Download - Synergy Energy Social Media Course
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 1/43
to
Social MediaStrategies
Position Yourselfas an Expert
Encouragement Speaker Derrick HayesDelivered via Synergy Energy show with Pam Perry (www.pamperrypr.com) 11/24/2010
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 2/43
After presenting "Social Media Strategies toPosition Yourself as an Expert" at the C-E-O
National Conference in Chicago, IL on October24th, 2009 this is what attendees had to say
http://www.youtube.com/watch?v=houZgdlJBzE
“A brilliant man and helped out a lot to the questions
I had in PR and marketing”
Joel Hinojosa –Reeding High School
“Derrick’s presentation was an absolute inspiration
or my life and my business”
Sean Royer – UW-Eau Claire
“Thank you for your beautiful words of
encouragement”
Amy Pschierer – Genesee Community College
http://www.pschierergraphics.com
“Derrick Hayes has really inspired a young
entrepreneur like myself to to really connect with
everyone”
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 3/43
Orlando Tate, Jr. – Ball State University
“Derrick’s enthusiasm for life is contagious. Hesincerely cares about the people around him. Derrick
is a great example of someone who finds joy in seeing
others succeed”
Bryan C. Bennett – Brigham Young University
“Thank you for sharing PR leads that were great”
Joyce McCauley – Saint Louis University
“Derrick Delivers”
Dr. Jerome A. Kat – Saint Louis University Professor
of Entrepreneurship
“Social Media Strategies to Position yourself as an
Expert is a bright, motivational program that can
inspire any young entrepreneur to explore the endless
opportunities to promote their business”
Nora Kipp – Genesee Community College
“Very inspirational and informative”
Abbey Brau - College of St. Benedict
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 4/43
“Derrick Hayes gave us an encouraging word that if
you can’t do big things, do small things in a big way”
Pastor Timothy Beard – Danville Community
College VA
“You’re awesome, thanks for teaching us about
networking and being service minded”
Hong Zoo Lu – St. john’s University
“Informational and Inspirational”
Sarah Harbottle – The College of Wooster
“Derrick’s presentation changed the way I think
about social media and ways to market my business”
John Breitbart – Miami University of Ohio
“Thanks for providing creative advice on how to
brand yourself”
Marc Capistrant – Radford University
“Thank you for opening up the world of PR. I now
have many valuable strategies to market myself in
business”
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 5/43
Emily Reznecheck – College of St. Benedict & St.
John’s University
“Derrick Hayes opens our eyes to opportunities and
how to see if they are for you or for someone else in
your network”
Olga Rozmuszcs - College of St. Benedict & St.
John’s University
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 6/43
Social Media Strategies to PositionYourself as an Expert
W.O.E. EnterprisesP.O. Box 8702
Columbus, GA 31908
(706) 615-1662
Copyright © 2010 By Encouragement Speaker
Derrick Hayes
All rights reserves. No part of this book may be
reproduced or transmitted in any form by means,electronic or mechanical including photocopying
or recording or by any information storage orretrieval system, without permission in writing
from the publisher or author.
Copyright 2010 By Derrick HayesAll Rights reserved.
Printed in the United States of America
DISCLAIMER: Social Media Strategies to PositionYourself as an Expert is not intended to be a
substitute for therapy or professional advice.
Neither the author nor the publisher assumes any
responsibility for errors, omissions or contrary
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 7/43
There
Social Media Strategies to Position Yourself as anExpert is solely the opinion of the author and
should not be considered as a form of therapy,
advice, direction and/or diagnosis or treatment of any kind: medical, spiritual, mental or other.
If expert advice or counseling is needed, services
of a competent professional should be sought.
The author and the Publisher assume noresponsibility or liability and specifically disclaimany warranty, express or implied for any products
or services mentioned, or any techniques orpractices described.
The purchaser or reader of this self helppublication / assumes responsibility for the use of
these materials and information.
Neither the author nor the Publisher assumes anyresponsibility or liability whatsoever on the behalf
of any purchaser or reader of these self helpmaterials.
interpretation of the subject matter herein.is no guarantee of validity of accuracy.
