Download - State of the TV and Video Industry
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@JackMyersCom
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Next Generation of Technology
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Next Generation of Technology
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The Internet is more than an invention or innovation.
It is a transformational catalyst differentiating 21st Century business models from all earlier business models.
Next Generation of Business Models
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Four Business Models for the New Generation
1. Technological Overload
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Four Business Models for the New Generation
1. Technological Overload
2. Monetize the digital social, mobile, video and commerce marketplace.
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Four Business Models for the New Generation
Digital/Online Originated Advertising2012 2015 2020
Social $3.3 $8.4 $24.5Mobile $2.3 $8.8 $23.2Video $1.8 $4.8 $18.3
Total Digital Video (Digital-Originated + Legacy)
$4.0 $10.4 $28.0
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Four Business Models for the New Generation
1. Technological Overload2. Monetize the digital social, mobile and commerce
marketplace
3. Redefine demographic targets and metrics.
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Four Business Models for the New Generation
1. Technological Overload2. Monetize the digital social, mobile and commerce
marketplace3. Redefine demographic targets and metrics
4. Have Your Earned Weapons Ready for the Content Revolution
![Page 10: State of the TV and Video Industry](https://reader035.vdocuments.site/reader035/viewer/2022062615/54834635b4af9f2e558b475d/html5/thumbnails/10.jpg)
Four Business Models for the New Generation
1. Redefine demographic targets and metrics2. Monetize the digital social, mobile and
commerce marketplace3. Technological Overload4. Have Your Earned Weapons Ready for the
Content Revolution
![Page 11: State of the TV and Video Industry](https://reader035.vdocuments.site/reader035/viewer/2022062615/54834635b4af9f2e558b475d/html5/thumbnails/11.jpg)
Fundamentals for the Future
• Technology Advances Accelerate• Legacy Relationships/Models/Silos are
Collapsing • Success Powered by Ideas, Creativity and the
Ability to Collaborate, Curate, Communicate.• Branding, Marketing, Advertising Must be
Social, Interactive, Visual and Viral• It’s About Empowering Stability, Not
Embracing Change
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Oh Wow! Oh Wow! Oh Wow!