Download - System 2 monbiiiii google 0303
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Rocking the VoteUsing Electronic Media
Jennifer WaggonerPresident, League of Women Voters of California
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GoalAudience
ActionTHEN consider
formatBuild relationships
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Goal
• Active, informed participation in democracy
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CA SOS Registration Report
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Who does not vote?30% are habitual voters
35% are periodic voters – register but don’t always vote
35% are not registered – mostly 18-30 year olds
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Goal & Audience
Increase participation of non-voters:•Registration
•Turnout
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Goal & Audience
Increase participation of non-voters:•Registration
•Turnout
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Why don’t people vote?
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Stimulating Political Environment
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Stimulation Online
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Stimulation Online - CA
• Internet use widespread• Demographic differences are striking• Differences between Latino subgroups• Younger, more educated, and more affluent
adults are more likely to access the Internet with a cell phone
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Will you?
What will get them to vote?
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More information?
“What information consumes is rather obvious: it consumes the
attention of its recipients. Hence a wealth of information creates a
poverty of attention.”
Herbert Simon, the late Nobel laureate economist
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Audience Trends
ImmediacyWant info now
InteractivityExpect to be included
Attention Span Overwhelmed. Responding by moving quickly between topics and sources
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Audience Trends
Easy to skim
Obvious purpose or goal
Speaks to them (they are clearly the intended audience) and has meaning for their life
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Influential Ask?
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Influential Electronic Ask?
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Influential Electronic Ask?
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Using Data
•Where is the audience you care about online?•Who are they?•What are they interested in?•Who influences them?
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The Medium
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Using DataFacebook Example
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Using DataFacebook Example
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Join the League!