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Turning an Idea into a RealityThe Founder Institute
April 2013Holly Liu, Kabam
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Outline
• Idea Generation• Idea Validation• Idea Execution
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Idea Generation
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Every great business starts with an idea.
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Bug List
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Frustration
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Resourcefulness
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Laziness
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Idea Validation
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Never before has it been easier to start a
business, yet
it's
that
much
harder
to
find
a business that works.
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Idea Validation• Market
• Acquisition Strategy• Business Model
• Team
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Market
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Acquisition Strategy
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Business Model
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Team
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Fun Framework
Question Sample AnswersSuccess
Likely
Market Who are you building value for? Tweens, real estate
agents, etc… 1
How much value will this market bring? $1B market
1
Acquisition Strategy
How are you going to reach those people? Techcrunch, Buy it,
partnerships, Facebook 3
Business Model How are those people going to pay? Freemium, subscription
2
Team Can you build it with the people you have? Engineering, Business,
Design, Sales 3
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Idea Execution
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Idea Execution
I can't guarantee a success, but I can always
guarantee a failure.
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Idea Execution• Prioritize Business Goals• Minimal Viable Product (MVP)
• Design Test Iterate
•Define Metrics
Go Live
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Metrics
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Idea Execution
Fail early, fail often. Look for failures with the
greatest ROI.
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Idea Execution• Acquisition • Engagement
• Retention
•Monetization
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It is neither the strongest of the species that
survives, nor the most intelligent ‐‐ it is the one
that is the most adaptable to change.
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Thank You