![Page 1: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/1.jpg)
Supporting your BlackBerry 10 application after launchCOM102Eric HartyMay 1-3, 2012
![Page 2: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/2.jpg)
A bit about myselfExactly who is Eric Harty?
• Publishing under the name Ebscer since May 2009
• Mostly Puzzle and Strategy games• Primary focus is on the BlackBerry
Platform
2
![Page 3: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/3.jpg)
Supporting your App Post-LaunchReleasing Version 1.0 is not the end
Releasing in BlackBerry AppWorld can not be the end point
3
![Page 4: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/4.jpg)
Supporting your App Post-LaunchReleasing Version 1.0 is not the end
Releasing in BlackBerry AppWorld can not be the end point
• Promoting the app• Supporting the app• Updating the app
4
![Page 5: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/5.jpg)
If you build it, they probably won’t comeWhy you need to promote your app
5
![Page 6: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/6.jpg)
Promoting your ApplicationIt is easier then you think
Hoping that you get noticed will not work
• Wishing for the best is not a marketing plan• You don’t need to spend lots of money• It is easier to promote a good app• The best thing you can do is be involved in the
community
6
![Page 7: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/7.jpg)
Be Loud, Be Proud, Be Cool. your App❤
7
![Page 8: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/8.jpg)
Be Loud, Be Proud, Be Cool. your App❤
Tell people about your app
8
![Page 9: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/9.jpg)
Be Loud, Be Proud, Be Cool. your App❤
Tell people about your app
• Everyone
9
![Page 10: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/10.jpg)
Be Loud, Be Proud, Be Cool. your App❤
Tell people about your app
• Everyone• Blogs
10
![Page 11: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/11.jpg)
Be Loud, Be Proud, Be Cool. your App❤
Tell people about your app
• Everyone• Blogs• Friends & Family
11
![Page 12: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/12.jpg)
Be Loud, Be Proud, Be Cool. your App❤
Tell people about your app
• Everyone• Blogs• Friends & Family• Fans of your previous apps
12
![Page 13: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/13.jpg)
Everything is Marketing As in everything…
You can get good publicity by
• Providing solid customer support• Speaking your mind• Helping out other developers
13
![Page 14: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/14.jpg)
Providing great customer support
The bar is set shockingly low
14
![Page 15: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/15.jpg)
Customer Support There is no avoiding this
Your app is not as intuitive as you think it is…
• You will get complaints• You will get feature requests• You will get frustrated users
15
![Page 16: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/16.jpg)
View Customer support as a positive activity
16
![Page 17: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/17.jpg)
View Customer support as a positive activity
• Everything is Marketing• Use the low expectations to your advantage
17
![Page 18: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/18.jpg)
View Customer support as a positive activity
• Everything is Marketing• Use the low expectations to your advantage
• Listen to complaints• Every complaint is valuable feedback
18
![Page 19: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/19.jpg)
View Customer support as a positive activity
• Everything is Marketing• Use the low expectations to your advantage
• Listen to complaints• Every complaint is valuable feedback
• Consider feature requests• These users are trying to help you
19
![Page 20: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/20.jpg)
Not Just Email (Although mostly email)
Customer support is about communicating with users in any form. (Even if they are not trying to communicate with you).
• Twitter• Blog comments• Forums• AppWorld reviews
20
![Page 21: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/21.jpg)
Updating your Application
Version 1.0 is not good enough
21
![Page 22: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/22.jpg)
Version 1.0 is not good enough Don’t quit early
Point of updates is to…
• Fix bugs• Add features• Apply feedback• Generate publicity
22
![Page 23: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/23.jpg)
Everything is (still) marketing Including Updates
Updating your app is marketing
23
![Page 24: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/24.jpg)
Everything is (still) marketing Including Updates
Updating your app is marketing
• Give the blogs a reason to mention you
24
![Page 25: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/25.jpg)
Everything is (still) marketing Including Updates
Updating your app is marketing
• Give the blogs a reason to mention you• Remind users that your app exists
25
![Page 26: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/26.jpg)
Everything is (still) marketing Including Updates
Updating your app is marketing
• Give the blogs a reason to mention you• Remind users that your app exists• Give users a chance to review your app
26
![Page 27: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/27.jpg)
Everything is (still) marketing Including Updates
Updating your app is marketing
• Give the blogs a reason to mention you• Remind users that your app exists• Give users a chance to review your app• Give users a reason to love your app
27
![Page 28: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/28.jpg)
Make use of feedback (The thing I was talking about 5 minutes ago)
Getting feedback is only useful if you actually make use of it.
• Address complaints• Add new features• Make common tasks easier
28
![Page 29: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/29.jpg)
Address complaints Ignoring them is not an effective strategy
For every complaint, you need to assume that there are more users that quietly stopped using the app.
29V2.3 V2.4
![Page 30: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/30.jpg)
New Features Adding these are fun!
Listening to feed back can lead to new features that fit use cases other then your own.
30
![Page 31: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/31.jpg)
Help users do what they want even when they don’t request the feature
Implicit feature requestsor why Twitter incorporated the #hashtag @user and RT
31
![Page 32: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/32.jpg)
New features And why you can safely ignore legacy OS versions
Use BlackBerry 10 features to the fullest. PlayBook users have been very quick to upgrade, and there is no reason to expect BlackBerry 10 to be any different.
32
![Page 33: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/33.jpg)
BlackBerry 10 Offers more than the “BlackBerry Tablet OS”
PlayBook apps will work on BlackBerry 10, but that does not imply that you shouldn’t look to upgrade your app
33
![Page 34: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/34.jpg)
BlackBerry 10 No app is an island
Take advantage of what BlackBerry 10 has to offer• Look like Research In Motion
• Follow the default BlackBerry 10 design• Include swipe-down menus• Use default colour schemes
34
![Page 35: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/35.jpg)
BlackBerry 10 No app is an island
Take advantage of what BlackBerry 10 has to offer• Look like Research In Motion
• Follow the default BlackBerry 10 design• Include swipe-down menus• Use default colour schemes
• Connect to other apps• Integrate with native services
• Contacts, E-mail, and BBM
35
![Page 36: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/36.jpg)
BlackBerry 10 No app is an island
Take advantage of what BlackBerry 10 has to offer• Look like Research In Motion
• Follow the default BlackBerry 10 design• Include swipe-down menus• Use default colour schemes
• Connect to other apps• Integrate with native services
• Contacts, E-mail, and BBM• Add social features
• Integrate with Facebook, Scoreloop, and BBM36
![Page 37: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/37.jpg)
Advantages of BBM Share, Share, Share...
Advantages of integrating BBM
37
![Page 38: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/38.jpg)
Work with RIM They really do want to see you succeed
The easiest way to get promoted within AppWorld is to add features that show off BlackBerry’s strengths
• This means BlackBerry 10• Flow• Connect• Extend
38
![Page 39: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/39.jpg)
Questions?
What questions do you have?
39
![Page 40: Supporting your BlackBerry 10 application after launch](https://reader036.vdocuments.site/reader036/viewer/2022070500/568168aa550346895ddf4ab9/html5/thumbnails/40.jpg)
THANK YOU
COM102Eric HartyMay 1-3, 2012