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 8/43
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 9/43
Table Of Contents
In Social Media Strategies to Position Yoursel as an Expert you will learn:
Section 1. How To Find Media Leads
-Resources to get Leads-Types of Leads
-Free vs Fee-Google Alerts
Section 2. How To Qualify Media Leads
-Is it for you?-Someone else?
Section 3. How To Manage Media Leads
-Put leads you qualify for in order1. By importance or2. By Due date-Set up daily reminder-Eliminate leads
Section 4. How to
-Read in full
Send Out Media Leads
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 10/43
-Spell check-Check for Subject area
-Research Leads-Email Signature
Section 5. How To Follow Up On Media Leads
-Be Patient-Say thank you
-Give something back
Section 6. How To Promote Media Leads
-Promote it in your social networks, newsletter-Start a press page-Start a group (Facebook)-Ask others to promote it-Builds relationship with the source you werelisted in
7. How To Create Media Leads For Others
-Develop a contest opportunity-Establish a community Blog
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 11/43
Section 1. How To Find Media Leads
-Resources to get Leads
I wrote this guide not for you to just read what todo but to encourage you to take action. Thewebsites below have newsletters and blogs thatyou can sign up for that will bring mediaopportunities to your doorstep. The first step is
to sign up.
Pitch Rate http://bit.ly/pamperrypitchrateHelp A Reporter Outhttp://www.HelpAReporterOut.comReporter Connectionhttp://bit.ly/pamperryconnectBlogger Link Up http://www.BloggerLinkUp.comReporters Sourcehttp://www.ReportersSource.comRadio Guest Listhttp://www.RadioGuestList.comPublicity Houndshttp://www.PublicityHounds.comBlack Gives Back
http://www.BlackGivesBack.comSpeaker Net News http://www.speakernetnews.com/
Pam Perry Online PR
www.pamperryonlinepr.com
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 12/43
Book Market http://www.bookmarket.com/
Author Marketing Expert
http://www.amarketingexpert.com/ Pitch Engine http://www.PitchEngine.com
My Expert Solution
http://www.myexpertsolution.com
-Types of Leads
Radio:
Radio is a great opportunity to give back toothers while offering your knowledge andexpertise. Here are links to interviews that I havedone so you can get a feel for how to make ithappen on your own. You can get radiointerviews through these resources and also bywriting a press release and emailing it out toradio stations.
http://dinoherbert.podOmatic.com/entry/2009-04-
13T12_16_54-07_00
http://www.blogtalkradio.com/ministrymarketingsolutions
http://www.blogtalkradio.com/SaiBrowne/2008/09/2
3/Life-Remixed-Radio
http://www.blogtalkradio.com/NewYorkPraise/2008/
09/22/Encouragment-Speaker-Derrick-Hayes-joins-
us-on-NYCGospelcom
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 13/43
https://www.myexpertsolution.com/radioshows/ mbw/2009/331275/
http://tobtr.com/s/747972
http://jimbouchard.podcastpeople.com/posts/35445
Books:
Authors are always looking to team up withothers to make their publication the best that itcan be. I have had the pleasure of contributingto a few books including one that made theAmazon best sellers list.
This is a great way to collaborate and partner upwith writers that can take you to another level.
Contributing Author in:
- Rainbows and Butterflies: Stories of
Special People and Special Education.- The Power Of Persistence, an Amazon Self Help
bestseller
- Can Hip Hop Be Holy?- The Bra Book
- Momma Sayings and Life Reflections
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 14/43
Blogs:
There are bloggers that are always looking forstories to tell and sources to interview. One blogI came across while doing my research was TheToilet Paper Entrepreneur. In 2009 alone Icontributed to the TPE Blog over 40 times.
