Download - Strategy in social medias
- 1. Strategy in Social Medias [email protected] March 28, 2014 #SMSSBT
2. Whos this guy ? [email protected] Lorenzo MATTIACCI Freelance Social Media Consulting Postgraduate on November 2012 Marketing Intern, ELSIS Pro, Vilnius ( Lithuania) Erasmus France 2011 #SMSSBT 3. !3 Freelance Social Media Consulting is basically, something like this : #SMSSBT 4. !4 Part I - Key Concepts #SMSSBT 5. !5 Inbound ! ! ! ! ! ! Outbound Attract prospects with personality Promote the sharing Promote discussions Promote company Promote products Company Prospects Persuade prospects 6. !6 Outbound ? #SMSSBT 7. !7 Online outbound ! #SMSSBT 8. Inbound Marketing Personality beyond companys logo We are people !! Images, ideas, thoughts Promote discussion between company and environment Basically, Inbound Marketing ! !8 9. Personality ( brand equity ) Inbound Marketing We are people ( not just a brand!)Company Image !9 #SMSSBT 10. Interest customer Inbound Marketing 2 Sell to the customer Involves customer !10 Inbound Marketing = Virality 11. !11 Virality Company WebsiteSocial Networks Better Virality = Content Marketing ! #SMSSBT 12. !12 Content Marketing Creating and sharing content Good contents Good virality So, lets make good content and make it viral ! Right ? #SMSSBT 13. !13 Virality ? Well . . . #SMSSBT 14. Touching Points , a point of view !14 Customers Company Social SiteWoM Fair Agents #SMSSBT 15. From prospect to customer Customer Prospect !15 WoM Sito InternetFiera LinkedIn Facebook Mail Pinterest Twitter Slideshare So, lets do everything ! Right ? 16. !16 Issues Well . . . Costs Time Different analytics Expertises Attribution Whos doing what? #SMSSBT 17. !17 Where can I use social marketing ? Institutional Internal ExternalInvestors Suppliers EnvironmentInstitutions EmployeesCollaborators Internationalisation ! #SMSSBT 18. !18 Part II - Social in-depth analysis ! Social Marketing plan #SMSSBT 19. !19 Some social 20. Objectives Personality Creation, News sharing Visualisation Relaxed, informal ambiance ! Informal tone ( users expectations ) Companys website Sharing !20 Facebook, analysis #SMSSBT 21. Control User Closed Group - Customers ( key) Open Group ( new products, our mission etc, etc ) Ofcial Page Closed Group - Collaborators Closed Group Assistance (FAQ) Closed group - Partner !21 Facebook, analysis 22. Ideal campaign : ! 2 - 3 posts per week More for new products launching , new fair, new catalogue, etc !22 Facebook, fan page Green economy Products Energy Fashion Design Interior Design 23. Aim : ! promote dialogue among members Closed Group : ! >Present specic products to specic targets! ! >Interact with agents - partners - suppliers - etc etc Open Group : ! > Present new products! ! > Present catalogues! ! > Live assistance (Frequently Asked Questions) !23 Facebook, groups 24. Pinterest, Analysis Relaxed/ informal ambiance ! Informal tone Objectives Inspiration Vision Personality Last yearss growth Italy : +150% !24 #SMSSBT 25. Pinterest, plan Fairs Infographics HistoryInspirations Travels Events Tips Local Products Local Technology Culture !25 26. !26 Pinterest, example 27. !27 Twitter, Analysis Relaxed/ informal ambiance ! Informal tone Objectives Sharing Information Engaging Real time Fast ! Interaction #SMSSBT 28. !28 Twitter, Plan Global Industry Players Causes Opinion Leaders Local Suppliers Local Players Local Causes Institutions 29. !29 Twitter, live example #SMSSBT 30. Formal ambiance ! Formal Tone Professional Networking Sales and Professional advertising Professional reputation Create a professional reputation in a professional ambiance !30 LinkedIn, analysis Objectives 31. !31 LinkedIn, Campaign Ofcial page - Employees List - Collaborators List First step Second step Understand the target Third step Editorial plan - sharing plan Fourth step Advertising plan 32. !32 LinkedIn, analysis 33. !33 Foursquare, analysis Informal ambiance ! Informal tone Geo - social network ! Places Pubs Malls Landmarks Inspirations Restaurants #SMSSBT 34. !34 Foursquare, example #SMSSBT 35. Examples : New products, new laws, company presentation, mission. !35 Slideshare, analysis Formal - semi formal ambiance ! Informal Tone Inspiration Personality Branding Objectives 36. !36 Slideshare, Example #SMSSBT 37. !37 ItemWeek 1st 2nd 3rd 4th 5th 6th 7th 8th Analysis Benchmark Facebook Linkedin Pinterest Twitter Slideshare Non-social Social Media Plan , Main #SMSSBT 38. !38 Questions ? Merci ! Thank you ! Grazie ! ! @lawrencematch @lawrencematch @lawrencematch [email protected] #SMSSBT
