STUDENT PRIVACY AND SELF-PROMOTION IN SOCIAL MEDIA EDUCATION
Marketing Management Association Fall 2012 Educators’ Conference
Sara G. N. Kerr
Student Populations
Traditional Age– Digital Natives– Naïveté regarding
Internet privacy and safety
– Willingness to try new digital tools
– Often miss the interconnectedness of social media tools
Non-Traditional Aged Students– More aware of
privacy concerns– Somewhat skeptical
of social media’s role for them personally
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THE PRINCIPLE ISSUE IS BALANCING SAFETY AND SELF-PROMOTION.
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Students must learn best practices of Internet safety and maintaining online privacy while harnessing the power of social media to establish their marketing expertise and find a job.
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Internet Safety vs. Self Promotion:
Key Issues Fallacy that anything on the Internet is private Utilizing basic common sense when establishing
online accounts Internet anonymity Intellectual Property Privacy legislation Social media for self promotion
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INTERNET SAFETY
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The Fallacy of Privacy Most students are surprised to learn that nothing
is private on the internet or that nothing is every permanently deleted.
Pedagogy:– Use common sense when posting anything online– Employ unique passwords– Create non-identifying email accounts for online account
registration– Disabling Facebook public searches
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Internet Anonymity Acceptance and knowledge of tracking and
cookies varies widely among students.
Pedagogy:– Define tracking technology– Adjust each browser’s privacy settings– Utilize a proxy server, virtual private network (VPN), or
private encryption service
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Intellectual Property and Copyright Students don’t know what they should cite or can
freely use.
Pedagogy:– Creative Commons Licensing– The Gutenberg Project– APA and MLA reference rules for online sources
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Privacy Legislation Privacy legislation, including SOPA and ACTA,
awareness varies greatly among students.
Pedagogy– SOPA (Stop Online Privacy Act)
• Protecting intellectual property or squelching free speech– ACTA (Anti-Counterfeiting Trade Agreement)
• Standardization of IP rights enforcement– EU Data Protection Reform
• Known colloquially as “the right to be forgotten”
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SOCIAL MEDIA FOR SELF-PROMOTION
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Just “Google Me” Students and potential employers actively
research one another online prior to meeting.
Students must learn to manage their digital brand.
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Personal and Professional Branding LinkedIn
– More than a resume– Connecting across interest areas– Conducting employer research– Profile updates of industry news and personal
achievements Blogging
– Display writing skills– Establish industry knowledge– Demonstrate analytical expertise
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Please see sara-kerr.com for this presentation and the complete position paper.
THANK YOU Blog: Sara-Kerr.com
LinkedIn: saragnkerr
Twitter: sara_g_n_kerr