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REPUBLIC OF TURKEYMinistry of Culture and Tourism

7.11.2012

GLOBAL SUMMIT ON CITY TOURISM:Catalysing Economic Development and Social Progress

14 16 November 2012Hali Congress Centre, Istanbul, Turkey

Organized by UNWTOOn the occasion of UNWTO Affiliate Members Plenary Session

In collaboration with:Ministry of Culture and Tourism of Turkey

The Union of Chambers and Commodity Exchanges of Turkey (TOBB)

Background and Objectives

Tourism has become an element that can make a significant contribution to the development andrejuvenation of cities given its cross-cutting impact on the society and its effects on the many facets of theeconomic, social, cultural and territorial city life.

If correctly planned, developed and efficiently managed, tourism can be a catalyst for a vigorous economicdevelopment and social progress in cities by re-building infrastructure, generating jobs and a skilled labourforce, stimulating local business entrepreneurship, developing strong public/private partnerships, attractingother economic activities, creating distinctive local attractions, building a service-friendly culture andpromoting these advantages effectively.

Tourism destinations tend to use innovation as a vehicle for developing new products, addressing niche

markets and upgrading the quality of their services and improving their competitiveness. Within this context,the concept of smart cities has been a key to success for many city destinations.

Cities must have a clear vision in maximizing the economic, environmental and socio-cultural sustainability fortheir residents while delivering a quality visitor experience to their visitors. They also need to recognize thechanging global context for tourism and set new challenges and priority areas for action and go forward.

The summit aims to:

i) Bring together the UNWTO Affiliate Members and other relevant stakeholders from the private andpublic sectors, academia and destinations to create a platform for dialogue on the current and potentialchallenges and opportunities for cities,

ii) Enable participants to acquire an overview of the current and future strategies for cities and buildsynergies among all the stakeholders for a shared vision,

iii) Build together a set of general guidelines which, by including integrated and relevant content, can beused as a reference for action by world cities.

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Programme:

Wednesday, 14 November

16.00 20.00 Summit registration (Hali Congress Centre)

15.00 17.30 UNWTO Knowledge Network Session - Vision and Strategic Directions(for Knowledge Network Members)

Thursday, 15 November

07.30 09.00 Summit registration (Hali Congress Centre)

09.00 10.00 Opening Session

Mr. Rifat HISARCIKLIOGLU, Chairman of TOBB

Mr. Taleb RIFAI , Secretary-General, UNWTO

H.E. Mr. Ertugrul GNAY, Minister of Culture and Tourism of Turkey

10.00 10:30 Session 1: The Strategic Role of Tourism in the Development of Cities

Introduction

Mrs. Yolanda PERDOMO, Director of the UNWTO Affiliate MembersProgramme

Keynote speech by Special Guest

Mr. Joan CLOS, Executive Director of the United Nations Human SettlementsProgramme (UN-HABITAT)

10.30 11.00 Coffee Break

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11.00 13.00 Session 2: What Makes for Success in the Worlds City Destinations?

Introduction and Moderation: Mr. Rajan DATAR, Presenter, fast:track, BBC World News

Panel Debate: Mr. Burkhard KIEKER, CEO, Visit Berlin, Germany

Mr. Daniel LOZANO, Senior Vice-President Europe, Middle East and Africa,Meli Hotels International

Mr. Osman AYIK, Chairman, TROFED, Turkish Hoteliers Federation, Turkey

Mrs. Janie LIGON, Executive Board Director,Chic Outlet Shopping ValueRetail PLC, United Kingdom

Mr. Bora ISBULAN, Deputy Director General for Commercial Affairs, TAV-Turkish Airports Holding, Turkey

Mr. Peter DeBRINE, Programme Specialist for UNESCO World Heritage andSustainable Tourism Programme in the Culture Sector

Mrs. Irene MIA, Regional Director Latin America and the Caribbean, TheEconomist Intelligence Unit, United Kingdom

Mrs. Donna KEREN, Senior Vice-President Research & Analysis, New YorkCity & Company, USA

Mr. Jos Luis ZOREDA, CEO, Exceltur, Spain

13.00 14.30 Lunch

14.30 16.30 Session 3: Smart Cities: Innovation and the Future of City Tourism

Setting the Scene & Moderation:

Mr. Christopher BROWN, Special Adviser to the UNWTO Secretary General,Australia

Panel Debate

Mr. Marcelo REHDER, President, So Paulo Turismo, Brasil

Mr. Pere DURAN, Director General, Barcelona Turisme, Spain

Mr. Norbert KETTNER,Managing Director,Vienna Tourist Board, Austria

Mr. Paul ROLL, Managing Director, Paris Convention & Visitors Bureau,France

Mr. Timur BAYINDIR, Chairman, Turkish Touristic Hotels & InvestorsAssociation (TUROB)

Mrs. Patricia PCORA, Executive Director, Turismo de Buenos Aires,Argentina

Prof. Chris COOPER, Oxford Brooks University, United Kingdom

Prof. Dimitrios BUHALIS, Bournemouth University, United Kingdom

16.30 17.00 Coffee Break

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17.00 18:00 Conference Summary

Prof. Jafar JAFARI, University of Wisconsin-Stout, USA

Closing remarks

Mr. Hasan ARAT, Vice-President of TOBB Tourism Committee, Turkey

Mr. Turgut GUR, President, Turkish Tourism Investors' Association (TYD)

Mr. George DRAKOPOULOS, Director General of SETE (Association ofGreek Tourism Enterprises), Chairman of UNWTO Affiliate Members

Mr. Mrcio FAVILLA, UNWTO Executive Director for Competitiveness,External Relations and Partnerships

19:30 22:00 UNWTO Awards Ceremony&Gala Dinner hosted by TOBB (The Union of Chambers and Commodity Exchanges

of Turkey)

Master of Ceremony:

Dr. Pauline Sheldon, Dean, University of Hawaii, USA

Friday, 16 November

09.00 18.00 Affiliate Members Plenary Session &UNWTO Knowledge Network Symposium

09.00 12.00 Affiliate Members Plenary Session (Venue: Hali Congress Centre)

12.00 13.30 Networking Lunch

14.30 17.45 UNWTO Knowledge Network Symposium including UNWTO Ulysses Prize AwardeeAddress and case presentations of UNWTO Awardees (Venue: Bogazii University)