You can sign up to be a blog contributor like me.
http://www.toiletpaperentrepreneur.com/tpe-me-sq/blogtip-signup.html
Here are a few of the TPE blogs that I was included
in.
http://www.toiletpaperentrepreneur.com/blog/58-
ways-to-boost-morale
http://www.toiletpaperentrepreneur.com/blog/toil
et-paper-entrepreneurs-and-their-businesses
http://www.toiletpaperentrepreneur.com/blog/whe
re-to-learn-entrepreneurship-online
http://www.toiletpaperentrepreneur.com/blog/how-to-keep-clients-coming-back-for-more
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 15/43
http://www.toiletpaperentrepreneur.com/blog/ma
rketing-tips-for-entrepreneurs
http://www.toiletpaperentrepreneur.com/blog/the-
worst-business-advice-for-entrepreneurs
http://www.toiletpaperentrepreneur.com/blog/ho
w-to-brainstorm-business-ideas
Gift Bag Requests:
Gift Bag Marketing:
Hayes
Copyright © 2010 by Derrick
Back in September 2008 I was looking for a way to
cost effectively market my business. I was on Twitter
one day and my prayer was answered. I don't even
remember what I was searching for when I signed up
for (HARO) Help A Reporter Out to receive Gift Bag
Requests. I have had tremendous success in a short
amount of time. I have been able to market my
business at over 50 events through gift bags.
I knew I had a gift to turn names into positivemessages. I call these Derricknyms. For example
D.E.R.R.I.C.K. means Develop Everyday Receiving
Resources to Inspire Community Kids.
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 16/43
The HARO community shared with me a positive
vehicle to reach others by giving back throughevents. Derricknyms have been featured in gift bags
in the United States, Canada, Sweden and the United
Kingdom.
I live by the principle that I have to give in order to
receive. I came up with the idea to give a Free
Derricknym to anyone that emailed me their name. Ideveloped a card and flyer so that I had more than
one way to present the idea to meeting planners. I
learned through the process that some wanted a
coupon insert and others loved a card with the offer.
After I developed my free offer I started to contact
event planners via email. The response to what I was
offering was phenomenal. Even the ones that said no
gave me valuable feedback.
Here are 4 steps you can take to put yourself in
position to market your products and services ingift bags.
1. The first thing you should do is to sign up at
http://www.helpareporter.com. Once you sign up youhave to verify your account by email. When you click
the link your account will be activated. On the page
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 17/43
you will see a link to update your account. On the
update page you will scroll down and check the box
that says Gift Bag. After this you will officiallyreceive the Gift Bag Requests up to twice a week
with at least 20 opportunities to market your business
or organization in Gift Bags.
2. Think about what you can offer to others. Turn
your expertise into a free consultation. If you give an
hour or day of your time it will help others want to dobusiness with you in the future.
3. Develop these ideas into a flyer or card that can be
emailed or mailed to event planners. The flyer I
develop and still use is done in Word. The way I
turned my flyer into a card is by sending it to the
printer and having it printed on card stock and cut
into postcard sizes.
4. Contact only the event planners that are looking
for items that you have or could offer. Before you
send anything in you can always ask questions to
make sure you are on the same page with the
organizer.
I have truly benefited from marketing in gift bags.
These opportunities have provided me networking
opportunities, spin off business, letters of
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 18/43
recommendations, and tax contribution letters that I
can report for tax deductions.
I never started this journey to receive, only to give.
This article inspired the ebook that you canorder entitled Put It In The Bag: Guide forEntrepreneurs to Market In Gift Bags atmeetings, conferences, and events FOR FREE
all over the world. In Put It In The bag you alsoget links to over 70 companies that have usedmy ideas in their Gift Bags and a contact so youcan get your products and services tocelebrities.
Free vs Fee:
If you are new to business look to findeconomical ways to get the job done. I had tolearn the hard way in how to find opportunities.You can learn on your own or you can paysomeone else to do it. It is as simple as that.There are free services like the ones Imentioned above and there are fee services that
send you opportunities. If you have the money inthe budget you can also try this service outhttp://www.prleads.com.
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 19/43
Google Alerts:
http://www.google.com/alerts?hl=en
Google Alerts provides you with an opportunityto sign up with a word or phrase and it will alertyou by email every time someone blogs about it.This is a great way to learn about differentaspects of your industry and be provided with
opportunities right at your doorstep.
Section 2. How To Qualify Media Leads
-Is it for you?
Once you sign up for these newsletters andopportunities the leads will come. When theleads come you need to know whatopportunities you qualify for. Read the list ofleads and copy and paste the leads that youqualify for in a word document. My file is entitledDUE NOW so that I make a conscience effort toget these opportunities out everyday. Make a listof keywords that can you can pay close attention
to. Each newsletter will have a table of contentthat you can also scan to find immediate queriesyou may qualify for.
