![Page 1: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/1.jpg)
SUPER Social Media
Social Media Campaigns That Soar
to Success! Land of Lincoln Webinar #3
April 29, 2014
![Page 2: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/2.jpg)
![Page 3: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/3.jpg)
Get these slides here::http://sarahtpage.com/LandOfLincoln-Super-Social/
![Page 4: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/4.jpg)
CASE STUDY#1
Facebook Sweepstakes
![Page 5: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/5.jpg)
WHY • Create awareness of Night In Old Fredericksburg event
• Grow Facebook fanbase
• Increase Facebook engagement
![Page 6: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/6.jpg)
HOW• Used WooBox to
create Facebook sweepstakes tab
• Required page like• Offered VIP prize
package• Promoted on Facebook
(July 1-19, 2013)• Encouraged social
sharing
![Page 7: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/7.jpg)
![Page 8: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/8.jpg)
![Page 9: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/9.jpg)
![Page 10: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/10.jpg)
RESULTS• Generated 198
entries• Shared 120 times
on Facebook• Increased Facebook
page likes by 32.5%• Weekly engaged
users increased by 140%
![Page 11: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/11.jpg)
CASE STUDY#2
Pinterest/Facebook Contest
![Page 12: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/12.jpg)
WHY• Inspire travel to the
Beaches of Fort Myers and Sanibel
• Increase Pinterest followers and Facebook fans
• Increase PR about the destination in general
![Page 13: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/13.jpg)
HOW• Created Facebook contest
tab• Users created a Pinterest
“Bucket List” board• Users posted their
Pinterest board URL on contest tab to enter
• Required page like• Entrants could also opt-in
to a newsletter and share with friends
• Promoted on all social channels & Facebook ads during June of 2012
![Page 14: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/14.jpg)
![Page 15: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/15.jpg)
![Page 16: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/16.jpg)
![Page 17: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/17.jpg)
RESULTS
?
![Page 18: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/18.jpg)
CASE STUDY#3
60 Miles in 60 Days Campaign
![Page 19: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/19.jpg)
WHY• Increase travel and
bookings during “shoulder season” (Sept. – Oct.)
• Increase web traffic on VisitMyrtleBeach.com
• Increase reach and fanbase on Facebook, Pinterest, & Twitter
• Generate feature blog posts
• Improve readership on Visit Myrtle Beach blog
• Generate 200 contest entries
![Page 20: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/20.jpg)
HOW• Blogger FAM trip• “Pin To Win” contest• “Trip Tuesday”
competition on blog and Twitter
• Visit Myrtle Beach blog series (50 posts on the “secrets”)
• Secrets revealed daily on Facebook and Twitter
• Microsite: “secrets” and deals at VisitMyrtleBeach.com/60days
![Page 21: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/21.jpg)
![Page 22: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/22.jpg)
![Page 23: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/23.jpg)
![Page 24: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/24.jpg)
RESULTS• Accommodations taxes
increased in Sept/Oct 2012 over 2011
• Web traffic increased 25% over 2011
• 13 bloggers wrote 38 posts and reached 1 million readers
• Reach and fanbase grew on all social media channels
• Blog garnered 4k page reads during the 60 days
• Generated 300 contest entries
![Page 25: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/25.jpg)
CASE STUDY#4
#Ohiomemory Photo Contest - Statigr.am
![Page 26: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/26.jpg)
WHY • Increase awareness and reach of newly created Ohio Instagram account
• Encourage followers to share photos of fun attractions and destinations in Ohio
![Page 27: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/27.jpg)
HOW• Used Statigr.am as
contest platform• Follow @Ohiogram on
Instagram• Submit a photo of a
favorite Ohio travel memory & tell why
• Tag @Ohiogram and use the #Ohiomemory hashtag
![Page 28: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/28.jpg)
![Page 29: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/29.jpg)
![Page 30: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/30.jpg)
![Page 31: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/31.jpg)
![Page 32: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/32.jpg)
![Page 33: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/33.jpg)
![Page 34: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/34.jpg)
