This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF | www.centralmarkets.eu
Strategy for better management of the markets in Bratislava and marketing and
promotional strategy and analysis for the markets in Bratislava
(Expert support for developing a Market Strategy for Bratislava for 2014-2017 and the
analysis of promotional and marketing potentials to attract tourists and inhabitants and
Expert support for Market and promotional analysis - how to attract and involve tourist
in markets)
The strategy explores the different functions and opportunities offered by a new
strategy for the Bratislava city.
The strategy study addresses the following themes:
- Cooperation with other city districts (they are responsible for the markets
operation too) and stakeholders
- Better management system in the City of Bratislava focused on the markets
- Using of knowhow from foreign countries (Czech Republic etc.)
- Introduction of new places for possible markets (occasional, daily etc.)
- Creating of the “Degustation Committee (useful tool for marketing and
propagation and also for controlling the quality of the food)
- Rules for organising of the markets (the quality is important, clear rules,
responsibilities in the management process)
- Networking of the stakeholders
- Using potential of the Market Lab Committee
- Propagation of well known markets (Christmas Markets)
- Using potential and concepts for new markets and old markets (Medieval
markets, Old Market Hall, Christmas Markets)
- Marketing potential of the Markets
- Possibilities of using Markets as a “marketing tool”
- Possibilities of marketing communication of the markets towards the
citizens and tourists
This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF | www.centralmarkets.eu
- Recommendation of good practices from abroad
- Recommendations for communication and actions to improve
communication and promotion
- Mapping of important stakeholders
- Concept for events for propagation of the markets
Important part of the strategy was Strategy for the Christmas markets and Medieval
CityWalls
Strategy for the Christmas market
Every year since 1993, a big Christmas market take place in the very city center of
Bratislava. Inspired by the other big European cities, the tradition is being held also in
Bratislava.
The venue of the Christmas markets in the Old Town (Stare mesto) is Hlavne and
Hviezdoslavovo namestie (The Main and Hviezdoslav’s Square). Bratislava Christmas
Markets has gained the reputation of being one of the best open-air events of the year.
It quickly and naturally became the place for all generations of Bratislava citizens and
visitors to meet. The stalls have various trinkets and gifts on sale, complementing the
special pre-Christmas atmosphere. Wood, glass, leather, wicker, dried corn leaves, or
beeswax, are just some of the natural materials used to make practical and decorative
wares.
Christmas markets are a popular social and
cultural place not only for locals bud also for
the tourists. Bratislava Christmas markets
have potential to attract more local citizens
as well as the tourist. Christmas markets
have long tradition, but it need to set up
new rules, concept, management and
effective using of the space. Based on
interviews with stakeholders and citizens needs it is necessary to focus attention on the
quality of the offered products and consider diversification of them.
This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF | www.centralmarkets.eu
Findings:
- Change of space for
consummation
- Change of stalls location
- Expansion to other parts
of the city Centre
- Increasing of offered
goods
- Improving the quality of
the goods offered
- Change conditions for
vendors with an emphasis
on quality and
assortment
- Review of rental rates for
the stalls
New draft was prepared for the
purpose of new and more
efficient placement of stalls.
The new arrangement allows
more efficient use of space and
use of potential offered by Old
City Center. The idea is to offer more activities and extend cultural events. Space will
also become more feasible for its visitors. Also space for kids will be created.
This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF | www.centralmarkets.eu
Medieval City Walls
On Friday, 27 June 2014, the part of the city walls were
ceremonially opened and the passage from Kapitulska
Street to Zidovska Street and Bratislava Castle was
restored. The shortest path to the Castle from the
historic center had been closed for 13 years. The walls
will be open daily from 10:00 am to 8:00 pm until 15
October 2014. At weekends there will be regular
demonstrations of Hungarian Renaissance martial arts and
dance, a stall with animators in medieval costumes,
blacksmith’s shop and the sale of antique weapons, the
Small Carpathian wine tasting, bakery with a special type
of traditional food ("podpecnik"), and other attractions.
Reopening of the city walls involved more stakeholders. Also volunteers and homeless
people were involved in cleaning the are of city walls.
Medieval Christmas Market was
organized in December.
The Medieval Christmas Marks on the
City Walls, nearby St. Martin´s Dome, is
the novelty you should not miss. Took
place 13th to 15th December 2014.
The Medieval Christmas Markets on the City Walls hope to become an authentic form of
amusement, including period live music, old-times games, demonstrations of art crafts,
and much more. The old tradition of “dropping” pennies for goodness, off the Ancient
Tavern, will be revived. Herbs of Dr. Kresánek, historical gift items, but also Christmas
indulgences or palm reading, that all will be guarded by medieval armour-bearers.
This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF | www.centralmarkets.eu
Stylish snacks :
Medieval tavern – goulash , sauerkraut ,
classic grill , homemade cakes, coffee,
mulled wine and punch. Voluntary
admission went to the revitalization of
Bratislava walls!
City walls before opening
This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF | www.centralmarkets.eu
In the process of rebuilding and cleaning of
the city walls volunteers from ERAMUS
programme and also homeless people were
involved. Such cooperation was found very
effective.
This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF | www.centralmarkets.eu
Medieval Christmas Markets
Reopening of City walls was good example of cooperation between stakeholders and the
city of Bratislava. City of Bratislava also supported process of reconstruction through the
city budget (around 20 000.-EUR, another 30 000 EURO was given by Bratislava Tourist
board (BTB - The Bratislava Tourist Board was established in 2011 with the mission to
develop and promote all types of tourism, and to manage, initiate and coordinate the
development of tourism in Bratislava. The Bratislava Tourist Board has more than 65
members and major partner is City of Bratislava)
This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF | www.centralmarkets.eu
STAKEHOLDERS INVOLVED
Bratislavský okrášľovací spolok BTB – Bratislava tourist Board
City of Bratislava