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 20/43
-Can someone else use the lead?
The leads that are left over can either be deletedor given to someone else. You can build anetwork of people that depend on you to findthem opportunities. Make a list of people thatare in your network and beside their name puttheir industry along with products and servicesthey provide.
This is a prosperity magnet. When you give toothers they will go out of their way to find youopportunities. Helping others is a great way tokeep your name in their mind when there is aneed for what you do.
Section 3. How To Manage Media Leads
Once you start your file in word you have tomanage them in order to get the most out ofthese opportunities. Submitting to the media is anumbers game. You can play the numbers byquality or by quantity. If you don’t have a systemin place it will be harder for you to succeed in
getting placed in interviews.
By importance:
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 21/43
A great thing to do if you are seeking to get theleads out that you feel you are most qualified for
is to put these leads at the top of your DUENOW file.
By Due date and time:
Each media request will let you know the dateand time of the deadline. I list my leads in this
order by date and time and this system helps meget more leads out each day.
Daily reminder:
I write myself a note everyday to check my DUENOW file to see if there are any leads that needto go out.
Eliminate leads:
It is alright if you miss a deadline. Don’t rush andsend reporters information that will not make youlook like you’re qualified. Opportunities will keepcoming. Even if the opportunity is on your list
and you realize that it is now not a good fit let itgo.
Section 4. How To Send Out Media Leads
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 22/43
Before responding to any queries by reporters
please read them carefully. This is the mostimportant step in getting your name in the news.
What to write:
Read and write down exactly what they arelooking for with no more or no less. The first
step in getting eliminated is when you don’tfollow directions.
Look for what goes in the subject header. This isa critical tool that reporters use to eliminatethose that don’t read and follow directions.
Please spell check your work before sending itout. If your email does not have this servicecopy it into word and copy it back into youremail.
Research the lead if you can by doing search sothat you can give a better answer and make itseem like you put in the effort
Before you send your lead in make sure youhave an email signature. In it you can ask
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 23/43
questions and sale products and serviceswithout saying a word.
Here is my signature:
Encouragement Speaker Derrick Hayes
"Give Someone a WOE, a Word of
Encouragement"Go to http://www.DerrickHayes.com and-Sign Up for
Updates-Order E Books-Order Personalized Derricknyms-Book a Speaker-
Hire a [email protected](706) 615-1662 Please watch myDEMO (Derrick’s Encouraging
Message to Others)http://www.youtube.com/watch?v=i6NTc0rwuA4
Or Here is another one:
Pam Perry, Chief Visionaryand author of "Synergy Energy""Synergy Energy""Synergy Energy""Synergy Energy"
www.MinistryMarketingSolutions.com Get free Mp3 "What Every Author Should Know"
www.facebook.com/pamperryfanpage www.twitter.com/pamperry http://www.youtube.com/pamperry1
My blog at www.ministrymarketingsolutionsblog.com www.BrandYOURBestLife.com
Section 5. How To Follow Up On Media
Leads
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 24/43
When you send in a lead the follow up may takea while to get a response. The nature is for you
to want to know the status right away but youhave to be patient. I have seen it take days,weeks or months before a reporter respondswith a yes or no.
In the initial media request the reporter will say ifyou can follow up with them or not. It is
important to follow their requests as thisopportunity can lead to others and it also canend right here.
When you get a response from a reporter it iscritical to carefully read what they say. Aresponse can be that they like what you saidand they will use the information that you sent inas it is.
Another response can be that they like what youhave to say but need you to answer a few morequestions.
The third response is the one we never like to
hear or read and that is where they have chosento go in another direction with a different source.
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 25/43
When you get a response whether it is yes or nothere two great things you can do right away.
1. Say thank you to the reporter for contactingyou. Remember they don’t have to contact youand you always don’t get a response.
2. Give something back to the reporter as athank you gift. Do you have a special report,
ebook or gift that you can attach to your replyemail? If not develop one. It can be as easy as aTop 10 list. This report can even be sold as yourfirst product.
The reporter will be surprised that you went theextra mile by giving something extra in return.This action can make the difference in you beingchosen this time or next time. Reporters work ondifferent stories during the year and are alwayslooking for sources to complete interviews.
