How do you tell brand stories to the digital generation?

Samit Malkani@JediByKnight

whatisaninsight.com

People don’t change.

Media platforms do.

Technology does.

Interactions do.

Expectations do.

Some thoughts:

Talk with. Not to.

Move between

platforms.

Don’t just talk. Do.

Deliver a reward.

Let users be part of the story.

Demo Video

Different pages. Different chapters.

Case Study

Put your money where your mouth is.

Mission Highlights

Reward people in beautiful ways.

Case Study