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How to Write Emails People
Want to Respond to. SALES TEMPLATE
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1 Prep Your Email
2 Subject Lines
3 Opening Line
4 Body Copy
5 Signature
Want people to respond to your email? Here’s our 5-part formula:
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Prep Your Email. 1
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Before you start writing, take 5 – 10 minutes to prepare with relevant information.
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Try a simple Google search.
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See if they blog – If so, what do they care enough
about to write about it?
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Find their social presence – Do they have an interesting new post? Have any recent
updates?
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Check company website – Review the about us page or
management page.
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But don’t let your newly acquired bank of information
end your prep.
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We actually need a reason to reach out to someone.
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Think: How are you connected?
Do you have mutual connections? Use them in your introduction to establish credibility.
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Research: Use a trigger event.
Did an internal or
external event happen that influences your email introduction?
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Personalize: Leverage lead intelligence.
What pages did they
most recently view on your site? Which search
terms drove them to your business?
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Once we establish context, we can leverage that information to start a pe"onalized email conversation.
Context
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Subject Lines. 2
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First set a goal – that’s not closing the deal.
Instead, focus on getting a response.
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Now, let’s use that context to write our emails. Let’s start with subject lines.
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Mike, quick question for you.
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[Mutual connection] recommended I get in touch.
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Ideas for [thing that’s important to them].
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Question about [recent trigger event].
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Question about [a goal they have].
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Thoughts about [title of their blog post].
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Have you considered [thought / recommendation]?
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Meanwhile, avoid this words in your subject lines. x Final x Reminder x Sale x Tempting x Specials
x Complimentary x Help x Donation x Don’t x Exciting
x Unique x Discount x Solution x Partner x State of the Art
Credit: Jill Konrath
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Opening Line. 3
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Now, let’s begin writing the content inside your email.
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How many emails do you reply to that begin with, “My name is ...”
NAME
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Start off by saying something about
them, not you.
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Mike, I noticed you ...
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Mike, [Mutual connection] mentioned ...
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Mike, Saw that we both ...
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Mike, I loved your post on ...
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Mike, Congratulations on ...
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Want to know if your email was even opened? Track it with Signals, a free tool that alerts you when an email has been opened or clicked. Click here to try it.
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Body Copy. 4
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Your body copy should relay your value by co!ecting you to your prospect.
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Avoid generic value propositions like:
“We help web marketing firms increase their lead generation by 400% and effortlessly prove ROI to their clients.”
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Instead, try asking a great question that aligns your research
with your prospect’s goals.
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How, if at all, would you like to improve your strategy?
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Is [bene"t to them] a priority for you right now?
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Do you have any unanswered questions about [topic of learning]?
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Are you after a lifestyle business, or world domination?
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Are you alone on this?
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Has it always been this way?
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Would it be nice, or does it have to happen?
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What would you do if you were me?
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Was this all your idea?
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Was this all your idea?
For more questions, check out Rich Roberge’s full list: http://rickroberge.com/questions/
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Signature. 5
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Your email signature shouldn’t be a distraction.
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Instead, they should:
ü Keep it short – aka no need to scroll up, down, left, or right.
ü Use plain, black and white text.
ü Leave contact information and a link to view your online profile of choice.
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Put that all together, and you have the sales email template that crushes it for us.
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Personalized subject line.
First name,
Opening line about the prospect ... Question that aligns with the prospect’s goals. Simple signature,
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Now, start getting real insights into how this template works
for you.
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Signals is a free tool that shows who has opened and clicked your emails. These notifications can be received instantly on desktop or mobile – so you know which emails are performing best wherever
you are.
Click to try Signals today.
And use Signals to do it for free.
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Michael Pici PRODUCT SPECIALIST
MANAGER, INBOUND SALES @MichaelPici
Anum Hussain GROWTH MARKETER,
INBOUND SALES @anum
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For more sales techniques, check out Jeff Hoffman’s workshops and trainings:
Corporate Sales Training
Public Workshop Workshop Fact Sheet