Download - SURPRISE APP
SOCIAL MEDIA & ENTEPRENEURSHIP
ADVERTISING AND PUBLIC RELATIONS LABS
DEPARTMENT OF COMMUNICATION, MEDIA AND CULTURE
PANTEION UNIVERSITY
SURPRISE APP
PROBLEM
a last minute invitation shows up
it can be a dinner party,
a gathering at a friend’s house, a soiree
or a reception..
you don’t have the time to go and buy a present
but..
..can you go empty handed?
SURPRISE APP | June 2012
NO!
SURPRISE APP | June 2012
SOLUTION
SURPRISE APP is an application that allows you to instantly buy a gift for a friend straight from your mobile and actually send it to him!
SURPRISE APP | June 2012
HOW IT WORKS
YOU - All you have to do is:
1. choose the gift you want to buy from a wide range of products
SURPRISE APP | June 2012
HOW IT WORKS
YOU - All you have to do is:
1. choose the present you want to buy from the available categories (drinks, pastry, flowers)
2. pick a card and write a personal message to your friend
SURPRISE APP | June 2012
HOW IT WORKS
YOU - All you have to do is:
1. choose the present you want to buy from the available categories (drinks, pastry, flowers)
2. pick a card and write a personal message to your friend
..and let us take care of the rest!
SURPRISE APP | June 2012
HOW IT WORKS
WE – SURPRISE APP
will notify your friend
by text, iMessage,
e-mail or Facebook
that he is about to
receive a gift from you
while showing him
your card.
No shipping info needed.
SURPRISE APP | June 2012
HOW IT WORKS
Your friend views the
card and fills out his
information in order to
receive the gift.
SURPRISE APP | June 2012
COMPETITION
KARMA APP
GIFT APP
WRAPP
THE GIFT APP
GIFT ME BETA android
SURPRISE APP | June 2012
PERCEPTUAL MAPPING
SURPRISE APP | June 2012
COMPETITION
SURPRISE APP | June 2012
HOW DO WE DIFFER?
We send an actual gift.
SURPRISE APP | June 2012
HOW DO WE DIFFER?
We send an actual gift.
It’s an innovative idea.
SURPRISE APP | June 2012
HOW DO WE DIFFER?
We send an actual gift.
It’s an innovative idea.
We solve an actual problem.
SURPRISE APP | June 2012
HOW DO WE DIFFER?
We send an actual gift.
It’s an innovative idea.
We solve an actual problem.
There is no such service in Greece.
SURPRISE APP | June 2012
HOW DO WE DIFFER?
We send an actual gift.
It’s an innovative idea.
We solve an actual problem.
There is no such service in Greece.
We offer to the customer an easy, simple
& different gift experience.
SURPRISE APP | June 2012
HOW DO WE DIFFER?
We send an actual gift.
It’s an innovative idea.
We solve an actual problem.
There is no such service in Greece.
We offer to the customer an easy, simple
& different gift experience.
We offer the recipient a special & surprising
gift experience.
SURPRISE APP | June 2012
SWOT ANALYSIS
STRENGTHS
1ST IN GR/EU MARKETINSTANT BUY
RANGE OF PRODUCTSPERSONALIZATION
PAYPAL
WEAKNESSES
GR MARKET NOT FAMILIAR WITH ONLINE SHOPPING
&
VIRTUAL GIFTS
OPPORTUNITIES
AIMS TO GR, BALCAN & EU MARKET
PARTNERSHIP WITH SEVERAL BRANDS
THREATS
OTHER POPULAR APP PREFERANCE
SWOT
SURPRISE APP | June 2012
MARKET STRATEGY
SURPRISE APP | June 2012
HOW ARE WE GONNA MAKE IT WORK
We will cooperate with popular chains that have
multiple stores across the city.
Test Case: Athens
Patisseries: Fresh, Max Perry
Wine points: Matsoukas
Flower services: Interflora
SURPRISE APP | June 2012
HOW ARE WE GONNA MAKE IT WORK
The costumer chooses the gift he prefers,
Buys it instantly.
SURPRISE APP | June 2012
HOW ARE WE GONNA MAKE IT WORK
The costumer chooses the gift he prefers,
Buys it instantly.
Then the collaborating courier service is
notified and undertakes to deliver the order.
SURPRISE APP | June 2012
HOW ARE WE GONNA MAKE IT WORK
The costumer chooses the gift he prefers,Buys it instantly
Then the collaborating courier service isnotified and undertakes to deliver the order.
… TA TA ! The surprise gift has now beendelivered to its percipient successfully!
SURPRISE APP | June 2012
thank you.
SURPRISE APP | June 2012
THE TEACHERS
Giannakeas George
Siligardakis Nektarios
Doksaras Ioannis
Tsene Lida - Coordinator
Tsakarestou Betty - Professor
THE TEAM
Alexiadou Daphne
Alexou Mirella
Alevropoulou Alexia
Alivizatou Alexandra
Dimitrakopoulou Katerina
Tsoufi Christianna