Download - Submarine and Warp Films
Submarine and Warp Films
G322B Case Study
Production and Funding
• Released March 2011• Institutions:– Film4– Warp Films– Film Agency of Wales– Red Hour Films (Ben
Stiller)
• £1.2m• Shot in Wales• Based on Welsh novel• Directed by Richard
Ayoade
About Warp Films
• UK (Sheffield)• Independent• Low budget films (under £1.5m)• Develops directors and talent• Aims at UK and European audience• http://www.youtube.com/watch?v=0H_e72WYGlo
History of Warp
• Warp Records 1989 Sheffield– Shop– Electronic music record label (Aphex Twin;
Squarepusher)
• Late 90s – music videos (Chris Cunningham)• Set up Warp Films ~2000– Startup grant from government - £150k
• This is England 2005
Warp Films Warp Records
UK Film Council
National Lottery
Madman Ent.
Warpmart
Channel 4 OptimumBleep
WarpFilmStore.com
Film 4
Fund
ing
Prod
uctio
nDi
strib
ution
Can you apply any of these terms to Warp?
•Vertical/ horizontal integration
•Synergy•Independent•Autonomy•Conglomerate•Cross-Media Ownership
•Parent Company•Sister Company
Selected Releases2003 - My Wrongs #8245–8249 & 117 (Dir: Chris Morris)2004 - Dead Man's Shoes (Dir: Shane Meadows)2005 - Rubber Johnny (Dir: Chris Cunningham)2005 - Scummy Man (Arctic Monkeys short film/music video)2006 - This Is England (Dir: Shane Meadows)2007 - Dog Altogether (Dir: Paddy Considine)2008 - At the Apollo (Arctic Monkeys Dir: Richard Ayoade)2010 – Four Lions (Dir: Chris Morris)2011 – Submarine (Dir: Richard Ayoade; starring Paddy Considine)2011 – Tyranosaur (Dir: Paddy Considine)
Warp’s Aims
• Warp = “cutting edge, innovative, interesting, independent”
• “We don’t want to have carbon-copy, Hollywood big blockbuster film”
• “It’s important to raise the profile of British filmmaking worldwide and get a larger voice out there”
• “An artist-led company”
Warp Films’ partners
• Film4 and Channel4
• Optimum (now StudioCanal)
• Madman Entertainment
What does each side get out of this arrangement?
Technology and Warp Films
• Digital Production– Focuses on use of digital photography (cheaper)– WarpX – digital studio
• Digital Distribution– Lower budget films exhibited in more cinemas
WarpX• Set up after 2005 – digital studio in WarpX– Funded by UK Film Council New Cinema Fund– Backed by Film4, ScreenYorkshire and EM Media (East
Midlands Media), and Optimum Releasing• Distribution arrangements:– UK cinema and DVD distribution: Optimum– UK TV rights: Channel 4
• Low budget• Entirely digital• Risktaking• Developing talent and developing UK film industry
Submarine
Production and Funding
• Released March 2011• Institutions:– Film4– Warp Films– Film Agency of Wales– Red Hour Films (Ben
Stiller)
• £1.5m• Shot in Wales• Based on Welsh novel• Directed by Richard
Ayoade
Distribution – Cinemas (Exhibition)
• Multiple independent distributors
• UK: Optimum– StudioCanal
dominating UK indie market?
– USA: The Weinstein Company• The King’s Speech• Inglourious Basterds
Distribution – Cinemas (Exhibition)
Promotion (marketing) at film festivals
Priority target audience?
Distribution – Cinemas (Exhibition)
Distribution – Cinemas (Exhibition)
• Box office = £3.1m– UK £2.3m– USA £467k
Distribution (Home entertainment)
• LoveFilm with StudioCanal• DVD Sales– £40k
Marketing
• Film Festivals– Toronto; London; Sundance; Seattle
• Literary adaptation (British novel)• Nostalgia• Soundtrack– Alex Turner, Arctic Monkeys
Warp: Compare to Working Title
Submarine: Compare to Tinker, Tailor