Download - Stutoday01
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 1
Achieving Success Achieving Success Through Effective Through Effective
Business Business CommunicationCommunication
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 2
Achieving Success TodayAchieving Success Today
• Sending
• Receiving
• Understanding
• Acting
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 3
Effective CommunicationEffective Communication
• Quicker problem solving
• Stronger decision making
• Increased productivity
• Steadier work flow
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 4
Effective CommunicationEffective Communication
• Stronger business relationships
• Clearer promotional materials
• Enhanced professional image
• Improved stakeholder response
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 5
What Employers ExpectWhat Employers Expect
• Organizing and presenting ideas
• Listening effectively
• Communicating across cultures
• Using communication technologies
• Practicing business etiquette
• Communicating ethically
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 6
Characteristics Characteristics of Effective Messagesof Effective Messages
• Practicality
• Factual basis
• Clarity and conciseness
• Precision
• Persuasion
• Recommendations
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 7
Internal CommunicationInternal Communication
• Official structure
– Chain of command
– Formal lines of power
• The grapevine
– Informal networking
– Unofficial lines of power
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 8
External CommunicationExternal Communication
• Formal contacts
–Marketing
– Public relations
• Informal contacts
– Employees
–Managers
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 9
The Communication The Communication ProcessProcess
• Sender has an idea
• Sender encodes the idea
• Sender transmits the message
• Receiver gets the message
• Receiver decodes the message
• Receiver sends feedback
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 10
Why Is Business Why Is Business
Communication Unique?Communication Unique?• Globalization and diversity
• Information value
• Pervasiveness of technology
• Reliance on teamwork
• New corporate structures
• Communication barriers
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 11
Globalization Globalization
and Workforce Diversityand Workforce Diversity• Products and markets
• Business partnerships
• Employees and executives
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 12
Increasing Value of Increasing Value of
Business InformationBusiness Information• Knowledge workers
– Competitive insights
– Customer needs
– Regulations and guidelines
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 13
Pervasive TechnologyPervasive Technology
• Voice systems
• Virtual agents
• Mobile communication
• Networking advances
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 14
Evolving OrganizationsEvolving Organizations
• Tall structures
• Flatter structures
• Flexible structures
• Corporate cultures
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 15
Reliance on TeamworkReliance on Teamwork
• Employee satisfaction
• Overall flexibility
• Responsiveness to competition
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 16
Communication BarriersCommunication Barriers
• Perception and language
• Restrictive environments
• Distractions
• Deceptive tactics
• Information overload
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 17
Effective CommunicationEffective Communication
• Minimize distractions
• Consider the audience
• Improve your skills
• Give and get feedback
• Apply business etiquette
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 18
Using Business Using Business
Communication Communication
TechnologyTechnology• Maintaining perspective
• Improving productivity
• Investing wisely
• Reconnecting with people
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 19
Observing Business Observing Business Communication EthicsCommunication Ethics
• Unethical practices
– Plagiarism
– Selective misquoting
–Misinterpreting numbers
– Distorting visuals
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 20
Making Business ChoicesMaking Business Choices
• Ethical dilemma
– Stakeholders• Conflicting loyalties
• Difficult tradeoffs
• Ethical lapse
– Business pressures• Illegal choices
• Unethical choices
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 1 - 21
Ensuring Ethical Ensuring Ethical CommunicationCommunication
• Individual employees
• Corporate management
• Policies and procedures