Download - Strategy Above All Else
Strategy above all else
Strategy above all else
PR Vaganza Seminar UI8 March 2011
Ong Hock Chuan
PR Vaganza Seminar UI8 March 2011
Ong Hock Chuan
The Internet changes The Internet changes everythingeverything
There is no new There is no new thing under the thing under the sun...(only the sun...(only the history you do history you do
not know)not know)
What’s changedSpeed
Scalability
ReachLaw of the campfire
What’s not(the history we forgot)
Law of the campfire
Engagement
Engagement
Transparency
so what matters?Lie of the land
Strengths and weaknesses
Target audience
Technographics, not demographics
so what matters?Lie of the land
Strengths and weaknesses
Target audience
Objectives
Awareness, attitude, behavior
so what matters?Lie of the land
Strengths and weaknesses
Target audience
Objectives
Awareness, attitude, behavior
Strategy
Fashion fades, only
style remains the same
