLENGES IN A DOWN-TURN
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Confusion
Overload
Intimidation
Resentment
Alienation
Frustration
Anger
Fear
Karen Peñaprofessionally speaking
RESULTS OF ORGANIZATIONAL STRESS
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Karen Peñaprofessionally speaking
We Must Remain……
Engaged
Focused
Motivated
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Karen Peñaprofessionally speaking
“Good things come of all recessions, not the least that they initiate a cleansing process whereby only the seriously committee survive.
Crisis is also good because it separates the focused and seriously committed from the rest.
We must make sure that we are all among the well-prepared, the good, the serious and, therefore; the survivors.”
Daniel Tschudy Meetings Consultant
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Karen Peñaprofessionally speaking
Change Our Perception
Emotional Business
Uncertainty Opportunity
Fear Solutions
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Karen Peñaprofessionally speaking
Re-Direct / Re-Define / Re-Invent
Conquering Invisible Barriers
Innovative Alliances
Synergy = Energy
4 TOPICS
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Don’t Panic
Control Worry
Have Patience
Eyes Open
Karen Peñaprofessionally speaking
Don’t Be an Ostrich
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Karen Peñaprofessionally speaking
Re-Direct
Evaluate your Past
What was your life like before Sept 2009? What was your focus?
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Karen Peñaprofessionally speaking
Re-Direct
What was your relationship with your family and friends?
Evaluate your Past
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Karen Peñaprofessionally speaking
Re-Direct
How did you feel about your job / your responsibilities?
Evaluate your Past
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Karen Peñaprofessionally speaking
Re-Direct
Who were your alliances?
Evaluate your Past
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Karen Peñaprofessionally speaking
Re-Direct
What were your personal and professional goals?
Evaluate your Past
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Karen Peñaprofessionally speaking
Re-Direct
What made you un-happy?
Evaluate your Past
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Karen Peñaprofessionally speaking
Re-Direct
What made you happy?
Evaluate your Past
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Karen Peñaprofessionally speaking
Re-Direct
What is your life like now? What is your focus?
Evaluate your Past
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Karen Peñaprofessionally speaking
Re-Direct
Evaluate your “Status Quo”
How do you view yourself in light of the new situation?
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Karen Peñaprofessionally speaking
Re-Direct
Evaluate your “Status Quo”
How has your home life changed?
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Karen Peñaprofessionally speaking
Re-Direct
Evaluate your “Status Quo”
How has your job changed?
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Karen Peñaprofessionally speaking
Re-Direct
Evaluate your “Status Quo”
How have your alliances changed?
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Karen Peñaprofessionally speaking
Re-Direct
Evaluate your “Status Quo”
What changes have you made to your personal and professional goals?
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Karen Peñaprofessionally speaking
Re-Direct
Evaluate your “Status Quo”
What makes you un-happy?
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Karen Peñaprofessionally speaking
Re-Direct
Evaluate your “Status Quo”
What makes you happy?
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Karen Peñaprofessionally speaking
Re-Direct
Future Focus
How should your focus change?
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Karen Peñaprofessionally speaking
Re-Direct
How do you want to be seen by your family / friends / co-workers in light of this situation?
Future Focus
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Karen Peñaprofessionally speaking
Re-Direct
What changes do you feel you need to make at home?
Future Focus
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Karen Peñaprofessionally speaking
Re-Direct
What changes do you feel you need to make at work?
Future Focus
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Karen Peñaprofessionally speaking
Re-Direct
What adjustments should you make to your alliances?
Future Focus
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Karen Peñaprofessionally speaking
Re-Direct
What will make you happy in the future?
Future Focus
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Karen Peñaprofessionally speaking
RE-DEFINE……..
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STRENGTHS
What do we do exceptionally well?
What advantages do we have?
What valuable assessts and resources do we have?
Re-Define
Personal S.W.O.T.
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WEAKNESSES
What could we do better?
What are we criticised for or receive complaints about?
Where are we vulnerable?
Re-Define
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OPPORTUNITIES
What opportunities do we know about but have not addressed?
Are there emerging trends on which we can capitalize?
Re-Define
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THREATS
What weaknesses make us critically vunerable?
What external roadblocks can inhibit our progress?
What are the siginificant changes in our community / workplace are challenging us?
Are economic conditions affecting our financial viability?
Re-Define
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Karen Peñaprofessionally speaking
Re-Define
Your Goals
1. What is MOST important to you?
2. What is MOST obtainable?
3. What give you the MOST ROI?
4. Don’t forget to make them SMART!
5. Develop an ACTION plan.
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Karen Peñaprofessionally speaking
Author Charles Allen
“When you decide clearly and definitely what you want, no sacrifice is too great as you put all of your powers into outstanding results.”