Give them a reason to keep you on their mind.
I give Derricknyms as a gift to reporters. A
personalized Derricknym has a value of $14.97.For more information about Derricknyms pleasego to http://derrickhayes.com/derricknyms/ .
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 26/43
Section 6. How To Promote Media Leads
When you are chosen as a source to beinterviewed, or quoted for a book it is time tostart marketing yourself as an expert. Keep trackof every accomplishment even if it is small.Every website or blog that you are mentioned inwill have an archive with a link to the actual
article.
I was interviewed by artist Elaine Clayton andshe did an inspiring painting story about me.http://www.illuminara.com/?p=660
Here is a link of where I was interviewed byMSNBC.http://www.msnbc.msn.com/id/33421800/ns/health-sexual_health/
Tamar Burris interviewed me and turned it into astory so great that I use it as my intro.http://derrickhayes.com/about-derrick/
Other unique ways in which you can get theword out is to start a newsletter. Here is a link tomy weekly newsletter call The WORDhttp://derrickhayes.com/the-word/
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 27/43
Start developing a press page. The press page
will list all of your accomplishments in orderor insections. For example in a Book section you willlist all of the books you have written or were acontributing author in. Type your Press Page asa file in word and have it on stand by as a toolthat you can use to let others know who you are.
Here is a link to my online Press Page.http://derrickhayes.com/media-center/
Start networking in social media and let othersknow about your accomplishments. Even askyour members to get the word out for you. Youcan network with me on Twitter athttp://www.twitter.com/encouragement4uand on Facebook athttp://www.facebook.com/derrickhayes.com. Ihave started a WOE (Word Of Encouragement)Group that you can join http://bit.ly/aVe8XZ.Each day in The WOE Group I send eachmember a DAILY Derrick to empower them.http://derrickhayes.com/daily-derrick/ .
When you get the word out it helps you build apositive relationship with the source that youwere included in.
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 28/43
Section 7. How To Create Leads For Others
If you live life and become successful withouthelping anyone else it is not a crime. I justbelieve that you can help others make the leapof faith to the top like you did.
As you travel find ways to be successful andkeep reaching back to teach others how you did
it.
You can go from struggling to become an expertto establish a source that helps others becomeexperts.
One unique way I’m helping others get the wordout is through a quarterly essay contest. Thinkabout what kind of contest or opportunity youcan you provide that will put others in position tohave their name called.
Every three months I will post a question andexperts like you from around the world willanswer in 50 words or less. The first Essay
Contest question was “How Do I StayEncouraged?” Here is the Essay Contest linkhttp://derrickhayes.com/essay-contest/
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 29/43
Now there is no excuse for you not to bepromoting your business or organization at least
once a quarter and it’s free.
A great way to birth leads for leaders is to builda community blog. If you build a nest eagles willfly to you. I set up a system where people cometo my page and post their answers. Each week Iprovide a question and experts like you respond
with expert strategies. The first question in theblog is what obstacles have you faced and howdid you overcome it? It received a greatresponse from decision makers around theworld. Here is the link to a weekly promotionalopportunity that you can take advantage ofhttp://derrickhayes.com/blog-1/
Building relationships is a give and receiveprocess. I have learned that when you give firstand develop leads and opportunities for othersthey will want to go out of their way to help yousucceed.
I want you to test these strategies and use the
ones that work best for you. There is somethingin here that can help bring out the greatness inyou.
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 30/43
Take Action: 21 Day Challenge
Pull out a calendar from today’s date and seewhat day it will be in 21 days.
Over the next 21 Days I want you to take actionin simple steps. Don’t get frustrated if your nameis not called right away. Business is a numbersgame and the more you apply and try the lessyou will be denied. Someone has to say yes.
Week 1
1. Sign up for as many newsletters as you canand use the tips that I mentioned.
Week 2
2. Start sending out leads if you have notalready
Week 3
3. Keep sending out leads and start buildingyour press page or press release. These simplesteps can take you from nowhere to being anexpert everywhere.
Within 21 days you will start to see results if youput these opportunities in action. You actuallycan’t lose if you follow directions on my blog and
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 31/43
make a weekly post. Once you make a postyou can actually start saying that you are a
weekly contributor to the Derrick HayesBlog.
http://derrickhayes.com/blog-1/.
