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‘Strategist’ Is a Dirty Word
Design experiences, don’t write promises
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The best client (and team) engagement is visual…Photo credit
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Don’t let people down
Promises can be hard
to keep
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Summarise objectives
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Visualise positioning and brandingPhoto credit
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Start architecting… together (with generalists)Photo credit
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Wireframes are the design before the design…Photo credit
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…so let the interface designers in earlyPhoto credit
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The build enables a design and feature set…Photo credit
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…so let the developers have their sayPhoto credit
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Don’t brief the client (or next guy) with stacks of wordsCredit
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Realise that strategy is about an experience…Credit
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…so design experiences, don’t write promisesCredit
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Andy Howard
User Experience Designer (slash Digital Strategist)
http://andyhoward.id.au