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Karen Peñaprofessionally speaking
Re- Invent
Yourself
Developing your BRAND
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Karen Peñaprofessionally speaking
Defining Branding
If you want to do business with the American Cancer Society you had better not ____________ smoke
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Karen Peñaprofessionally speaking
If you hang with Paris Hilton you probably…..
Have too much money
Don’t have any real BFFs
Never take the trash out
All of the above
Defining Branding
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Karen Peñaprofessionally speaking
If you post Bivas and Butthead on your MySpace you will probably be invited to join……
Drug, Chemical & Associated Technologies Association
The Institute of Makers of Explosives
The Coin Laundry Association
All of the above
Defining Branding
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Exercise
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Karen Peñaprofessionally speaking
Re- Invent
Keys to Developing an Effective Brand
Perception is Reality
Manage it
Incorporate External Drivers
Know your Audience
Consistent and Persistent
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Karen Peñaprofessionally speaking
Re- Invent
What Influenced Your Brand?
Attitude
Attire
Automobile
Associations
Associates
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Karen Peñaprofessionally speaking
Re- Invent
Promoting your Brand
Resume
Portfolio
Business Cards
Electronic Signature
Speaking
Social Networking
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Karen Peñaprofessionally speaking
Cut the Clutter
Stick to the Plan
Techno Rules
Kill the Albatrosses
Positive Alliances
Intestinal Fortitude
Conquering Invisible Barriers
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GUTS!!!
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55
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56
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Karen Peñaprofessionally speaking
Industry Associations
Industry Experts
Mentors / Mentoring
Stakeholders
Innovative Alliances
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Karen Peñaprofessionally speaking
Strategic Meeting Management
Meeting Design
Meeting Architecture
Meeting Strategies
Meeting Professional Procurement
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Karen Peñaprofessionally speaking
Providing Value to the Attendee
Providing ROI to the Organization
Bottom Line
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Karen Peñaprofessionally speaking
Synergy = Energy
Synergy (Wikipedia)
The whole is greater than the sum of the individual parts.
Synergy (Karen)
Harmonizing all internal and external relationships to capture every opportunity for achievement.
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Karen Peñaprofessionally speaking
according to the American Hotel & Lodging Association (AH&LA), provides more than 7.5 million travel and tourism jobs and pays $178 billion in travel-related wages and salaries. Hotels alone have a workforce of 1.4 million people.
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Karen Peñaprofessionally speaking
American Hotel and Lodging Association
Destination Marketing Association International
International Association of Exhibitions and Events
Meeting Professionals International
National Business Travel Association
Professional Convention Management Association
Site (Society of Incentive & Travel Executives)
www.ustravel.org/
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Karen Peñaprofessionally speaking
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Karen Peñaprofessionally speaking
Synergy = Energy
The C-Suite
The End User
Other Stakeholders
Community
Home
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Karen Peñaprofessionally speaking
Meetings in Crisis Website:
Business travel creates 2.4 million jobs. Meetings and events are directly responsible for 1 million American jobs.
Business travel accounts for $240 billion in spending and $39 billion in tax revenue at the federal, state, and local levels.
The Dept. of Labor reported that nearly 200,000 travel-related jobs were lost in 2008 and expects another 247,000 to be lost in 2009.
Each meeting and event traveler spends an average of $1,000 per trip.
A new study shows that 87% of Americans who have attended an out-of-town meeting or convention for work say it is important to running a strong business.
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Karen Peñaprofessionally speaking
There is NO substitute for Face-to-Face
Meetings Mean BUSINESS!
WE Mean BUSINESS!
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THANK YOU!
Accepting the challenge to be innovative andknock down invisible barriers to success.
Karen Peñaprofessionally speaking
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Find Your focus
Accepting the challenge to be innovative and knock down invisible barriers to success.
Karen Peñaprofessionally speaking
INNOVATIVE SALES
ENGAGED MANAGEMENT
INNOVATIVE SALES
INNOVATIVE SALES
ENGAGED MANAGEMENT
INNOVATIVE SALES
ENGAGED MANAGEMENT
INNOVATIVE SALES INNOVATIVE SALES
INNOVATIVE SALES
ENGAGED MANAGEMENT
INNOVATIVE SALES
SUPERB CUSTOMER SERVICE
ENGAGED MANAGEMENT
INNOVATIVE SALES
Accepting the challenge to be innovative and knock down invisible barriers to success.
SUPERB CUSTOMER SERVICE
ENGAGED MANAGEMENT
INNOVATIVE SALES