For more ideas, followwww.facebook.com/synergyenergyshow
www.pamperrypr.com
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 32/43
About the Author
When it comes to teaching othersresponsibility and life skills, Derrick Hayeshas proven he's one of the top speakerswho can deliver.
From, his college days at Tennessee State
University where he started his business
as a freshman with three packs of hotdogs. Selling them to hungry students,
Hot Dog Heaven was founded. Paying hisway through college with Hot Dogs gave
Derrick the inspiration he needed to beginteaching other people how to run abusiness.
Derricks upbeat, educational and inspiringprograms are geared to show people howthey can use their given talents to starttheir own business, overcome thechallenges that they will face along theway and to take advantage of
opportunities that come their way.
From the Nashville Urban League to theU.S. Department of Commerce, Derrick is
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 33/43
bringing new perspectives and ideas onhow to succeed in America no matter what
your economic background is. His mostsought after program, The Power of Positive Thinking , helps people change
the way they think so that they will see
that it's not what happens to you, it's howyou react to what happens to you.
Derrick is called on to deliver workshopsand keynotes at meetings, rallies,conferences, conventions, collegeassembly programs, summer camps andhigh school assemblies.
Some of his clients include: U.S.Department of Commerce, TennesseeState University, Nashville Public Schools,Alabama Department of Corrections,
Mississippi State 4-H Club, Brown SandersCollege, Bauder College, Bowie StateUniversity, Jackson State University, AIUBuckhead, Georgia Pacific, Georgia Power,Tennessee Childcare FacilitiesCorporations, Georgia State University,
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 34/43
and Georgia Department of HumanResources.
Derrick Hayes is the author of Derricknyms From A to Z and was a
contributing author in Can Hip Hop Be
Holy?, and in the Amazon Self HelpBestseller, The power of Persistence.
Everyone has a gift and once you find it,unwrap it and open it up to the world.
Topics for Speaking Engagements
1 WORD Is All It Takes™
In this program you will you will learn how to:
-Find your WORD (Focus)
-Speak your WORD (Affirmation)
-Activate your WORD (Inspiration)
-Brand your WORD (Identity)
-Share your WORD (Promotion)
-Keep your WORD (Commitment)
-Live Your WORD (Transformation)
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 35/43
After hearing this presentation this is what someone
had to say:
“Derrick Hayes is a master at the game of creating
seminars that motivates you to take action with 1
WORD. You leave with your 1 WORD and can turn
it into a marketable strategy that can change your
business forever.”
Letitia OwensThe Twinkie Awards
“Derrick Hayes is truly inspirational”
Donna Edwards – Student Services
Forrest Hills Academy in Atlanta GA
W.O.E.
In this program you will you will learn how to:
-Turn your industry words into W.O.E. (words of
encouragement)
Examples:
1. If you take the R off of the word Manager it leaves
you with Manage. Do you just want to manage and
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 36/43
get by or do you want to be a great manager. The R
represents Ready, Resources, and Retention.
Retention of great people happens when managersare Ready and manage their Resources wisely.
2. When you take the I out of PASSION it gives you
PASS ON. The I is for Individuals, Insight, and
Increase. If you don’t know the right Individuals with
key Insight the opportunity to Increase might just
PASS ON.
After hearing this presentation this is what someone
had to say:
“Your message “WOE” inspired them.”
Diane Rowe, Program Manager Office T.E.C.H.
Goodwill Industries
“With dynamic agility, Derrick Hayes delivered
piercing words of encouragement to AIU’s Lunch &
Learn participants.”
Sherry A. Harris, Student Employment Coordinator
merican Intercontinental University
"I was so moved when I heard Derrick Hayes speak
the first time, I figured he was worth hearing again.
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 37/43
Within ten minutes I decided that I will have him
speak to the entire leadership staff in our department.
The second time was better than the first. He reallymoved them with his positive outlook and approach
to life.”
