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Visit York Tourism Conference 2012Six ways to move on in
… travel marketing
@stevenkeenan
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My name is Steve…
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Newspaper declines
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Spin-off effects
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Six new ways to market travel1. Introduction – how’s it shifting
2. Tourist boards > DMOs
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It’s tough out there
Destination marketing is becoming extremely competitive worldwide. Destinations need to differentiate products and develop partnerships between the public and private sector locally in order to co-ordinate delivery. Taking advantage of new technology also enables destinations to enhance competitiveness by increasing visibility, reducing costs and enhancing local co-operation …- Dimitrios Buhalis, 2012
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Spain: social news hub
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The master/servant relationship
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Six new ways to market travel1. Introduction – how’s it shifting
2. Tourist boards > DMOs
3. Social media: Twitter + YouTube
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Visit York
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York Walls
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Some more
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Some more
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Some more
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@OrkneyLibrary
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Orkney humour 1
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Orkney humour 2
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Orkney humour 3
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It really is dull…
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City of York
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City of York council
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www.placestogo.travel
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YouTube search: York
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Rick Steve’s Europe
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Six new ways to market travel1. Introduction – how’s it shifting
2. Tourist boards > DMOs
3. Social media: Twitter + YouTube
4. Video
7 ways to create travel video
… that won’t break the bank
27
1. Do it yourself - Hostelworld
www.travelperspective.co.uk
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2. Get your staff to do it – Expert Africa
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3. Run a competition – Inside Japan
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4. Hire a vlogger – Intrepid Travel
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5. Think retro – Erna Low
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6. Timelapse
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7. Give G+ Hangouts a try
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Video please!
• Tourist attraction: Inside the Minster roof; making chocolate; timelapse of engine cabins
• Restaurants: the provenance of your food • B&B owner: Likewise, from pigsty to plate
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This little piggy…
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Six new ways to market travel1. Introduction – how’s it shifting
2. Tourist boards > DMOs
3. Social media: Twitter + YouTube
4. Video
5. Instagram + Pinterest
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www.travelperspective.co.uk 38
The rise of image sites
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Cataluyna Instagram trip
http://www.slideshare.net/socialtrav/stm-miquel-alabern-catalunya
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Six new ways to market travel1. Introduction – how’s it shifting
2. Tourist boards > DMOs
3. Social media: Twitter + YouTube
4. Video
5. Instagram + Pinterest
6. Bringing bloggers to your city
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Blogville Italy
http://www.slideshare.net/socialtrav/blogville-stm2012
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Thank you
