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SUMMER TRAINING REPORT
ON
CUSTOMER SATISFACTION TOWARDS ON-LINE
SHARE
TRADING WITH SPECIAL REFERENCE TO RELIGARE
SECURITIES LTD. IN RAIPUR CITY
BY
PAWAN KUMAR RAO
2009- 2010
IN PARTIAL FULFILLMENT OF
MASTER OF BUSINESS ADMINISTRATION
DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY
RAIPUR (C.G.)
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DECLARATION
I PAWAN KUMAR RAO hereby declare that this report is the record of
authentic work carried out by me during the academic year 2009-2010 in
RELIGARE SECURITIES LIMITED, 1st Floor Nagdev Plaza, Kachahri
Chowk Raipur (C.G.)
PAWAN KUMAR RAO
MBA 3rd SEM
DIMAT, Raipur
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AKNOWLEDGEMENT
The satisfaction that is generated by the successful
completion of a task would remain unfulfilled without mentioning people
who have encouraged and guided at every step toward the completion
of the task.
I express my sincere thanks to Prof. R. K. Mishra Principal,
Faculty of mgmt DIMAT, Raipur for suggestion and help to prepare this
project.
I express my deep sense of gratitude to my external guide Mr.
Sanjeev Shrivastava (Area Manager) & Mr. Vidya Bhushan Tiwari
(Sales Manager), for offering me suggestions and help in successfully
completing my project report. . He has been a constant source of
inspiration and motivation.I would like to express my sincere thank all the department heads, in-
charge and the administrative staff of the organizations for giving me
relevant information and support required to complete my study.
I humbly acknowledge there is always some scope for further
improvement and to that end sincerely I invite valuable suggestions of
your by which my future assignments, projects could be benefited.
PAWAN KUMAR RAO
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ABSTRACT
Abstract is the essence of the entire report. The objective of abstract is to
provide an overview of the content. An abstract should be independent and
should stand-alone. This report has been a great learning experience for me;
at the same time it gave me enough scope to implement my analytical ability.
According to my research topic, I have searched about the customer
satisfaction towards online trading with special reference to Religare
securities limited in Raipur city. Then there are some aspects on which I
focused.
I discussed with company official and domain faculty.
I searched information by the help of primary data collection tools like
questionnaires & survey method.
The third step taken by me is the formation of questionnaire by which I
got information from organization and peoples.
In fourth step I analyzed all the data which I got during the research.
Some of the people of Raipur city are aware about share market but they
have some misunderstanding and misperception about share market. For
them it is just like a speculation or gambling thats why they dont want to
invest their money in share market.This Project report helps me to know
about share market.
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CONTENTS
S. No. Topic Page No.
1. Introduction to Indian market 1-4
Money Market 1
Capital Market 1-2
Primary market 2-3
Secondary market 3-4
2. Financial Services Sector 5-11
Introduction 5
Emergence of Financial ServicesIndustry In India
6-8
Main Financial Products 8-11
3. Theory of Stock market 12-14
Stock Exchange 12
Electronic Trading 12
Stock Exchange in India 12
Index 12
Stock 13
Why Company Issue Stock? 13
Why People Buy it? 13-14
Funny Fractions 14
Bears and bulls 14
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4. Online Share Trading 15-19
Trading 15
Online Trading 15-16
Advantage of Online Trading 16
Disadvantage of Online Trading 16-17
Value Added Services 17-18
Scope for Online Trading 18-19
CRM-A Digital Perspective 19
Characteristics of Online Investors 19
5. DEMAT Account and India 20-22
Major Player in OnlinTrading Brokinghouses in India
21
Online Trading Indian Scenario 21-22
6. Company Profile 23-44
Research methodology 45-47
Meaning of Research 45
Meaning of Research Methodology 45-46
Objective of Research 46
Population 46
Sample 47
Questionnaire 47
Tools and Techniques of DataCollection
47
Analysis and Representation of Data 47
7. Data Analysis and Interpretation 48-59
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8. Findings 60
9. Suggestions 61
10. Limitations 62
11. Conclusion 63
12. Appendix
QUESTIONNIRE 64-67
REFERENCES 68
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INTRODUCTION
TO
INDIAN
MARKETS
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FINANCIAL
SERVICES
SECTOR
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THEORY
OF
STOCK
MARKET
ONLINE
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STOCK
TRADING
IN
INDIA
DEMAT
ACCOUNT
AND
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INDIA
COMPANY PROFILE
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RESEARCH
METHODOLOGY
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DATA
ANALYSIS
AND
INTERPRETATION
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FINDINGS
SUGGESTIONS
LIMITATIONS
AND
CONCLUSION
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APPENDIX
LIST OF FIGURES
Fig. 1 : Line chart of financial growth of India and china
Fig. 2 : Pie chart of market share in online trading
Fig. : diversification of Religare Enterprises Ltd.
Fig. 4 : Central Leadership of Religare Ent. Ltd.
Fig. 5 : Services Renened by Religare Ent. Ltd.
Fig. 6 : Pie chart of Investors who trading
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Fig. 7 : Pie chart of site use for Trading
Fig. 8 : Pie chart of type use for trading
Fig. 9 : Pie chart of induced to begin online trading
Fig. 10 Pie chart how often to do online trading
Fig. 11 Pie chart of site guide on online trading
Fig. 12 Pie chart of provide up to date news about IPOs
Fig. 13 Pie chart of facility of internet and telecommunication
Fig. 14 Pie chart of bank associated activities
Fig. 15 Pie chart of commission charged by trading site
Fig. 16 Pie Chart of showing online trading is simple
Fig. 17 Pie chart of showing the up coming increment in online trading