C.O. Jackman, Director
Facilities Building Services
Georgia State University
The Power Of Thinking Differently
In this program you will you will learn how to:
- Think you can
- Speak life into your dream
- Act like you know
- Expect a better outcome
After hearing this presentation this is what someone
had to say:
“Only one word can describe your presentation
today . . . EXCELLENT! Keep maximizing your gift
because it truly is an inspiration to others. I hopethis WOE encouraged you. Again, thanks for coming
to far western Kentucky to spread a word of
encouragement and to help us realize what we are all
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 38/43
capable of if we just use the Power of Positive
Thinking.”
PaTrice R. Tucker, Administrative Support -Fulton County Elementary/Middle School
Never Pick It Up, Always Put It Down
In this program you will learn how to:
- Make positive decisions- Stop in the name of love
- See the miracle in your message
- Keep standing
After hearing this presentation this is what someone
had to say:
“It was time to teach kids and their parents about the
dangers of tobacco. There was no better way to teach
them, but through someone who grew up in an
environment that was tobacco friendly. This person
knew all about the dangers that tobacco cause. This
person is a witness to secondhand smoke and lost his
mother to lung cancer because of the dangers caused
by tobacco.
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 39/43
Derrick Hayes caught kids and parents attention
when he began telling his own personal experience
with tobacco. Derrick Hayes engaged kids andparents by expressing that if you think positively you
can do anything you put your mind to, but you must
believe in yourself.
He delivered a motto called Never Never pick it up,
Always put it down. Through this motto he
explained that if you never pick up a bad habit youdon’t have to worry about putting it down. This
saying lives in Haywood County today. Derrick
Hayes words will not be forgotten in Haywood
County.”
Cindy Wilkins, B.S.
aywood County Public Health EducatorState Of Tennessee
Connect Your Mind, Body and Soul to Your
G.O.A.L.
In this program you will you will learn how to:
-Gift yourself a chance
-Offer something
-Adjust to your possibilities
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 40/43
-Leverage your future
Use Your Skills or Someone Else Will
In this program you will you will learn how to:
-Find Skills
-Develop Skills
-Enterprise Skills
-Partner Skills
After hearing this presentation this is what someone
had to say:
”I could not lie down tonight without first thanking
you for being our featured guest at the Empowerment
Party. Your words of inspiration and wisdom were
beyond anything that I could have hoped for. The
ladies needed what you said and they needed it from
you....a strong, intelligent, compassionate brother.
You and your family were a delightful addition to
our night.”
Felicia L. Hamilton, Author of Real Women Wear
Stilettos
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 41/43
Got Derricknym?
Derricknyms are acronyms with a touch of Derrick where words are messages of encouragement.
Derrick Hayes shares his gift of Derricknyms with
people on a daily basis by simply turning their name
into a positive message. Share this opportunity with
yourself or someone else is in your life.
To see how your name would look in a Derricknymplease visit http://derrickhayes.com/derricknyms/
Once I do your name all you need is a frame. The
Derricknym will have the look of a certificate.
Derricknyms have been given to people for birthdays,
holidays, anniversaries, and graduations. Business
owners and meeting planners have ordered
Derricknyms for their staff at meetings, conferences
and events. (Frames are not included)
"All I can say is WOW! Derrick Hayes is one
talented individual. I personally asked him to create
his 'Derricknyms' as gifts for all of my guest speakers
at my College Speaking Success BootCamp. If you
want a unique gift idea, then I highly suggest you
consider hiring Derrick!"
-James Malinchak, Contributing Author, Chicken
Soup for the Soul
8/7/2019 Synergy Energy Social Media Course
http://slidepdf.com/reader/full/synergy-energy-social-media-course 42/43
"I was so moved when I heard Derrick Hayes speak
the first time, I figured he was worth hearing again.Within ten minutes I decided that I will have him
speak to the entire leadership staff in our department.
The second time was better than the first. He really
moved them with his positive outlook and approach
to life. Many people have their personal
Derricknyms posted in their work area."
C.O. Jackman, Director
Facilities Building Services
Georgia State University
For more information about ordering Derricknyms
please go to http://derrickhayes.com/derricknyms/
Derrick Hayes, an alumnus of Tennessee State
University is available for small and large meetings,
church events, academic speaking engagements and
workshops. Please visit Derrick's website at
http://www.derrickhayes.com and to book him for a
speaking engagement or media event, send an email
to [email protected] or call (706) 615-
1662.