Transcript
![Page 1: Storytelling: "The Endless Winter" Transmedia Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051207/540cfb6c8d7f72767e8b4720/html5/thumbnails/1.jpg)
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![Page 2: Storytelling: "The Endless Winter" Transmedia Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051207/540cfb6c8d7f72767e8b4720/html5/thumbnails/2.jpg)
THE ENDLESS WINTER
CODY HOGARTHHEAD OF ENTERTAINMENT
OGILVY & MATHER
ROB RAMSEYHEAD OF SPONSORSHIP
CHANNEL 4
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WHY WAS BRANDEDCONTENT RIGHT?
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HENRI
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NEW PRODUCTWITH A STORY TO
TELL
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CROWDED MARKET
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1 MILLION+
VIEWS
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WHAT NOW?
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MEDIA PARTNERSHIP(FOR A REASON)
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FEEDBACK & CHANGES
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COMMISSION(FEATURE & EPISODES)
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MEDIA AROUNDBROADCAST
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REACH:2.7 MILLION DIGITAL
14 MILLION BROADCAST
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EVENTS
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DISTRIBUTION
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HANG LOOSE!CODY HOGARTH
HEAD OF ENTERTAINMENTOGILVY & MATHER
ROB RAMSEYHEAD OF SPONSORSHIP
CHANNEL 4
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