INFLUENCER ENGAGMENT 101MEL KIRK | @MELKIRK

TRIBAL MEDIA

We live in a world which is bombarded by ads.

Consumers are more skeptical of brands than ever before.

Peer to peer recommendations have never been more important.

“In the 18-44 y/o age group, 8 out of 10 said they’d be influenced by a recommendation in a blog post”*

Newsworthy?

Pay for links?

What’s the answer?

How do you do that?

Why aren’t more people doing it right?

Who are you trying to reach?

Choosing Who’s Right

OnePiece

OnePiece

THE BRIEF…

1. Create buzz within the online fashion community

2. Build OnePiece’s fashion credentials

3. Generate traffic & sales

You Get One Chance

Who did we go after?

How did we find them?

How do you do good work with them?

• Establish relationships first• Pay attention• Treat them with respect• Put yourself in their shoes• Come up with exciting

campaigns

Engage with Them

What’s In It For Them?

The Results

61 blog postsAudience of 2.2million readers

Spike in sales ahead of ChristmasDatabase of engaged influencers

You’ve got product, that’s easy.

Telling Unique Stories

The Results

A wealth of content for use on Special K social channelsGenuine advocacy towards the brand

300 blog posts3m readers

56 bloggers across 7 countries

THANK YOUMEL KIRK | @MELKIRK

MEL@TRIBALMEDIA.CO.UK