Download - Structured Content - The Future of the Web
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Structured Content The Future of the Web
October 24, 2012
Carrie Hane Dennison
@carriehd
Krystee Dryer
@krysgeek
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What is Structured Content?
Structured content refers to information or content that has been broken down and classified using metadata. - Wikipedia
Chunks of content (or fields) that can be used in multiple places by multiple devices on multiple platforms and displayed in multiple ways.
No more blobs.
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Benefits of Structured Content
• Create once publish everywhere (COPE)
• Layout & Formatting
• Responsive Design/Device Agnostic Display
• Distribution across properties
• External Consumption and Publishing (RSS feeds, APIs)
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Making Content Adaptive
» Think differently
• No more web pages
• How content will be entered
• How content will be displayed
» Start with how/where/what will be displayed
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What to Look For in a CMS
• Can content be broken up into fields?
• What types of fields are available?
• How can content be displayed dynamically?
• What are your development resources?
• Can it categorize content with metadata?
• How does the system relate content?
• Does it output clean HTML?
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Case Study - COPE
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Case Study – Responsive / Device Agnostic
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Case Study – Distributions Across Platforms
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Case Study – Layout / Formatting
Styling and formatting on design elements can change based on a selected field
Content fields can be used to output HTML that stylesheets can theme appropriately.
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Questions?
Carrie Hane Dennison @carriehd
Krystee Dryer @krysgeek
www.balanceinteractive.com