Take the measuring experience to students and inspire female students to LOVE their curves & embrace the idea that sexy is about shape, not size!

3069 girls measured and interacted with!

Premarketing teaser team handing out postcards with activation information day before activation began. SMSes sent out on the morning of day 1.

Levi’s Curve ID Measuring experience – girls get measured, discovered their CURVE ID and find the perfect the pair of jeans!

Revlon Beauty Studio – Girls were treated to a mini-makeover by Revlon

Cosmo on Campus Shoot! – Girls have a photoshoot, photos printed as Cosmo on Campus false covers and stand a chance to win a shoot with Cosmopolitan!

Sexy, it’s about SHAPE, not SIZE!

Find more CASE STUDIES @ www.studentmarketing.co.za