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7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
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Product Vision vs Personal Vision
Justin Wilcox
Blog: CustomerDevLabs.com
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7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
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Your Product Vision?
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Why is that your vision?
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7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
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Visionary Products
• Handheld device
• Web access
• Tons‐o‐apps
• Change the
world
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Apple Newton
• Released: 1997
–
14 years
before
iPhone
• Absolutely visionary
• Complete failure
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Visionary Products?
• iPod
• iPhone
•iPad
• Tons of
MP3
players
• Newton, Blackberry, etc.
•iPhone
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You’ve been lied to
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7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
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T r u e V i s i o n
a r y
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Invented the automobile
Henry Ford…
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Invented the assembly line
Henry Ford…
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1st combine assembly line + cars
Henry Ford…
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“If I asked customers what they
wanted…they would have said
‘faster horses’”
Henry Ford…
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You’ve been lied to
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7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
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Visionaries are myths.
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What’s the problem?
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7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
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2 Problems
with
Visionaries
1. What if you’re wrong?
2. You’re always wrong
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7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
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Why listen to me?
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What do you want?
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How will you change?
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7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
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Why do you want that change?
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Pass up your Product Visions
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What do you seek?
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Big finish…
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7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
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Does Santa Claus exist?
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Does the Easter Bunny exist?
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Do visionaries exist?
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Why is visionarism dangerous?
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What ? reveals your vision?
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How will I change?
Justin Wilcox
Blog: CustomerDevLabs.com