RESULTS• 20,000 likes on photos
tagged with #Ohiomemory
• 68,000 users reached• 421 approved photos
entered• 134 participants• 10,000 contest page
views
![Page 35: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/35.jpg)
CASE STUDY#5
Downtown Raleigh Bucket List Contest –
Instagram/Twitter
![Page 36: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/36.jpg)
WHY • Help people discover experiences in their city
• Challenge people to actually go do them
![Page 37: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/37.jpg)
HOW• Users complete a
bucket list item• Take a picture of the
experience• Upload photo to Twitter
and/or Instagram• Tag @DTRBucketList
and use the #DTRBucketList hashtag
• Prizes awarded for completing bucket list items
![Page 38: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/38.jpg)
![Page 39: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/39.jpg)
![Page 40: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/40.jpg)
RESULTS• Over 1,000 photos
submitted• 18 people finished the
whole list• Offline Media trying to
improve future contests
• Working on improving the technology
• Beginning to market this product in other cities
![Page 41: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/41.jpg)
CASE STUDY#6
Visit Austin, TexasTrue Austin Ask a Local Campaign
![Page 42: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/42.jpg)
WHY• Provide a local
perspective for visitors on things to do
• Using the experts/bloggers to spread Austin’s message through their own networks as ambassadors
![Page 43: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/43.jpg)
HOW• ACVB chose 6 locals
that represent Austin’s experience
• Visitors ask questions via Facebook, E-mail, or Twitter (#trueaustin),
• Experts answer based on their own personal experience
![Page 44: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/44.jpg)
![Page 45: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/45.jpg)
![Page 46: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/46.jpg)
![Page 47: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/47.jpg)
![Page 48: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/48.jpg)
Q
&
A
![Page 49: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/49.jpg)
RESULTS• Austin visitors get
great local recommendations
• In March 2013:– 68 tweets– 11 Facebook posts– 32 E-mails
• In July 2013:– 160 tweets– 8 Facebook posts– 18 E-mails
![Page 50: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/50.jpg)
CASE STUDY#7
Instagram / Facebook Photo
Contest
![Page 51: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/51.jpg)
WHYCreate awareness of
Bastrop’s “Buy It In Bastrop” shop local initiative
Promote the many ways to enjoy downtown Bastrop
Build a repository of photos
Increase @BuyBastropTX Instagram followers
![Page 52: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/52.jpg)
HOWRan Dec. 1-31, 2013Contest announced on
Facebook, Twitter, & Instagram
Photos must depict shopping, food, and fun during the holidays
Must use #BastropHolidays
Weekly winnersFan vote for grand prize$200 shopping spree in a
Bastrop store
![Page 53: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/53.jpg)
Instagram Promotional Graphic
![Page 54: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/54.jpg)
![Page 55: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/55.jpg)
![Page 56: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/56.jpg)
RESULTSFacebook likes
increased 29%Instagram fans
increased 35%126 contest entries68 new photos to
promote downtown Bastrop
![Page 57: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/57.jpg)
CASE STUDY#8
March Social Media Awareness Month
![Page 58: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/58.jpg)
WHY Solicit positive reviews for downtown businesses and restaurants
Get the word out about what Danville has to offer residents and visitors
![Page 59: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/59.jpg)
HOWPrinted postcards and
distributed them to downtown businesses and stores
Postcard had instructions on how to write reviews on Yelp! and Urban Spoon
Stores displayed them at register or on tables
![Page 60: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/60.jpg)
![Page 61: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/61.jpg)
![Page 62: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/62.jpg)
RESULTSGot some reviewsDidn’t promote the
campaign very muchWill revisit in 2014
![Page 63: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/63.jpg)
Can I Help?
Call Me!
![Page 64: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/64.jpg)
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
![Page 65: Super Social Media Social Promotions Case Studies](https://reader036.vdocuments.site/reader036/viewer/2022062418/5549189fb4c9056b458c4541/html5/thumbnails/65.jpg)
Thank You!Questions?