Strategic Planning Proposal for West Tennessee College
Presented by:Joyce Kidd
Chandra HarkinsSteve Kreider
SJC STRATEGIC PLANNINGCONSULTANTS
Strategic Planning
• Reason for Strategic Planning
• Strategic Planning for Higher Education
Bryson’s Strategic Planning Model
Source: Bryson (1994)
Step 1:Initiate and agree upon a strategic planning process
• Selecting Key Decision Makers
• Identifying the Policy Making Body
• Make Agreements
Step 2: Identify organizational mandates
• What must you do?• How constrained are you?• What are you really
allowed to do?
Step 3: Clarifying Organizational Mission and Values
• What is the mission?• Does it need revamped?
Step 4: Assessing the Organization’s External and Internal Environments
• External Environment– Forces/Trends– Key Resource Controllers– Competitors/Collaborators
• Internal Environment– Resources– Present Strategy– Performance
Forces/Trends
• Political
• Economic
• Social
• Technological
• Educational
• Physical
External Environments
Key Resource Controllers
• Clients
• Customers
• Payers
• Members
• Regulators
External Environments
Competitors
• Competitive Forces
Collaborators
• Collaborative Forces
Internal EnvironmentsResources• People• Economic• Information• Competencies• Culture Performance
• Indicators• Results• History
Present Strategy• Overall• Department• Business
process• Functional
Step 5: Identifying the Strategic Issues Facing the Organization
• Conflict based issues
• Define the issue
• Can you do something about it?
• Suggested Issues
Suggested Personnel Issues
• VP of Finance is viewed as a tightwad • Conflict between VP of Finance and VP of
Academics • VP of Finance does not see the importance of
Student Affairs • VP of Student Affairs is still getting acclimated to
the organizational culture• Faculty Senate President is subversive and
militant • CIO does not have relationship with Academics
Suggested Organizational Issues
• Academic Ranking has declined• Lack of Resources for Development• Mission needs revamped • Need for enhanced fundraising • Further IT staff training and development• Involvement of the board• Lack of funding for athletics• Increase of library staff • Decreased state budget
Step 6: Strategy Formulation• Determine all options
• Determine barriers for each option
• Select best option
Step 7: Strategy and Plan Review and Adoption
• Review all strategies
• Present strategies to appropriate departments for adoption
Step 8: Establishing an Effective Organizational Vision
• Description of Organization in the Future
• Sets goals for all stakeholders
Step 9: Developing an Effective Implementation Process
• Implementation roles and responsibilities• Specific objectives and expected results and
milestones• Specific action steps and relevant details• Schedules• Resource requirements and sources• A communication process• Review, monitoring, and midcourse correction
procedures• Accountability procedures
Step 10: Reassessing Strategies and the Strategic Planning Process
• Constant Assessment and Evaluation
• Monitor Changes and Continue Strategic Planning Process
References
• Bryson, J.M. (1994). Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement. San Francisco: Jossey-Bass.